BETTERWORLDADVERTISINGGeneralServicesAdministration
FederalAcquisitionServiceAuthorizedFederalSupplySchedule
Catalog/PriceList
http://www.socialmarketing.com
Onlineaccesstocontractorderinginformation,termsandconditions,up-to-datepricingandtheoptiontocreatean
electronicdeliveryorderareavailablethroughtheGSAAdvantage!menu-drivendatabasesystem.TheinternetaddressforGSAAdvantage!iswww.gsaadvantage.gov.
SCHEDULETITLE: FederalSupplyScheduleSolicitationNo.
7FCB-H2-070541-B,forMultipleAwardSchedule541,entitledAdvertising&IntegratedMarketingSolutions(AIMS)
CONTRACTNUMBER: GS-07F-021CACONTRACTPERIOD: October24,2014–October23,2019FormoreinformationonorderingfromFederalSupplySchedulesclickontheGSAScheduleslinkathttp://www.gsa.gov.CONTRACTOR: BetterWorldAdvertising(BWA) 655CommercialStreet SanFrancisco,CA94111 415-979-9775 Fax:415-979-9335 http://www.socialmarketing.comCONTRACT DavidA.ContoisADMINISTRATOR: SeniorVicePresident 415-979-9775 [email protected] http://www.socialmarketing.com BUSINESSSIZE: Small
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CUSTOMER INFORMATION 1a.TABLEOFAWARDEDSPECIALITEMNUMBERS
SIN DESCRIPTION
541-1 AdvertisingServices
541-3 Web-BasedMarketing Services
541-4F CommercialArtandGraphicDesignServices
541-5 IntegratedMarketingServices
541-1000 OtherDirectCosts(ODCs)
1b.LOWEST-PRICEDMODELNUMBERANDPRICEFOREACHSIN N/A
1c.HOURLYRATES (SeeApprovedPriceList)
2.MAXIMUMORDER* $1,000,000perSINand$1,000,000perorder.
*Orderingactivitiesmayrequestapricereductionatanytimebeforeplacinganorder,establishingaBPA,orinconjunctionwiththeannualBPAreview.However,theorderingactivityshallseekapricereductionwhentheorderorBPAexceedsthesimplifiedacquisitionthreshold.SchedulecontractorsarenotrequiredtopassontoallscheduleusersapricereductionextendedonlytoanindividualorderingactivityforaspecificorderorBPA.
3.MINIMUMORDER $100
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4.GEOGRAPHICCOVERAGE Domestic(50states,Washington,D.C.andPuertoRico).
5.POINTSOFPRODUCTION N/A
6.DISCOUNTFROMLISTPRICES GSANetPricesshownontheattachedGSAPriceList.NegotiateddiscounthasbeenappliedandtheIFFhasbeenadded.
7.QUANTITYDISCOUNTS Noneoffered.
8.PROMPTPAYMENTTERMS Net30.InformationforOrderingOffices:Promptpaymenttermscannotbenegotiatedoutofthecontractualagreementinexchangeforotherconcessions.
9a.GOVERNMENTPURCHASECARDS Yes,belowthe$2,500micro-purchase threshold.
9b.GOVERNMENTPURCHASECARDS ContactBWAforlimit.AREACCEPTEDABOVETHEMICRO-PURCHASETHRESHOLD
10.FOREIGNITEMS None.
11a.TIMEOFDELIVERY TobedeterminedattimeofTaskOrder.
11b.EXPEDITEDDELIVERY ContactBWA..
11c.OVERNIGHTAND2 ContactBWA..DAYDELIVERY
11d.URGENTREQUIREMENTS ContactBWAforaccelerateddelivery.
12.FOBPOINT Destination.
13a.ORDERINGADDRESS Sameascontractoraddress.Customershouldcontactcontractorforadditionaladdresses.
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13b.ORDERINGPROCEDURES: Forsuppliesandservices,theorderingproceduresandinformationonBlanketPurchaseAgreements(BPAs)canbefoundinFAR8.405-3.
