Date post: | 22-Jan-2015 |
Category: |
Economy & Finance |
Upload: | lkcs |
View: | 464 times |
Download: | 1 times |
Generate Ongoing Loan Growth with Your Statements
Today’s Presentation
• Statement Marketing
• Credit Prospecting
• Putting them Together
LKCS
Transpromo Statement Marketing
• What is Transpromo?
– Transpromo is a compound expression formed from the words "transaction" and "promotional".
– By adding relevant messages, you can piggyback targeted promotions and advertising onto existing transaction-related documents, such as statements.
– Transpromotional documents combine and data mining and business intelligence technology with variable data printing.
• TAKE ADVANTAGE OF “FREE” POSTAGE!
– Include targeted advertising with your statements
Transpromo Options
• Statement Ads/Onserts – LKCS print ads directly on your statements for pennies.
– Ads sent to all members OR we can target specific groups of members to receive one or more of these messages.
– You are no longer limited to short, text-only messages. Include graphics, logos, fonts, photos, etc. Even personalize the ads.
– Same technology enables loan payment coupons, rate grids, regulatory notices, etc. to be delivered on your statements.
– Design the ads yourself, select concepts from our online catalog, or have LKCS custom-design ads just for you.
Statement Onserts
Statement Onserts
More Transpromo
• Statement Letters – Include personalized direct mail
letters as the first page of your account statements. NO EXTRA POSTAGE!
– According to the DMA, personalized letters remain as the most effective direct mail method.
– Use for pre-approvals, referral campaigns, skip-a-pay, investment relationships, welcome new members, etc.
Does Transpromo Work?
• How many people actually look at their statements?
• Would you believe these numbers? – According to a 2009 survey performed by the United States
Postal Service, 95% of people will read their monthly statement at least once, spending an average of 3 minutes reviewing the statement.
– A September 2009 Survey by InfoPrint (a joint venture between Ricoh and IBM) found 83% of respondents always open bank statements received in the mail.
– A 2010 Survey by PitneyBowes reports 73% said they would open and read financial/bank statements right away.
Does Transpromo work?
• Will people look at ads on their statements? – 64% of respondents to a recent survey by Zoomerang and
InfoPrint said they would use personalized coupons if printed onto monthly bills and statements (with nearly half responding that these would encourage brand loyalty).
– Compare this to the DMA 2010 Response Rate Trend Report that says nearly 60 percent of direct mail campaigns in financial services aimed to produce a direct sale. The average response rate was a comparatively low 2.66% to a house list and 1.01% to a prospect list.
Onserts (ads) printed on your statements will get read.
E-Statements
• Clearly the future for majority of account statements
• Including statement marketing is just as important
All transpromo techniques can be incorporated into
LKCS’ e-statements
Credit-Based Marketing
• React with the RIGHT offer at the RIGHT time
• Based on actual credit bureau data
• Deliver a firm offer of credit to cross-sell additional products at the moment a need has been identified
DataFlex Credit Prospecting
• Available for any pre-screen marketing campaigns: – Auto Loans – Mortgages – HELOCs – Auto and Mortgage Refinancing – Credit Cards
• Pre-screen your existing accounts holders
DataFlex Credit Prospecting Lists
• Extend pre-approved offers of credit to account holders based on actual credit score information.
– Set criteria to identify recipients that will qualify for a loan offer based on your specific pre-screen requirements.
– Send statement-based loan offers to qualified prospects.
– And, of course, you can utilize the DataFlex reporting engine to measure the results of these campaigns!
Data Aggregation Overview
• LKCS multi-sources credit and non-credit data creating a very unique compilation of data
• Financial Services-centric and significant incremental advantages
Sample Campaigns
Leverage Credit Data to Generate Loans
with Your Statements GOAL: Generate Home Loans with Transpromo Statement Marketing
Sample Campaigns
• Transpromo Statement Cover Letter
• First Time Home Buyer’s Offer • Sent to Renters • Qualified by FICO Score
and other credit parameters
Sample Campaigns
• Transpromo Statement Cover Letter
• Revolving Debt Reduction Offer • Sent to Homeowner’s • Available equity over $xx,000 • Revolving debt over $xx,000 • Qualified by FICO Score
and other credit parameters
Sample Campaigns
• Transpromo Statement Cover Letter
• Home Equity Offer • Sent to Homeowner’s without
a Home Equity Loan/LOC • Available equity over $xx,000 • Qualified by FICO Score and
other credit parameters
Sample Campaigns
• Direct Mail Postcard
Sample Campaigns
• E-Mail Marketing
Matrix Statement Campaigns
• Series of statement onserts sent out over a period of months/quarters to cross-sell additional products and services to specific groups of account holders.
– Same concept as Matrix Mailings.
– Terrific solution for new account holders, mergers, new branch locations, new SEGs, expanded field of membership, etc.
– Ability to run multiple matrices at same time.
Matrix Campaign Case Study
• NorthStar Credit Union
• Matrix Layout
• Note: Each statement onsert is actually a coupon that includes a special offer
Matrix Ad Examples
Transpromo Statement Campaigns
• Some ideas:
– Loan Payoffs
– Auto Loan Recapture
– Birthday Messages
– Loan Payment Coupons
– Cross-Sell Opportunities
– New Account Holders
– CD Renewals
– Kids Club/Teen Club/Senior Club
– New Mergers/Branch Acquisitions
– New SEGs
Thank You!
Sid Haas Vice President of Business Development
LKCS Direct: 815-220-3904
E-Mail: [email protected]