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ALMANAC

Summer Training Program

IN

Britannia

General information about the company

Submitted By

Mr. Sumit choudhary

PGDM 2010-12

Regd. No.-6136

Under the supervision and Guidance of

Prof. B. Jayakar Ms. Diptha K. S.

(Faculty guide) (Area Sales Manager)

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TABLE OF CONTENTS

1 HISTORY 2 COMPANY PROFILE 3 MISSION4 VISION5 PRODUCTS6 BOARD OF MEMBERS7 COMPETITORS8 MARKET SHARE 9 THE ORGANIZATIONAL HIERARCHY 10 DISTRIBUTION NETWORK 11 ACHIEVEMENTS12 CODE OF CONDUCT

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MISSION: To Make Eve r y Third In di an a B ri

ann ia Co ns um e r.

The Ind ian pop u la ti on t oday is ove r 1 b illion. Of th ese , econom ic da t a su ests th at onethir d can affo rd p r od ucts in th e p ri ce r ange th at w e ope r at e i.e. Re. 1 in ca se of T ige r Tikk i t o Rs . 120/- in ca se of th e 1kg M ilkman Da ir y Whit ene r . The company has t ocon st an t ly endeavo ur t o cap tur e th e en tir e ma rke t of this t ar ge t pop u la ti on. T he key t osu cce ss is once aga in thr ough ve r y hi gh level s of comm it men t t o th e r ole s and th e goal s of th e o r gan izati on. T he company need s t o con st an t ly stri ve t o exc it e th e con su me r thr ough wh at eve r th ey do.

VISION:

To Domi nate t h e Food an d Beve r age In du st r y an d Tripl e Tur n ove r an d Op e r at ing In com e .

The v isi on st a t es th at th e company no t only need s t o lead b ut t o dom ina t e th e ind ustr y.This impl ies th a t th e company need s t o be th e p r efe rr ed c hoice of th e con su me r ineve r y p rod uct ca t ego r y th a t it ope r at es in. The p r efe r ence of con su me rs wi ll comethr ough excellen t p r od ucts and excellen t ser vice t o th e tr ade and t o th e end con su me r .

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PRO DUCTS;-

Pr od ucts of Brit ann ia is ma inly d ivided in t o thr ee ca t ego ri es,

Bis cuits Dair y Bake rs

Bis cui ts

Key b r and s incl ude T ige r, Good Day , Milk Bik is, Tr ea t, and Ma ri e. In FY07 th ecompany la unc hed ne w b r and s; 50:50 Chut k u le , Tr ea t Fruit, Rollz, NutriCh oiceDige sti ve , and r enova t ed M ilk Bik is, Chot a T ige r, and Chocola t e Cream in th eTige r r ange. Furth er in 200 8, th e company la unc hed ir on fo rti f ied T ige r' bis cuits,

Good DayCla ssi c Cook ies', Low Fa t Dah l and r enova t ed 'Ma ri gold '

Brit ann ia p r od ucts espec ially b is cuits ar e d ivided in t o follo wi ng ca t ego ri es :-

y Cook ies y Cracke rs y Creamy Glucosey Ma ri ey Milk y Heal th

Da ir y

Dair y p r od ucts con tri but e clo se t o 10 pe r cen t t o Brit ann ia 's r even ue. Brit ann iatr ade s and ma rke ts da ir y p rod ucts and its da ir y po rt folio g r ew a t 47% in 2000-01and by 30 % in 2001-02. B rit ann ia hold s an e quit y st ake in Dynam ix Da ir y and hadouts our ced th e b u lk of its da ir y p r od ucts f r om its ass oc iat e. Its ma in compe tit ors ar e Ne st le Ind ia , and th e Na tional Da ir y Developmen t Boa rd (NDDB), and am u l.

Bake r s : - Mainly b r ead s and cake s.

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Bo a rd of m e mb e r s:-

Name Des ignat io nMr . Nus li Nev ille Wad ia Chair man

Ms . Vin it a Bal i Manag ingD ir ec t or Mr . A.K.Hirj ee D ir ec t or Dr . Aja i Puri Dir ec t or Mr . Avijit Deb D ir ec t or Mr . Jeh N Wad ia Dir ec t or Mr . Kek i Dad is e th Dir ec t or Mr . Nass er Mun jee D ir ec t or Mr . Ness Nus li Wad ia Dir ec t or Mr . Nime sh N Kampan i Dir ec t or Mr . Pr at ap Khanna D ir ec t or

Mr . S.S.Kelka r Dir ec t or Dr . Vijay L. Kelka r Dir ec t or

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COMPETITORS

Str ong compe tit ors ar e Par le and ITC.

