GENERATION CGORAL RaphaelleMBA1CGroup 1

DEFINITION We are the generation C

The generation C is the young people who use all the time internet and be connected all the time. This possibilities to be connected everywhere give a lot of possibilities: personnal & professionnal.

Professional

Every industry must to use this new technology to get a new approach and get new customer and tutch this new generation. Indeed, this generation are all the time conected and use mobile application, go on different website and social media. The professionnal need to keep the attention of this young customer with a dynamic and funny suggestion.

In this case, they built a new way of consumption and communication to optimizing the income. They must be innovative because this generation C is grows tired and you must to create all the time.

Personnal

We are all the time connected and we need everything in direct. Internet, social media, website give a lot of choice and give new opportunity to learn. They can discover all the time everything new to be in the moove and know what people thinkby the way of following and sharing.

The gereation C is a mondialisation, it’s works by creation, innovation and buzz. The goal it’s to try to provoke a reaction in the community because everything go fast, it’s a real world of mouth by virtual aspects.

HARD ROCK CAFE

•Young and Rock•Using social media•The website is dynamic, you have every second a new image and suggestion•They can promote all the time via the social media and create some event to optimizing the consumption.

HARD ROCK CAFE

In this website you can know everything about the brand and share it:

Destination: where they are located in the world

The experience:• About Hard rock otels• The sound of your stay• Rock Spa• Kid’s & teens activities• Dining Nightlife• All Inclusive Resort• Rock Royalty• Rock ShopCasinosMeeting and EventsRewards

MY POINT OF VIEW

Today we need to be connected to get every information. It’s a part of the mondialisation, everything go fast: it’s the world of mouth by virtual aspects. The generation C create a real community with audience, supporters, followers. People forget the difference and communicate together behind a phone, a computer an image…It giving time and providing new technology.

I am not so connected, I am more creative. In my point of view, it’s important to be connected but it is also a danger. Everybody are connected all the time but forgot the humanity skills.

COMMENT

Agree

I am agree with the generation C, because it’s a way to learn and have explanation about everythink. It’s a real way of life, and nowaday it’s necessary for professional skills. Please note, that we judge everythink by internet: pictures, websites, comments. It help us to make a good or bad judgment. It’s a real world of mouth, an industry can promote an event or a new product quicky.

Disagree

It’s also dangerous, as I said it’s a world of mouth and everythink go fast, for exemple if you have a bad comment on TripAdvisor your futur guest will see it and be more reluctant. It’s also a commercial goal, you need to buy the new product to be in the wave. It’s a real cost. People live in a virtual world, some website can be lie to the guest with beautiful pictures and attractive cost. You need to be watchful.

GENERATION C

WHY & HOW

In my point of view this image reflect the generation C. Everybody are connected together, talk together and become an organization. They are online and adhere to this organisation, they can exchange their point of view, their skills, their suggestions. It’s also the technology, everythink are more innovative and creative all the time.