14.PAYMENTADDRESS Sameascontractor.15.WARRANTYPROVISION StandardCommercialWarranty.
CustomershouldcontactBWAforacopyofthewarranty.
16-24A.TERMSANDCONDITIONS N/A24b.SECTION508COMPLIANCEFOREIT: Asapplicable25.DUNSNUMBER: 96-7795451 26.NOTIFICATIONREGARDINGREGISTRATION ActiveINSYSTEMFORAWARDMANAGEMENT(SAM)DATABASE
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AboutBetterWorldAdvertisingBetterWorldAdvertising(BWA)wasestablishedin1996toprovidehigh-quality,costeffectiveadvertisingservicestogovernmentagencies,non-profitorganizationsandeducationalinstitutionsthatarecommittedtoadvancinginitiativesintheareasofpublichealthandsocialwelfare.BWAhasgrownasanestablishednationalleaderinsocialmarketingbylaunchingeffectivepublichealtheducation.
Wedonothaveanycommercialclients.Wearepeoplewhovalueintegrityovermoneyandrelationshipsoverprofits.Wecareaboutideasandthepowertohelppeoplethroughcommunication.BWAemploysboldmessaging,vibrantimageryandinnovativeapplicationsofnew,socialandtraditionalmediatoreachdiversepopulations.Ourgoalistochangeperceptionsabouthealthandsocialissuestopromotebehaviorchange.
BWAhasanextensivetrackrecordofcreatingresults-orientedsocialmarketingandpublicrelationscampaignsonavarietyofpublichealthandsocialwelfareissues.Someareasofexpertiseincludedrugandalcoholabuse,tobaccoprevention/cessation,vaccinations,HIV/STDs,obesity,suicideprevention,fostercareandadoption,andyouth/childwelfare.
WhyBWA?Weknowouraudiences.Havingdesignedandimplementedsuccessfulhealtheducationcampaignsfordiversecommunitiesacrossthecountry,weknowwhatittakestocommunicateeffectivelywithavarietyoftargetaudiences.Wepayattentiontothenuancesandunderstandwhatworksatthelocal,stateandnationallevel.
Wehaveareputationforbold,hard-hittingcampaignsthatcuttotheheartoftheissue,usingstrongmessagesandpowerfulvisualstogetattentionandresults.Simply:webringauniquemixofcreativeandpublichealthpowertocampaigndesign,materialsdevelopment,publicrelations/marketing,audio/videoproductionandinteractivedesign.Whilepaidmediaisanimportantelementofourcampaigns,everycomponentofourmediaplanwillworksynergisticallytodriveearnedmedia.Theadditionalmediacomingfromjournalists,activistsandothercontentcreatorsgiveaddedvalueandROIbeyondthepaidmediaandhelpbringthemessagehometoouraudiences.
Althoughcampaignsarethecoreofourwork,wealsodoeverythingrelatedtoanadcampaignasstandaloneproducts.Wedesignwebsites;conductfocusgroups;createandexecutemarketingstrategies;designthefullrangeofonline,printandoutdoormaterials;shoottelevisioncommercialsandperformevaluations.
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EngagingHard-to-ReachAudiencesWemaintainrelationshipswithvariedaudiencesandthemanydifferentvoicesandexperiencesthatmakeupthecommunitiesrepresentedinanycampaignwedesign.Ourworkhasconnectedwithabroadrangeofaudiences:lowincome/under-resourcedcommunities:indigenousandnativecommunities,youth,communitiesofcolor,peoplewithdisabilitiesand/ormentalillness,immigrants,fosteryouthandLGBTQindividuals.
BWA’sworkhasmadeapositivehealthimpactonmulti-culturalcommunitiesinbothurbanandruralsettingswithanestablishedtrackrecordinreachingat-riskandunderservedcommunitiesacrossthecountry.OneofBWA’scorecompetenciesisreachingpeopleofalowersocioeconomiclevelandnon-NativeEnglishspeakerswithculturalsensitivity.
