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mobilize your ideas
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Page 1: Generic golden gekko

mobilize your ideas

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Content.

1

About us

About Us

About our App Store Distribution Services

- Introduction

GG App Store Distribution Services

– Summary of our offering

Key Deliverables

Technical Specifications

Reporting

Key Timings

Costing

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About Us. Who we are & what we do

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About us.

Golden Gekko is the leading mobile application solution provider in Europe and North America with offices in London, New York, Barcelona and Phnom Penh, Cambodia.

Golden Gekko has developed more than 400 apps, including many of the world’s biggest brands, just in the last 12 months.

Our team consists of over 130 people including software developers, user experience designers, testers, producers and sales people from 20+ nationalities that love and breathe mobile apps and services.

Who we are & what we do

3

About us

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We’ve been developing mobile apps since 2005 when only a few industry experts knew what they were.

Today our clients include well over 100 brands and media agencies across the world covering operators, device manufacturers, FMCG brands, fashion & retail brands, travel industry, pharmaceuticals, fast food restaurants, beverages, automotive, media, enterprise software, governments, publishers, financial institutions, sports and more.

Using the latest technology, user interface design and development methodologies we deliver mobile apps and mobile websites for mobile devices and OS including iOS, Android, Java, Blackberry, Symbian, Windows Mobile, HP/Palm WebOS and Samsung Bada that often have complex back-end integrations.

Golden Gekko and app development history

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About us.

About us

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Team of 130+ people across 5 offices

Cross platform specialists since 2005

400+ apps -> past 12 months

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More than 100 brands and agencies have put their trust in us.

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Topic.. Special Metric, etc Please specify special topics or delete this slide

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Case studies. Sample references.

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Bacardi

The app lets you search by name, ingredient, or cocktail style to narrow down your choices. You can flick trough the entire cocktail list, or simply shake your phone for a cocktail suggestion. Find out what’s hot with today’s Top 25 cocktails. Once you’ve found the perfect cocktail, share it with your friends.

You can make dozens of cocktails with recipe details and easy instructions

Learn the secrets behind some of Bacardi’s legendary cocktails with mixologist video guides

Explore a real-time list of the Top 25 cocktails

Search for a cocktail name, ingredient, and more

Get a recommendation by shaking your phone to get a cocktail suggestion

Create a shopping list and check off the ingredients as you buy them

Share recipes with your friends through e-mail, Facebook or Twitter

Devices: Android, Blackberry and 90% if Java devices (Nokia, Samsung, LG, Motorola, etc)

Background

Case studies

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Absolut Vodka

Absolut Vodka has a long and proud history of innovative and award winning campaigns in print and more recently digital marketing. It was a therefore a given that Absolut would deliver a mobile campaign but only when it would be possible to do something that truly lived up to the brand perception.

Within 3 months after launch the mobile service had over 20.000 visits to the mobile web site, 10.000 downloads of the application and over 35000 exposures* of the Absolut drinks guide.

The number of downloads vastly exceeded the target among Absolut Access users. In addition to this the download success rate from m.absolut.com was 74%, exceeding all our hopes for the US market considering the high proportion of low-end devices and several carriers only supporting Brew in a closed garden environment. As a bonus 19% of the visitors to m.absolut.com have also downloaded extra content such as ringtones, wallpapers and bar mixing videos.

Background

Results

Case studies

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Features:

Malibu branded bowling game

User bowls against Malibu bottles instead of pins

Modes for one and two players

Selection of the ball (coconut or melon)

Selection of game background (one of five)

Client – Malibu Kahlua (USA)

IPhone and java based bowling game developed with Great Works to promote Malibu’s two flavors, coconut and melon.

Game launched and available in the USA and Canadian AppStore with over 8M downloads

80% of users played multiplayer with a friend promoting the game further

Case studies

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Malibu Bowling

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Client: OMD International Challenge: Leverage the Vodafone McLaren sponsorship to build brand awareness and reach min 0.5m customers Budget: 60.000 euro over 5 months

Launched: June 2009

Solution

• Mobile app with exclusive news and behind the

scene interviews with Lewis, Heikki, the pit crew

and lots more.

