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Generating Viral Heat for Brands

Date post: 12-May-2015
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What is the difference between rumours and virals? And how can we use this understanding to generate viral heat for brands? My theory!
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brand world
viral campaignexporting
viral heat
key taskmanage
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Generating Viral Heat
Transcript
Page 1: Generating Viral Heat for Brands

Generating Viral Heat

Page 2: Generating Viral Heat for Brands
Page 3: Generating Viral Heat for Brands
Page 4: Generating Viral Heat for Brands
Page 5: Generating Viral Heat for Brands
Page 6: Generating Viral Heat for Brands
Page 7: Generating Viral Heat for Brands

The Anatomy of a Viral CampaignExporting these learnings to the brand world

Page 8: Generating Viral Heat for Brands
Page 9: Generating Viral Heat for Brands

The Key Task‘Manage the conversations’ around the brand & change them in it’s favor

Page 10: Generating Viral Heat for Brands

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