AtBWA,diversitywithinthecompanyisoneofourbiggestassets.OurstaffincludesmenandwomenwhoareBlack,White,AsianandLatino,acrossawideagespectrum.BWA’sdiversityextendsbeyondrace,age,gender,sexualorientationandclassbackgroundtoincludeexperiences,perspectivesandintereststhathelpusunderstand,empathizeandrelatetoourclientsandtheirtargetpopulations.
Asanagency,ourculturehasmuchincommonwiththegovernmentagenciesandmission-drivennonprofitsweserve.Ourgoalistoimproveoverallsocietalhealthandwellbeingthroughthedesignandimplementationofstrategicinterventionsthatchangeattitudes,normsandbehaviors.Indeed,itisnotjustourname,itisourmission—wecometoworkeverydaytomakeabetterworld.
Samplesofourworkcanbeviewedatwww.socialmarketing.com.
CapabilitiesWeareparticularlyexperiencedinthefollowingissueareas:
• Youth&ChildWelfare• Tobacco• HIV&STDs• Health&Wellness• Lesbian,Gay,Bisexual&Transgender• Substanceuse• Stigma&Discrimination• Healthcare• Obesity&Diabetes
Ourprofessionalsareskilledinthefollowingdiverseareas:
• Socialmarketing• Branding• MediaStrategyandBuying• GraphicDesignServices• DigitalEngagement• Research&Evaluation
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PRICELIST(allSINs)10/24/16-10/23/17
AIMSLaborCategories HourlyRate
President $226.00
SeniorVicePresident $179.79
VicePresident $154.09
CreativeDirector $179.79
ArtDirector $133.55
SeniorGraphicDesigner $118.14
GraphicDesigner $97.59
ProductionDesigner $77.05
Copywriter $102.72
SeniorInteractiveDesigner $128.42
InteractiveDesigner $113.00
MediaDirector $133.55
MediaBuyer/Planner $92.46
SeniorProjectManager $154.09
ProjectManager $113.00
ProjectCoordinator $71.91
SeniorPublicRelationsPlanner $148.95
PublicRelationsCampaignManager $92.46
PublicRelationsCoordinator $71.91
ResearchDirector $148.95
FocusGroupPlanner/Facilitator $128.42
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OtherDirectCosts
Service Cost
NewswireDistribution $1,994.96
VideoConcept/Production(onedayshooting) $60,453.40
VideoEditing(hourly) $201.51
FocusGroup(recruiting,screening,facilitating,facilityrental,incentives,refreshmentsandfocusgroupreport) $15,415.62
Photoshoot(onedaywithcastingcall,logistics,makeup,wardrobe,equipment,
modelstipendsandphotographer) $21,586.9
Materials-VinylBanner5.5''x8'withgrommets $282.12
Materials-Mountedposter3'x4'onGatorboard $141.06
Materials-VinylBanner72'x30"withgrommets $151.13
Materials-Printing8-panelbrochure,finishedsize4"x5"(perpiece) $0.22
Materials-Posters11"x17"(perpiece) $0.86
Materials-PrintingCashJackets3.75"x8.25"(perpiece) $0.46
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LaborCategoriesMANAGEMENT
PresidentEducation/Experience:Master’sdegreewith25+yearsexperience
ResponsibilitiesDevelopsandmanagesclientrelationships,evaluatesperformanceandprovidesorganizationaloversight.Meetswithclients,generatesnewbusiness,makespresentationsatconferences,consultswithnonprofits/healthdepartmentsandcoordinatesprojectswithcreativeteam.Overseesfinancialmanagement,developsandimplementsbusinessplanandworkswithinternalteamstoachieveclient’sgoals.
SeniorVicePresidentEducation/Experience:Master’sdegreewith20+yearsexperience.
