recruit, lead, and sell to thegeneration Z
youngest generation
by Ryan Jenkins
www.ryan-jenkins.com/DSP@theRyanJenks
Overcoming shortcomings Q&A and
today’s agendaBuckle up and buckle down
recapwho are theygeneration Z
Age Numbers
GenERATION Z < 19 50+ millionMillennials 20-36 76 million
Generation X 37-52 51 millionbaby Boomers 53-71 75 million
Builders 72-89 56 million*G.I. Generation 90+ 60 million*
THE Generations
generation z statsHmmmm…
65%
of generation zsay people whom they work with would enable their best
work.
77%
of generation Z rely on technology to help accomplish
personal & professional Goals.
50%
of generation Z say it’s easier or more convenient to chat
digitally.
73%
of Generation z are connected within an
hour or less of waking up.
over
58%of adults worldwide ages 35+ agree that “kids today have more in common with their global peers than they do with adults in their own country.”
1st global generationInternational is the new national
ofGenerationevolution
Z
A Gen z’s journeyWell, that explains it…
2020
2012
2010
20071998 2009
20082006
2015
2013 2016
2017
Generation Z…
desire feedback, difference making & diverse teamwork
a mobile, boundary-less & video-centric generation
prefer real-time, transparent & collaborative communication
consider the internet the authority & thus think & approach problems differently
expect & prefer to approach work differently thanks to technology
respond to honest, transparent & authentic messaging
leverage the internet to contribute, be heard & hack work/life
expecT a Short work tenure & strive to gain transferable skills
place a premium on entrepreneurship, innovation & DIY
workplace & marketplace expectations continue to be shaped by technology
cheat sheet
are self-starters, self-learners & self-motivators that will forever change the world of work
how gen z differs from millennials
Pragmatic
face-to-face
noticed
global
educated
parented
focused
individualistic
more
more
more
more
less
less
less
less
Millennials & gen zare hyper-connectedgenerations igniting
change.(you know it’s true)
exponential
Overcoming shortcomings Q&A and
today’s agendaBuckle up and buckle down
recapwho are theygeneration Z
top next Gen ShortcomingsAnd how to overcome them…
1 DEVALUE FACE-TO-FACE COMMUNICATIONprefer to defer
2 CAREER IMPATIENCEconsider cross-collaborationfrequently job hopreverse engineer & hop with intentionality3dependent on feedbacktake feedback into your own hands4poor work ethicview your employer as your #1 customer5fixated on Flexibilityallow your results to earn you flexibility6lack of experiencedo. reflect. repeat.7entitlednothing is owed, everything is earned8
One generation’s status Quois another generation’s
challenge to improve
Nine
1 Challenge the status quo of your sphere of influence, not necessarily the entire
2345678
organization.Don't change for the sake of change. The proposed change should be linked to a picture of the preferred future.Until the change is confirmed, be a raving fan externally and an honest critic internally.Learn and appreciate the h istory of the organization. We are all standing on the shoulders of those who went before us.Don't make every conversation about change or challenging the status quo because you will likely tire those around you and lose influence.Understand there has to be some predictability and stability. Constant change isn't sustainable.Appreciate there is a right tone, timing, and language when challenging the status quo.Realize public loyalty creates private influence. Support a leader's decisionpublicly then approach the leader privately to verbalize how it could be better.
workrules
forGen Z
9 Never verbalize frustration with a process or with instruction in front of other team members. It's unhealthy and disrespectful.
Overcoming shortcomings Q&A and
today’s agendaBuckle up and buckle down
recapwho are theygeneration Z
STAY CONNECTEDand much more
Contact@theryanjenks
Bonus Materialwww.ryan-JENKINS.com/DSP(get today’s slides, free resources & more)
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parting advicelisten up
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Thank youy’all rock!
Fast Company: Move Over Millennials, Generation Z Is Entrepreneurial and Plans On Working Independently http://www.fastcoexist.com/3038831/move-over-millennials-generation-z-is-entrepreneurial-and-plans-on-working-independently
Mashable: Generation Z Marketing: http://mashable.com/2014/08/20/generation-z-marketing/
Learning Liftoff: Generation Z Learns: http://www.learningliftoff.com/generation-z-learns/#.VG4Iz_nF95E
Post Gazette: Generation Z Is Connecting In The Real World: http://www.post-gazette.com/opinion/Op-Ed/2014/12/28/Leonid-Bershidsky-Generation-Z-is-connecting-in-the-real-world/stories/201412280056
Jason Ryan Dorsey, Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business (Wiley, 2009)
Jeff Fromm & Christie Garton, Marketing To Millennials: Reach the Largest and Most Influential Generation of Consumers Ever (New York: Barkley Inc, 2013)
Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013
Wikia: Generation Z: A Look at the Technology and Media Habits of Today’s Teens: http://www.wikia.com/Generation_Z:_A_Look_at_the_Technology_and_Media_Habits_of_Today’s_Teens
15 Aspects That Highlight How Generation Z Is Different From Millennials: http://ryan-jenkins.com/?p=4271
33 Data Points To Influence How You Sell, Teach, Recruit, and Lead Generation Z: http://ryan-jenkins.com/?p=3633
Who Is Generation Z? Understanding What Matters Most To The Post-Millennial Generation: http://ryan-jenkins.com/?p=4249
YPulse: Youth Marketing and Millennial Marketing: https://www.ypulse.com/
Tips And Trends To Win The Attention Of Generation Z [Infographic]: http://ryan-jenkins.com/?p=3920
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