BRITTANIA PRODUCTS COMPITITORS (PARLE) ITC Brit ann ia 50- 50 Par le k r ack jack Bour bon Par le bo ur bon S un fea st cr eamTime pa ss Par le MonacoMa ri e gold S un fea st Ma ri e light Ma ri e light Tige r Par le gpur e mag ic Sun fea st da r k fan t asy Da rk fan t asyTige r glucose Sun fea st glucoseBrit ann ia cake m ilk a cakeNutri choice d igesti ve m ilk

Ma r ket s h a r e of Bri tann ia

Brit ann ia Ind ustri es Lim it ed is an Ind ian company ba sed in Kolka t a th a t is famo us for its Brit ann ia and T ige r b r and s of b is cuit, whi ch ar e hi gh ly r ecogn iz edthr oughout th e co un tr y. B rit ann ia is one of Ind ia s lead ing b is cuit f ir m s, with anesti ma t ed 38% ma r ke t sh ar e.

The Company 's p ri nc ipal ac ti vit y is th e man ufac tur e and sale of b is cuits, br ead , rus k , cake s and da ir y p r od ucts .

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e rganizati nal ierarc y

S LES M N GER

RE S LES M N GER

S LES FFI ER

TERRIT R S LES IN RGE

PI NEER S LES M N GER PSM -not authorised by co. NDR UTE S LES DVIS R RS -for merchandising

Distributi n netw rk Britannia -

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ACHIEVEME NTS OF BRITINNI A INDUSTR IES LTD.:-

1 892 -The Gene sis - Brit ann ia e st abl ish ed with an inve st men t of Rs . 295 in Kolka t a

1 9 10 - Adven t of elec tri cit y see s ope r ati on s mec han is ed

1 92 1 - Impo rt ed mac hi ne r y in tr od uced ; Brit ann ia become s th e f irst company ea st of th e Suez t o us e ga s oven s

1 939 - 44

y Sale s ris e exponen ti ally t o Rs .16 ,27,202 in 1 939 y Duri ng 1 944 sale s r amp up by mo r e th an e ight ti me s t o r eac h Rs .1.36 c ror e

1 975

y Brit ann ia Bis cuit Company t ake s ove r bis cuit d istri buti on f r om Parr y's

1 978

y Pu bl ic issu e - Ind ian sh ar ehold ing c ross es 60 %

1 979

y Re-c hrist ened B rit ann ia Ind ustri es Lt d. (BIL)

1 983

y Sale s cr oss Rs .100 c r or e

1 989

y The Exec uti ve Off ice r eloca t ed t o Bangalo r e.

1 992

y BIL celeb r at es its Pla tinum Jubilee

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1 997

y Re-b irth - ne w co rpo r a t e iden tit y 'Ea t Heal th y, Think Be tt er' lead s t o ne w m issi on:'Make eve r y thir d Ind ian a B rit ann ia con su me r'

y BIL en t ers th e da ir y p rod ucts ma r ke t

1 999

y "Brit ann ia Khao Wor ld Cup Jao " - a ma jor su cce ss! Pr of it up by 3 7%

2 000

y Forbe s Global Rank ing - B rit ann ia among Top 300 small compan ies

2 001

y BIL r anked one of Ind ia 's bigge st br and s y No.1 food b r and of th e co un tr yy Brit ann ia Lagaan Ma t ch : Ind ia 's mo st su cce ss f u l p romo tional ac ti vit y of th e yea r y Maska Chaska: Ind ia 's mo st su cce ss f u l FMCG launc h

2 00 2

y BIL launc hes join t ven tur e with Fon t err a , th e w or ld 's second la r ge st da ir y companyy Brit ann ia Ne w Zealand Food s Pvt . Lt d. is bo rny Rat ed a s 'One among st th e Top 200 Small Compan ies of th e Wor ld ' by Forbe s Globaly Econom ic Time s r ank s BIL Ind ia 's 2nd Mo st Trust ed B r and

2 00 3

y 'Tr ea t Duet' - mo st su cce ss f u l launc h of th e yea r y Brit ann ia Khao Wor ld Cup Jao rock s th e con su me r live s ye t aga in

2 004

y Brit ann ia acco rded th e st a tus of be ing a 'Supe r b r and ' y Vol ume s cr oss 3 ,00 ,000 t on s of b is cuits

2 00 5

y Re-b irth of T ige r - 'Sw asth Khao , Tige r Ban Jao ' become s th e pop u la r chan t! y The ne w plan t in Utt ar anc hal , comm issi oned a head of sched u le.