ResponsibilitiesLeadsstrategicpartnershipandbusinessdevelopmentforthecompany.WorkswiththePresidentonmaintainingtheoverallvisionforthecompany.Leadsstaffmeetings.Supportsthesynergyofthecreativeandaccountteamsinordertomaintainaunifiedcreativevision.Maintainsawarenessofexternalandinternalcompetitivelandscape.Possessesahighlevelofexpertiseinmarketing,publicrelations,advertising,andspecificissueareascoveredbythecompany’scampaigns.
VicePresidentEducation/Experience:Bachelor’sdegreewith10+yearsexperience.
ResponsibilitiesProvidesseniorprojectmanagementforthedevelopmentandimplementationofsocialmarketingcampaigns,including:formativeresearch/messagetesting,campaignstrategy,creativedevelopment,copywriting,mediastrategy,mediabuying,publicrelationsandmediamonitoringandoutcomeandprocessevaluation.Supportsproposalandgrantwritingprocesses.Servesasaseniorpointofcontactforclients.Contributestonewbusinessefforts,includingdevelopingstrategicpartnerships.
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CREATIVESERVICES
CreativeDirectorEducation/Experience:Master’sdegreewith25+yearsexperience.
ResponsibilitiesLeadsthecreativedevelopmentprocessinallcampaigns,brandcreation,andrelatedmarketingandadvertisingventures.Interpretstheclient’scommunicationsstrategyanddevelopsproposedcreativeapproachesthatalignwiththatstrategy.Supervisesphotoandvideoshoots.Initiatesandprovidescreativeguidanceforallstaffinvolvedinthecreativeprocess.Approvesallcreativeworkbeforeitispresentedtoclient.
ArtDirectorEducation/Experience:Bachelor’sdegreewith10+yearsexperience.
ResponsibilitiesManagescreativeteam,andworksdirectlywiththeCreativeDirectortodeveloptheoveralllookforcampaignsandbranding.Workswithdesignteamtodevelopvisualandcopycreative.Supervisesandartdirectsseniordesigners,graphicdesigners,writers,illustrators,photographersandanyexternalcontractors.Overseestheartisticdesignandcreativeproductionofallonlineandprintmaterials.
SeniorGraphicDesignerEducation/Experience:Bachelor’sdegreewith7+yearsexperience.
ResponsibilitiesDevelopsdesignprojectsfromconceptiontocompletion.Possessesspecializedskillsinweb,multimedia,andvideo.Experiencedinpublicationlayout,imagemanipulation,andpre-presspreparation.ProvidessupporttoArtDirectorandcreativeteam.Workswithaccountmanagementteamoncreativeneedsforspecificprojects.
GraphicDesignerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.
ResponsibilitiesPerformsallaspectsofdesignandproduction.Createsdesignsforprintedmaterials,websites,electronicdocuments,andallmediachannels.Hastheabilitytoproducelayouts,createillustrations,manipulatephotographs,andperformallothernecessarytasksinexecutingfinaldesigns.Preparesdesignfilesforprintandwebproduction.ProvidessupporttoSeniorGraphicDesigneronspecificprojects.
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ProductionDesignerEducation/Experience:Bachelor’sdegreewith2+yearsexperience.
ResponsibilitiesPerformsallaspectsofcomputer-basedproduction.Producesfinalartworkforallprintedoroutdoormaterials.Hastheabilitytoproducelayouts,createillustrations,manipulatephotographs,andperformallothernecessarytasksinexecutingfinaldesigns.Preparesdesignfilesforprintandwebproduction.ProvidessupporttoGraphicDesignersonspecificprojects.
CopywriterEducation/Experience:Bachelor’sdegreewith3+yearsexperience.
ResponsibilitiesDevelopsadvertisingcopyandothercreativetextfordigital,traditional,andintegratedprograms.Collaborateswithinternalteamsandclientstounderstandclientobjectives,message,audience,andresources.WorksdirectlywithArtDirectorandCreativeDirectortodevelopcampaignmessaging.
DIGITALSERVICES
SeniorInteractiveDesignerEducation/Experience:Bachelor’sdegreewith7+yearsexperience.
