GENERAL ASSEMBLY: Brand Who?

PITCHES &PRESENTATIONS

LET”SGETMOVING

12:30 - 1:00

INTRO

1:00 - 1:15 MOVIE TIME

1:15 - 1:30 NUTS + BOLTS

1:30 - 1:50BRAND WHO?

1:50 - 2:00THAT’S A WRAP

TODAYS MENU


PITCHES & PRESENTATIONS

WE’RE ALL IN THE BUSINESS OF MOVING

@SFAGENCY



YOU YOU KNOWTHINK


SELL


SELLMOVE





1. WHO?

2. WHAT?

3. WHY?

4. INVITE..

INGREDIENTS

4


WHO?

.

.

1

WHAT’S YOUR NAME

WHAT DO YOU DO THAT’S SPECIAL


WHAT?

.

.

2

WHAT’S YOUR DISTINGUISHING FACTOR?

WHAT UNMET EMPLOYER NEED WILL YOU SERVER?


WHY?

.

.

3

WHY ARE YOU VALUABLE?

EXPLAIN HOW YOU WILL SERVE AN UNMET NEED& WHY YOU ARE THE RIGHT PERSON FOR THE JOB


INVITE...

.

.

4

ARTICULATE YOUR PLANS FOR FUTURE

CLEARLY SAY WHAT YOU WANT


Who are you? (Something unique and interesting - past career?)

What are your professional + educational accomplishments?

Where are you going?

What does a successful job hunt look like for you?


PRACTIVE MAKES PERFECT • Speak from your heart - put some thought into your story!• Maintain eye contact + use gestures naturally

PUBLIC SPEAKING GOOD PRACTICE1. Tell them what you’re going to tell them2. Then tell them3. Finally tell them what you told them

RESEARCH• Research interviewer aka be a CREEPER• Highlight relevant skills and accomplishments• Mention any personal event if relevant in context


START WITH THE END.







1. LOGIC

2. CHARACTER

3. EMOTION


THIS IS FUNCTIONAL YET SAFE

I AM THE HUMBLE INVENTOR

WOW, CAN YOU SEE THE POSSIBILITIES!

LOGIC

CHARACTER

EMOTION

EMPLOYER ME

YOUR TALENT + SKILLS+ PASSION

WE

TRACK RECORD



ATTRACTION AUTHENTICITY

RESEARCH RELEVANCE

PASSIONPURPOSE

THE RIGHTSTUFF


DISCOVER WHAT YOUR LISTENER REALLY CARES ABOUT..

PROPOSE TO GIVE THE LISTENER SOMETHING THEY WANT..

LIKE HOW THEY MIGHT BENEFIT FROM WORKING WITH YOU.

GIVE &GET

REALLY


CONVERSATIONS>RELATIONSHIPS>TRANSACTIONS.



THERE WAS NEMO THE ONLY SON OF A PROTECTIVE WIDOW

DAD WARNS NEMO OF THE DANGERS OF THE OPEN SEA

NEMO IGNORES HIS DAD AND SWIMS INTO THE OPEN OCEAN

HE’S CAPTURED BY A DIVER & ENDS UP IN A FISH TANK OF A DENTIST IN SYDNEY

DAD SETS OFF WITH OTHER SEA CREATURES TO SAVE NEMO

DAD AND SON FIND EACH OTHER, & REUNITE HAPPILY EVER AFTER.

ONCE UPON A TIME

EVERY DAY

ONE DAY

BECAUSE OF THAT

BECAUSE OF THAT

UNTIL FINALLY


THETWITPITCH


UBERconnecting you and a driver with the tap of a button

HAILOlike UBER but just for cabs

LYFTlike UBER but drivers aren’t professional

SIDECARlike UBER but fares are dontations and driversaren’t professionals - aka car sharing

SWIFTOcompany pitch: “Uber for dog walking”






EYE CONTACTCALMNESSHAND GESTURESSMILEPACINGPOWER POSE

AMY CUDY TED TALK



Domain

Field

Authority

people you identify with or ‘your tribe’folks that design and love experienceswhich surprise and delight.

general area in whcih you workinformation technology

letting others know that you know what you are talking about.


