Date post: | 01-Jul-2015 |
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generation x transforming: new paths, new perspectives
aam 2012jennifer caleshu, james g. leventhal, amparo leyman pino, stacey swigart
endorsed by public relations & marketing committee
how soon is now?
jennifer caleshub. 1976
who are we talking about?
19101916
19221928
19341940
19461952
19581964
19701976
19831989
19952001
20070
500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000
U.S. Live Births
Births
Sources: Department of Health and Human Services, National Center for Health Statistics, web: www.dhhs.gov
19101916
19221928
19341940
19461952
19581964
19701976
19831989
19952001
20070
500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000
U.S. Live Births
Births
Sources: Department of Health and Human Services, National Center for Health Statistics, web: www.dhhs.gov
boomers: 68,000,000
19101916
19221928
19341940
19461952
19581964
19701976
19831989
19952001
20070
500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000
U.S. Live Births
Births
Sources: Department of Health and Human Services, National Center for Health Statistics, web: www.dhhs.gov
generation x: 59,000,000
19101916
19221928
19341940
19461952
19581964
19701976
19831989
19952001
20070
500,0001,000,0001,500,0002,000,0002,500,0003,000,0003,500,0004,000,0004,500,0005,000,000
U.S. Live Births
Births
`
Sources: Department of Health and Human Services, National Center for Health Statistics, web: www.dhhs.gov
generation y: 73,000,000
don’t you forget about me
Under 5 ye
ars
5 to 9 ye
ars
10 to 14 ye
ars
15 to 19 ye
ars
20 to 24 ye
ars
25 to 29 ye
ars
30 to 34 ye
ars
35 to 39 ye
ars
40 to 44 ye
ars
45 to 49 ye
ars
50 to 54 ye
ars
55 to 59 ye
ars
60 to 64 ye
ars
65 to 69 ye
ars
70 to 74 ye
ars
75 to 79 ye
ars
80 to 84 ye
ars
85 years
and ove
r0
5,000
10,000
15,000
20,000
25,000
2010 US Population (in thousands)
Sources: U.S. Census
welcome to paradiseor welcome to the jungle?
borncollege
jobgrad school
better job
marriedhouse
kidseven better job
retired
?
?
Stacey Swigart(the one on the left)
b. 1970
“Life moves pretty fast. If you don't stop and look around once in a while, you could miss it. ”
--Ferris Bueller’s Day Off(1986)
“Look, I know you're hurtin' now, but in time you'll realize what you've achieved.”
--The Commitments(1991)
“All we want is to be treated like human beings, not to be experimented on like guinea pigs or patronized like bunny rabbits. ”
“I say we just grow up, be adults and die.”--Heathers
(1988)
“I am looking for a dare to be great situation.”
--Say Anything
(1989)
Lessons from a Mexican Gen Xer
Amparo Leyman Pinob. 1972
…how do I feel today…
…I have my niece’s pimples and my mother’s wrinkles…
When doves cryPrince
…crisis, crisis, crisis…Run to the Hills
Iron Maiden
…learning to do things by myself…
Dancing with myselfBilly Idol
…work to live…Girls Just Want to Have Fun
Cyndi Lauper
…making my mark as a generation…
Love is a BattlefieldPat Benatar
James G. Leventhal
Deputy Director for Development
Contemporary Jewish Museum
San Francisco, CA
b. 1969
Gen X?
A. dystopic
beyond 1984… …mid 2012
But aside from the absence of phone cameras, the people and streets of September 2001 looked pretty much identical to those of September 2011: the clothes, the hair, the cars. I mention this because it has been only in the past decade that we appear to have entered an aura-free universe in which all eras coexist at once — a state of possibly permanent atemporality given to us courtesy of the Internet. No particular era now dominates. We live in a post-era era without forms of its own powerful enough to brand the times. The zeitgeist of 2012 is that we have a lot of zeit but not much geist. I can’t believe I just wrote that last sentence, but it’s true; there is something psychically sparse about the present era, and artists of all stripes are responding with fresh strategies.
- Douglas CouplandNYTimes March 11, 2012Review Gods without Men by Hari Kunzru
B. retail safety
Target in Cali at Night
C. Utter belief in new media, even as a form of transcendentalism
D. Enjoy noise
E. Who’s driving the bus?
F. Personal Strategies
Read. Read. Read. On-subject and Off-subject. On-line and Off.
Believe You Are Great and Act it!
Horizontalization of the Organization
Burgelman’s Emergent Strategy and the Intel Model: “Let Chaos Reign… …Rein in Chaos”
Impact and Accountability
The Challenge of Discipline (Collins)
Do Unto Others,as you would have done unto you
right here, right nowjesus jones
the new normal
what’s so funny ‘bout peace love & understanding
elvis costello
collaboration
conduit for salepavement
new business models
ball & chainsocial distortion
mentorship & apprenticeship
should i stay or should i gothe clash
grad school, private sector, social entrepreneurship
asking for ithole
leadership
it’s the end of the world as we know it
r.e.m.
what do you want to talk about?