Date post: | 19-Dec-2015 |
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Generating Revenue
Presented By Eric Levy – Weather Metrics, Inc.
On-Air
On the Digital Tier
On-Line
On Mobile Devices
Weather Metrics Guarantees…
• Guaranteed to Generate NEW Revenue with 24x7 Channel.Net™ and WxVision.Net™
• Guaranteed Top Tier Cable Channel Placement with 24x7 Channel.Net™
Why Weather Metrics Works
• Weather is the #1 programming that sponsors want to be associated with
• High Sponsor Retention• Growth Capability with a single
product• Cross-Platform use from a Single
Product… Double Dipping!• Our products are HYPER
LOCAL, LOCAL, LOCAL products viewers can associate with and advertisers desire
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Weather Metrics Products
24x7 Weather.Net™ / 24x7 Channel.Net™
A FULLY-AUTOMATED Digital Channel in a Box
Capable of generating 7-10X ROI by creating weather, news, sports, real estate, local living, entertainment, etc. channels.
Weather Metrics Products
WxVision.Net
A Hyper-Local camera and weather station combination at an affordable price.
Uses 100% DIGITAL, HD Quality video cameras and revolutionary “No Moving Parts” weather stations.
Network/Product-Wide Sponsor – The sponsor “owns” the network/product
How It WorksProducts specifically designed for sponsorship
Three Sponsorship Models work well:
Individual Sponsorship – Each site/feature is sponsored separately
Combination Sponsorship – One Network/Product-Wide Sponsor and some/all sites/features sponsored individually
Why Individual Sponsorship Works
• Advertising with Weather Metrics products a small/non-traditional television buyer can sponsor a site/feature for $10,000 to $20,000/year
• The benefit to the sponsor is daily mentions
• The TV station can earn a 5-10 times ROI with this type of sponsorship
KDBC – Ford Live Eye Case Study
KDBC-TV – El Paso, TX
Market Size 100
Generated $360,000 over two years!
How to Gain Cable Placement on the Digital Tier
•The WCPO 9 Weather Tracker Channel is Channel 30 on Cincinnati Cable
•The Weather Channel (TWC) is channel 31.
•The WCPO generates high ROIs and gives part of their inventory/screen real estate to the cable company.
•A WIN-WIN Cable-TV Relationship!!!