Boosting Global Mobile Money Transactions

What is Generation-M?

• Current Decade: 2010 – 2020

• Zero Demographics: Everyone

• Mobile Broadband Connectivity

• Static ICT left behind …

• Applies not only to telephony

• Information @ your fingertips

• Availability Anywhere, Anytime

This 'Did You Know?' video from The Economist focuses on the changing media landscape, including convergence and technology.

The Economist: Did you know?

Incentive Programs: Keep The Change

Round up all your mobile account purchases to the nearest dollar amount, and transfer the difference from your checking account to your savings account.

Every cup of coffee, tank of gas and bag of groceries you buy adds up to more savings for you. What could be easier?

Freeium: The New Introductory Offer!

Freemium: Business model that works by offering basic web services, or a basic downloadable digital product, for free, while charging a premium for advanced or special features.

The word "freemium" is created by combining the two aspects of the business model: "free" and "premium". The business model has gained popularity withWeb 2.0 companies.

Social: Join The Club!

• Support / Belonging

• Shared Interests / Friendship

• Fun / Learning New Skills

• Decision Making / Problem Solving

• Recognition / Leadership

• Self-Awareness (Personal Growth)

• Connection to Something Larger

Concierge: Additional Services

• Coordinate & facilitate bill payments

• Travel arrangements & accommodations

• Top-up mobile accounts of family & friends worldwide

• Reminders and gift suggestions for special occasions

• Send flowers, gift cards, candy & more

• Fiscal Education: Services reduce churn

• Provide information based on location etc

Social: The State Of Now!

Ubiquitous: Transactions – Anywhere, Anytime!

• Mobile Phone Transaction

• Internet Transaction

• Retail Transaction

On the phone, in the store and on the street…

Completely seamless for consumers, all payment methodologies integrated

Simplicity

• Interaction must be fun & stressless

• Must see immediate action

• Selection not configuration

• Intuitive, visible, obvious

Any issues reduces consumers perception of service quality

Each hiccup is a strike on consumer’s scoreboard!

Converged

Convergence can refer to previously separate technologies such as voice (and telephony features), data (productivity applications) and video that now share resources and interact with each other, synergistically…

Creating new efficiencies.

Integrated

A system is an aggregation of subsystems cooperating so that the system is able to deliver the over-arching functionality.

System integration involves integrating existing (often disparate) subsystems. The subsystems will have interfaces.

Integration involves joining the subsystems together by “gluing” their interfaces together.

Visibility & Availability

Visibility: A by-product of persistence, precision and repetition - Your message needs to be heard repeatedly to rise above the background noise of daily business.

Availability: The degree to which a system, subsystem, or equipment is operable and in a committable state at the start of a mission. Simply put, availability is the proportion of time a system is in a functioning condition.

Partnerships: Mashups

In Web development, a mashup is a Web page or application that uses and combines data, presentation or functionality from two or more sources to create new services.

Mashups can be considered to have an active role in the evolution of social software and Web 2.0.

Mashup composition tools usually do not require programming skills, they support visual wiring of GUI widgets, services & components together. Therefore, these tools contribute to a new vision of the Web, where users are able to contribute.

Provider Agnostic

WING, a subsidiary of the Australia and New Zealand Banking Group (ANZ). WING launched a mobile payments business that targets unbanked customers.

WING’s USSD-based service will allow customers to save, make purchases, transfer money to both WING and non-WING users, & perform a range of other financial services – all through mobile phones.

Since WING account numbers do not have to be tied to a customer’s mobile phone number, the service is also available to people who do not own phones.

FlexibilityProvide a variety of flexible ways for banks and financial service providers to offer mobile money services.

This includes the capability to get up and running quickly and easily with no core integration required.

Branded iPhone, Blackberry, Android, mobile Internet, web apps & SMS / USSD.

Integration options provide flexibility:

Stand Alone Apps, Web Services API, Card Processor, Debit & Core Network Integration

SecurityGSMA is promoting the use of the mobile phone to generate and utilize digital signatures to provide legally binding and ultimately secured transactions.

Mobile Signatures is an enabling technology that carries identity information (qualified digital certificates) over a GSM network and provides that information to any authorized application.

CRM: Embracing Customers

The new mobile technologies are creating new types of customers, new services, new channels and routes to market that require new solutions that support new kinds of customer relationships.

Mobile CRM can, and should, be re-imagined from the ground up. It should be regarded as an umbrella concept that covers all the ways in which mobile technologies can help organizations get closer to their customers.

Retail PresenceIn Kenya, Safaricom had a pre-existing relationship with some 1000 SMEs who controlled street-level retail outlets across the country, and of these 300 agreed to partner with Safaricom to roll out M-Pesa. This gave Safaricom a substantial advantage in achieving sufficient physical presence early on.

Having direct operator control over the airtime reseller channel gives the operator the ability to identify the stores that may be the best candidates to become cash in/out points, present the case for the new business directly to them, insist on consistent branding policies, and monitor their performance on an ongoing basis.

CommunityDigital measurement firm comScore released a study highlighting the rise in social media access via mobile phones.

comScore measured changes in both mobile browser access to social networks & access numbers to specific social networks.

Both Facebook and Twitter have prospered from having strong mobile strategies.

Twitter’s mobile strategy and integration with SMS messages has made it a natural mobile player since its inception.

ContactBruce Burke bruce@ipaystation.comDirector of Business DevelopmentiPayStation www.ipaystation.com

O: (978) 632-6798 x 157

M: (727) 612-5775

F: (978) 632-7085

B: http://ipaystation.blogspot.com

T: http://twitter.com/ipaystation

V: http://www.youtube.com/iPayStation

IM: burke.bruce@gmail.com