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2 006

y Brit ann ia ac quir es 51% st ake in Bangalo r e-ba sed bake r y food s r e t aile r Daily Br ead.

2 00 7

y Brit ann ia ind ustri es fo r med a join t ven tur e with th e Khi m ji Ramda s Gr oup andac quir ed a 70 pe r cen t benef icial st ake in th e Duba i-ba sed S tr at eg ic Food s In t erna ti onal Co.

y Brit ann ia NutriCh oice Suga rOut r ange in tr od uced - 1 st of its k ind of b is cuits t o belaunc hed in Ind ia with "No Added S uga r .

2 00 9

y Brit ann ia Ind ustri es buys out New Zealand 's Fon t err a f r om ex isti ng da ir y join t ven tur e, Brit ann ia Ne w Zealand Food s (BNZF) . BNZF became a 100 pe r cen t Brit ann iasu bsid iar y and w as r enamed B rit ann ia Da ir y Pri va t e Lim it ed (BDPL) .

y Recogn izing th e chang ing global tr end s & heal th benef its of r emov ing tr an sfa ts, Brit ann ia is th e f irst Bake r y b r and in Ind ia t o r emove T r an s fats f rom its p r od ucts .

y Wad ia Gr oup ac quir ed st ake hold ing s f r om G roup Danone and become s th e singlela rge st sh ar eholde r in BIL.

2 010

y Brit ann ia w as p r esen t ed th e Ma st er Br and 2010 Aw ard by CMO Counc il in Novembe r

2010.y Rot ar y Club of Chenna i aw arded CSR Aw ard t o Brit ann ia in Novembe r, for our w or k

in n utriti on.

2 011

y Brit ann ia r ece ived th e Mo st Respec t ed Company Aw ard 2011 f r om B usi ne ss w or ld.y Bour bon r ece ived th e Mo st Pop u la r Confec ti one r y Pr od uct Pr efe rr ed By Youth

(Bis cuit) Aw ard.

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Cod e of Bu siness Co n duc t in B ri tann ia :-

The r ep ut ati on th at Brit ann ia has bui lt ove r th e yea rs for hi gh e thi cal st anda rds is one of

our gr ea t est busi ne ss ass ets . To sh ar e th e r espon sibilit y t o p r eser ve and en hance this ass e t, th e company has doc umen t ed th e Cod e of Bu s iness Con duc t (COBC) fo r its employee s .Res po ns ibili t ies of Emplo yees of Bri tann ia

y Ma in t ain ing e thi cal st anda rds, incl ud ing app r op ri at e acco un ting con tr ols; y Iden ti fy, sur face and r esolve e thi cal issu es with gr ea t speed ; y Corpo r a t e a ss e ts (physi cal and in t ellec tu al) m ust no t be us ed fo r pe rs onal

benef it;

W or k pl a ce Res po ns ibili t ies

y Being comm itt ed t o fa ir employmen t p r ac ti ce s; y Being comm itt ed t o a w orkplace f r ee f r om d ru gs and any k ind of har ass men t or

in tim ida ti on of employee s;

Re pr esent ing B ri tann ia t o Cu st om e r s an d Ot h e r Exte r na l Co nst it u en ci es

y Tr ea ting c ust ome rs, su ppl iers and compe tit ors fair ly; y Ma in t ain ing hi gh st anda rds of qu al it y; y Speec hes, med ia in t er views, and o th er p ublic appea r ance s in connec ti on with

Brit ann ia m ust f irst be app roved in t ernally ;

Pri va cy / Con fid ent ia li ty y Pr ot ec t p rop ri et ar y and conf iden ti al info r ma tion a t all ti me s in acco rdance with

appl icable la w; y Keep employee s' info r ma ti on conf iden ti al

Invest m ents an d Ou ts id e Act ivit ies

y Tr ad ing in th e sec uriti es of Brit ann ia o r any o th er company whi le in po ss essi onof "in side " info r ma ti on is illegal ;

y Avo id ing r eal o r pe r ce ived confl icts of in t er est in a r ea s incl ud ing inve st men ts or outsi de b usi ne ss ac ti viti es, among o th ers .

Corpor ate Soci a l Res po ns ibili ty

y Cat eri ng t o th e na tional in t er est y Comm itt ed t o be a good co rpo r at e c itiz eny The company p rohi bits any paymen t of b ri be s .