ResponsibilitiesExpertinhtml,.php,.netprogramming,CMSconversion,aswellasup-to-dateoncurrenttrendsandtechnologyintheprogrammingworld.Leadsdigitalteam,completestasksinisolationaswellasingroupsettings.Isabletocommunicatetechnicalissuestoaudiencesunfamiliarwithtechnicalvocabulary.WorksdirectlywithArtDirectorandCreativeDirectorondigitalneedsforeachcampaign.
InteractiveDesignerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.
ResponsibilitiesProficientinhtml,flashand.phpprogramming,aswellasintroubleshootingissuesconcerningcross-browsercompatibilityandcoding.Juniormemberofthedigitalteam,capableofimplementingsolutionstovariousissuesandmaintainingmosttechplatforms.WorkswithSeniorInteractiveDesigneronspecificcampaigntasks.
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MEDIASERVICES
MediaDirectorEducation/Experience:Bachelor’sdegreewith10+yearsexperience.
ResponsibilitiesOverseesmanagementofallmediastrategy/planning.Accountablefortherelationshipwiththeclientandaccountmanagementteam,includingoverallsatisfactionandmanagementofexpectationswhileensuringthattheworkisonstrategy,ontime,andwithinbudget.Overseesmulti-facetedmedia/communicationsprogramarea.MeetsregularlywithCreativeDirectortodiscussperformance,proposeinitiatives,andestablishpriorities.
MediaPlanner/BuyerEducation/Experience:Bachelor’sdegreewith5+yearsexperience.
ResponsibilitiesManagestheday-to-dayprocessofallmediaplanningeffortsforassignedclients.Evaluatesandanalyzespublicresponsesandadjustscommunicationtacticsaccordingly.Meetswithclientregularlytodiscussperformance,proposeinitiatives,andestablishpriorities.MeetswithMediaDirectortoensurecompanymediastrategiesareimplementedsuccessfully
ACCOUNTSERVICES
SeniorProjectManagerEducation/Experience:Bachelor’sand/orMaster’sdegreewith8+yearsexperience.
ResponsibilitiesOverseesmultipleclientaccounts,servingasoverallrelationshipmanager.Supervisesallaspectsofclientengagements,including:media,creative,strategy,andtechnology,acrossallagencydisciplinesandservices.OverseesmultipleProjectManagersandrelatedcampaigns.
ProjectManagerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.
ResponsibilitiesManagesprojectsfrominceptiontocompletion.Servesasapointofcontacttoclientsaboutprojectprogress.Managesspecificclientengagements,campaigns,andprojects.Coordinatesinternaldepartmentstoexecutemulti-facetedcommunicationsprograms,includingcreative,technology,strategy,andsocialmediadepartments.WorksdirectlywithCreativeDirectoroncampaigndesignandstrategy.
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ProjectCoordinatorEducation/Experience:Bachelor’sdegreewith1+yearsexperience.
ResponsibilitiesSupportstheaccountmanagementteamonspecificprojectsandtasks.Supportsteaminproducinghighqualitydeliverables.Administrativehelpwithmultiplecampaigns.Supportsbusinessdevelopmentteam.
PUBLICRELATIONSSERVICES
SeniorPRPlannerEducation/Experience:Bachelor’sand/orMaster’sdegreewith8+yearsexperience.
ResponsibilitiesDevelopsPRstrategy,including:researchandanalysis,messagedevelopment,mediadevelopment,government,mediaandcorporaterelations.SupervisesPRstaffandworkscooperativelywithcreativestaffforcampaignimplementation.Conductsfocusgroups,messageworkshopsandotherhigh-levelmeetings.Overseesclientrelations,contractmanagement,managementandadministration.
PRCampaignManagerEducation/Experience:Bachelor’sdegreewith3+yearsexperience.
