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ADC 721Valuing Diversity -
Generation X and the MillennialsDr. Phillip Weiss
Twin Valley District Commissioner
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The Generations of Scouting
Currently ~ 35 to 50 years old, likely parents
of Boy Scouts/ Venturers/Teams
Currently ~ 19 to 36 years old, likely parents
of Cub Scouts
Currently > 50 years old, likely District and Council level leaders
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• Stereotypes abound• Use information here to benefit the scouting
program• Gen Y or Millennials are our Cub parents of today• Gen X are our Boy Scout/Venturer/ Team/Post
parents of today
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Reaching Generation X and Millennial Parents (BSA Study, 2006-2010)
• Gen Xers were born between 1965-1980• Millennials were born since 1980• Both want their boys involved in extra-curricular/after
school programs and want to be involved themselves.• These two generational groups and beyond represent
our multicultural diversity target for recruitment into Scouting and mentoring
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How Does Each Group See Themselves?
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Education
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Labor Force Participation
• Four generations are currently in the workplace.
• Boomers and Generation X make up 85% of the workforce.
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Labor Force Participation
66%
29%
3% 2%
0
10
20
30
40
50
60
70
Dualearners
Husbandonly
Wife only Neither
Percent of Married Gen X Couples Who are Dual and Single Earners
Two-thirds of Generation X couples are both in the labor force.
1111
Labor Force Participation
Most Gen Xers work full time.
94%
81%
96%
80%
70
75
80
85
90
95
100
25 to 34 years of age
35 to 44 years of age
Percentage of Gen X Workers Who Work Full Time
Men Women
1212
Labor Force Participation
More than one in four (29%) 35– to 44-year-olds works a flexible schedule.
30%
28%
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27.5
28
28.5
29
29.5
30
Men Women
Percent of Full-Time Gen X Wage and Salary Workers With Flex Schedules, 2004
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Income
The median income for Generation X is relatively lower than Boomers and Millennials
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Living Arrangements
More than half of Gen Xers live in married-couple households.Millennials to date have a lower rate of marriage.
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Priorities
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Volunteering
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VolunteeringTypes of volunteer work most commonly performed by Gen Xers/Millennials:
1. Fund-raising or selling something to raise money2. Collecting, preparing, or serving food3. Tutoring or teaching4. Transportation/general labor5. Mentoring youth
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Promoting the Program to Gen X and Millennial Parents
More family time, less contentment. Instead of trying to fit family time around work, they are more likely to try to fit work around family time. They would generally like to spend more time with their kids.
• Selling point: “Quantity time” with their kids as well as “quality time.”
2003 Generation X study by Reach Advisors – Marketing Strategy Group
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Promoting the Program to Gen X and Millennial Parents
The 50’s style “soccer mom” is history. Moms have a high level of education,
marry later, and have children later. They are very diverse in their wants and needs. Many are stay/work-at-home moms.
• Selling point: Show the variety of moms in your advertising. They have a great potential to help in so many ways.
2003 Generation X study by Reach Advisors – Marketing Strategy Group
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Dads do more at home. Dads work to be involved in the daily lives of their children and are more likely to play a significant role in their activities.
Selling point: Show dads how these kid’s activities can help them be more involved.
2003 Generation X study by Reach Advisors – Marketing Strategy Group
Promoting the Program to Gen X and Millennial Parents
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Promoting the Program to Gen X Parents
Life has not been stable. Gen Xers were the children of divorce and dual incomes, and were latchkey kids who grew up by themselves.
Selling point: Convince them that your organization is reliable and will simplify rather than complicate their lives.
Just below the Baby Boom CCc: Generation X; Modern Donor, 2005
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What’s in it for me? Because of the way this generation has been raised and its job patterns, Gen Xers look for what is in it for them. They want to see a direct return on their investment of time and money.
Selling point: ROI in terms of time and moneySelling point: Help promote education while volunteering for a good cause.
March 2006, An Opportunity and a Challenge, Successful Meetings
Promoting the Program to Gen X Parents
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Selling to Boomers and MillennialsBaby Boomers• Many are leaders in their
professional lives; use their expertise
• Often will volunteer through religious organizations
Millennials• Use their technical skills and
promote tech oriented activities/jobs
• Promote as a help to parenting
• Are pack-oriented and tend to volunteer in groups
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Managing Millennials
Make Training & Mentoring a Priority
Set clear objectives – from the start
Consider the medium
Provide feedback early and often
Pause before reacting
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Final thoughts• Don’t generalize the stereotypes• Use information here to benefit the program• Gen Y or Millennials are our Cub parents of
today• Gen X are our Boy Scout/Venturer/
Team/Post parents of today
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References• Pew Research Report
– http://www.pewsocialtrends.org/2010/02/24/millennials-confident-connected-open-to-change/
• “Dude, What’s My Job?” – Webinar by Brad Karsh, JB Training Solutions– http://
www.trainingmagnetwork.com/welcome/silkroad_nov19