OLD SCHOOL SELLING

NEW SCHOOL SELLINGVS



OLD SCHOOL SELLING NEW SCHOOL SELLING


AKA - HELL



“YOU HAVE TO LEARN THE RULESOF THE GAME..

AND THEN YOUHAVE TO PLAYBETTER THANANYONE ELSE.”

-ALBERT EINSTEIN


SELLMOVE

WHAT THE EMPLOYER WANTS

VS.

MAKE THE EMPLOYER WANT YOU


SELLMOVE

WHAT DOYOU WANT

VS.

WASTINGTIME


WHAT EMPLOYERSARE LOOKING FOR

.

.TALENT > BOTH HARD + SOFT SKILLS

T-SHAPER

. CREATIVE PROBLEM SOLVER

. INDISPENSABILITY


WHAT ARE YOULOOKING FOR?

.

.PURPOSE

FREEDOM

. VALIDATION

. MASTERY

MORE IMPORTANTLY


ENTERTAIN

EDUCATE

ENGAGE

MIX N’MATCH

PERSONAL AND RELEVANT

CHARM THEIR PANTS OFF

THROUGH STORYTELLING


ESCALATORSELEVATORSDARKNESSDRIVINGDOGSLONELINESSFLYINGDEATHSICKNESSDEEP WATERFINANCIAL PROBLEMSINSECTSHEIGHTSPUBLIC SPEAKING


“THE PURPOSE OF THE PITCH IS NOT NECESSARILY TO MOVE OTHERS TO ADOPT YOUR IDEA..

THE PURPOSE ISTO OFFER SOMETHINGSO COMPELLING THAT IT BEGINS A CONVERSATION..

BRINGING THATOTHER PERSON IN AS A PARTICIPANT& EVENTUALLY ARRIVING AT AN OUTCOME THAT..

APPEALS TO BOTHOF YOU.”

-DANIEL PINK


JUSTSOMETIPS

IT’S ABOUT THEM NOT YOU

CLARITY WINS

BE CONSCIOUS OF BODY LANGUAGE

DON’T FORGET TO MAKE THE ASK

PRACTICE

BE YOURSELF


APTITUDEATTITUDEPASSIONOPPORTUNITY


I GET ITI LOVE ITI WANT ITWHERE IS IT?

KEN ROBINSON THE ELEMENT


CONTEXT

AVERAGE 30 YEAR OLD HAS HAD 9 JOBS (USA)

PAST 5 YEARS DEMAND FOR UX DESIGNERS UP x 22

ALL THE BIG BOYS ARE ALL IN UK OR IRELAND

1600 TECH STARTUP VACANCIES

SALARIES OF £30K+ > SOME EXCEEDING £60+

WHAT ELSE???



RESEARCHRESEARCHRESEARCH


ASK QUESTIONSENGAGE BY LISTENINGCHARMPRACTICE


HUMBLY CONFIDENTCONFIDENTLY HUMBLE






EXERCISE TIME PT1

1. Put the CV aside

2. Put your portfolio or website aside

3. Put yourself aside

4. Now on a piece of paper (or your computer) write or drawwhat you’re all about.

* Remember authenticity and making an impact is a good thing.




EXERCISE PT2

1. Have your Brand Who? ‘Script’ ready - max 30 seconds

2. Stretch, Breathe, and Smile

3. 1 by 1 in front of the class converse with us


FEEDBACK TIME

Emphasisethe Good.




PRESENTATIONS & BODY LANGUAGEBUSINESSBALLS.COM

JONAS THESOCIALFABRIC.COM

@SFAGENCY

@

TWITTER

EMAIL


Date post:	20-Aug-2015
Category:	Career
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GENERAL ASSEMBLY: Brand Who?

Career