ResponsibilitiesSupervisesallaspectsofpublicrelations:strategyandcampaignimplementation,researchandanalysis,messagedevelopment,focusgroups,strategicplans,mediadevelopmentandtraining,government,mediaandcorporaterelations,eventcoordination,planningandmanagement.WorksdirectlywithaccountmanagementstafftoimplementPRstrategiesonspecificcampaigns.
PRCoordinatorEducation/Experience:Bachelor’sdegreewith1+yearsexperience.
ResponsibilitiesWorkswithPRandcreativestafftoimplementPRcampaigncomponents:strategy,researchandanalysis,messagedevelopment,focusgroups,strategicplans,mediadevelopmentandtraining,government,mediaandcorporaterelations,eventcoordination,planningandmanagement,writing(draftsandeditsmedia/PRplans,pressreleasesandotherpertinentdocuments).
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RESEARCH
ResearchDirectorEducation/Experience:Master’sdegreewith5+yearsexperience
ResponsibilitiesGuidesthedesign,methodology,dataanalysis,andreportingforallresearchandevaluationactivities.WorkswithProjectManagersonallcampaigns,ensuringaccountabilityandqualitycontrolsothatservices/deliverablesareperformedaccordingtoapprovedscopeofworkandtimelinesandsoundbudgetandfiscalmanagementofallprogramresourcesismaintained.
FocusGroupPlanner/FacilitatorEducation/Experience:Bachelor’sdegreewith3+yearsexperience.
ResponsibilitiesDevelopsfocusgrouprecruitmentplan,andmoderatorguide.Organizesandconductsfocusgroups,including:venueresearch,developingandmanaginglistsofpotentialfocusgroupparticipants,anddraftingquestionsandancillarymaterialsforon-sitefocusgroupuse.Draftsfocusgroupfindingsandreport.Workswithaccountmanagementteamtounderstandandimplementresearchneededforspecificcampaigns.
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PartialClientList
AdvocatesforYouth
AIDSFoundationofChicago
AIDSInstitute/HealthResearch,Inc.
AlaskaDepartmentofHealthandHumanServices
AlamedaCountyPublicHealthDepartment
BostonPublicHealthCommission
CaliforniaDepartmentofPublicHealth
CaliforniaDepartmentofHealthCareServices
CaliforniaDepartmentofAlcoholandDrugPrograms
CentersforDiseaseControlandPrevention(CDC)
ChicagoDepartmentofPublicHealth
CityofLongBeachDepartmentofHealth&HumanServices
ClevelandDepartmentofPublicHealth
ColumbiaUniversity
ContraCostaPublicHealthDepartment
CountyofSantaClaraEmergencyMedicalServices
FDACenterforTobaccoProducts
FenwayHealth
FirstFiveAlamedaCounty
GayMen’sHealthCrisis
HarvardUniversitySchoolofPublicHealth
HumanRightsCampaign
IllinoisChildSupportServices
Inter-tribalCouncilofMichigan
LosAngelesCountyDepartmentofHealthServices
LosAngelesLGBTCenter
MarylandDepartmentofHealth&MentalHygiene
MichiganDepartmentofHumanServices
NewYorkCityDepartmentofHealthandMentalHygiene
NewYorkStateDepartmentofHealth
NewYorkStateHealthFoundation
NewYorkStateTobaccoControlProgram
NorthCarolinaDepartmentofHealthandHumanServices
CityofOakland
OhioDepartmentofPublicHealth
OregonDepartmentofHumanServices
PlannedParenthoodofNewYorkCity,Inc.
SaltLakeCityDepartmentofPublicHealth
SanFranciscoAIDSFoundation
SanFranciscoDepartmentofPublicHealth
SantaClaraCountyPublicHealthDepartment
SargentShriverNationalCenterofPovertyLaw
SonomaCountyDepartmentofHealthServices
U.S.DepartmentofHealthandHumanServices,OfficeforCivilRights
U.S.FoodandDrugAdministration(FDA)
UniversityofCalifornia
UniversityofWashington
VirginiaDepartmentofPublicHealth