• Daily team news, Formula 1 news, real time race

information, results, championship standings and

new videos added throughout the season.

Delivered for Java and Widget

• Distributed via SMS, Web, Appstores, Bluetooth,

etc

• Application launched on 10 territories

• Over 600.000 successful downloads to date

Case studies

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Vodafone McLaren Mercedes

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TOYOTA Yaris

The New Toyota Yaris See the new Toyota Yaris in all its glory with the new Yaris App

Download the new Yaris App and you can: - View photos of the new Yaris - View video on the Yaris in action - Play Yaris game - Share on Facebook - Read all the stats you’d want to know

Launched one week ago. No results available yet.

Background

Results

Case studies

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Mango MNG

For Mango and in collaboration with Vasava, we developed an innovative application for Mango which allows the user to “try on” the clothes before buying with the fun mix and match section, browsing the collection, finding the nearest store and purchasing items on the go.

300.000+ iPhone downloads within the first three months

Background

Results

Case studies

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O2 Priority Moments

Priority Moments is a clever new mobile service just for O2 customers. It brings you great nearby offers and experiences exclusive to O2, with a handful picked from the best already in the market - from some of the UK’s most well-loved brands. Launched in July 2011.

Developed by Golden Gekko for iPhone and Android

500,000+ registrations in the first month

Background

Case Studies

Result

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My Dog

My Dog is a social mobile platform for dog lovers. Allowing users to connect with dog-loving friends, share photos, discover dog friendly places, get dog care advice from professionals. The app users location and your dogs profile to provide relevant information designed for your dogs needs

Developed by Golden Gekko for iPhone and Android

Launched August 2011

Background

Case Studies

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Golf Match Mobile Web

Tribal DDB wanted maximum, reach and a great user experience for a small budget on behalf of their client…

XHTML and HTML5 mobile websites launched in the UK with traffic form web, opt-in program and search.

Generating target test drives and subsequent sales.

Background

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Case Studies

Result

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How we work. Identifying the use cases, our design, our way of

working and quality assurance process overview

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Customer Journey

1

2

3

4

5

6

7

8

Inspire

Adverts

Online

Outside Store

In Store

Cashier

Post Visit

Keep Engagin

g

• TV • Billboards/Outdoor adverts • Magazines • Online (Web or Mobile) • Youtube • E-mail/SMS Cooupon/voucher

• Magazines/TV/Fashion shows • Social Networks • Friends & Family

• Browsing products/fashion

• Store locator • Finding if/where

product available • Shop online • Community (social

media room)

• Window shopping • Interact outside of opening

hours • Coffee shop nearby talking

about what to buy • Finding what you want (size, color, etc)

• Assistance from staff • Free browsing • Trying on the clothes

• Paying for the products • Signing up for loyalty program • Returning products • Requesting assistance (size, etc)

• Wear the products • Product/Service feedback • Review/Rate products • Share info/photos

about products with friends

• Reminder to come back • Special offers in your store • Exclusive opening hours • New collections/products

Mapping the customer touchpoints

Identifying the use cases

How we work

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Golden Gekko Design process.

We encourage the process to be as collaborative as possible .- You are experts in your business and we need to learn from that expertise to incorporate

Step 1 is we present our proposed high level concept.

Steps 2, 3 and 4 are driven by our collaboration with you to find the full solution to fulfil your objectives.

Explanation

High level

concept

Designs & Art

definition

Complete

Wireframes

Complete

designs

How we work

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Golden Gekko Project methodology

At Golden Gekko we work very closely with the client, eliminating misunderstandings and increasing communication.

We work in very short iterations, usually hours or at the most days, ensuring that we can get rapid feedback on the applications. If we are heading in the wrong direction according to the client's expectations, it will not be for very long.

We identify the core product functionality as expected by the client, as early as possible, to enable early customer road testing. We develop secondary functions once the target users have experienced how the main functions work in real life.

We prefer to have a transparent dialog with our customers through the development process discussing around the actual product instead of specifications solely. This allows us to deliver the right product at the right time with exceptional quality.

Our development methodology is based on more than 6 years of research and best practice case studies of major corporations including Ericsson, ABB and Vodafone at one of the leading software engineering universities in the world.

Explanation

How we work

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GG QA phases.

23

QA Manager

selects test lead

QA Kick-off

meeting with TPO

Test lead writes

test cases

Test lead

presents project

to QA

Pre testing

Jira kick-off task

Test cases

QA Manager

selects test lead

QA Kick-off

meeting with TPO

Test lead writes

test cases

Test lead

presents project

to QA

Early testing

Jira smoke test

task

Test lead writes

test cases

QA Kick-off

meeting with TPO

Test lead writes

test cases

Test lead

presents project

to QA

QA Manager

selects test lead

QA Kick-off

meeting with TPO

Mature testing

Jira smoke test

task

Test lead writes

test cases

QA Kick-off

meeting with TPO

Test lead writes

test cases

QA Manager

selects test lead

QA Kick-off

meeting with TPO

Acceptance

testing

Jira tasks

Test lead writes

test cases

QA Kick-off

meeting with TPO

Test lead writes

test cases

QA Manager

selects test lead

QA Kick-off

meeting with TPO

Test lead writes

test cases

Maintenance

testing

Jira tasks

Test lead writes

test cases

QA Kick-off

meeting with TPO

Test lead writes

test cases

Jira tasks

Test lead writes

test cases

QA Kick-off

meeting with TPO

Test lead writes

test cases

Test lead

presents project

to QA

process

input

activity

output

How we work

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End-to-end experience – mobile is everywhere

Critical Success Factors

Simplicity -> Consumers want an app/site that is as easy to use as their desktop app

Customers expect same functionality/content on mobile as online

User Interaction -> Needs to be treated different between platforms, screen sizes and input (Tablets, touch screen, Qwerty, etc)

Reliability -> Key to success (off-line, crashes, etc) – must test on target devices

Speed -> Performance make a huge difference

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Technology Delivering complex solutions in the fastest way

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10.000 K 20.000 K 35.000 K 65.000 K

15.000 K 25.000 K 44.200 K 81.000 K

20.000 K 22.000 K 23.000 K 100.000 K

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10.000 K 20.000 K 35.000 K 65.000 K

15.000 K 25.000 K 44.200 K 81.000 K

20.000 K 22.000 K 23.000 K 100.000 K

All platforms provide different features, interfaces and capabilities. The Golden Gekko framework enables us to take all of them to a similar starting point and reuse experience and code across platforms. This way our we optimise efficiency and development time as well as the app’s operating speed and reliability.

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As cross platforms specialists we often integrate with multiple backend servers and data sources where data

can change at any time. For this purpose we have developed GG Server Platform which clearly separates the

client from the backend to manage ever changing environments in the backend without having to make

changes to any of the client sides.

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Commercials Rate card and cost overview

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Title

Role Hourly rate

(EUR)

Daily rate

(EUR)

Program Manager Plan and manage projects with multiple work streams

(e.g. LG or ED) 880 110

Project Manager Plan and manage smaller single platform projects 560 70

Technical Project Manager Plan and manage cross-platform projects or projects

involving back-end 760 95

Senior Developer Technical Design, Scope review, Scope sign-off, etc.

Min 10 years experience. 760 95

Developer Lead developer or part of a development team. Min 3

years experience 520 65

Junior Developer Part of a development team. 360 45

Art Director Manage and create graphics including overall concept,

design guidelines, wireframes, mock-ups and review

the work by the Graphic Designers and Junior

Designers

880 110

User Experience Designer Create and give feedback use flows, user interactions

and wireframes for unique apps 720 90

Graphic Designer Create graphics including wireframes, mock-ups and

design guidelines for apps 560 70

Junior Designer Create graphics including mock-ups and edit/manage

graphical assets for projects 400 50

Head of QA Manage the test team and complex test projects

including coordinating creating use cases, device target

lists, etc.

720 90

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Commercials

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Title

Role Hourly rate

(EUR)

Daily rate

(EUR)

Test Leader Coordinating creating use cases, test planning and

carries out tests 480 60

Tester Carries out tests in accordance with the use cases,

test plan and device list. 360 45

Test Assistant Carries out tests under the lead of a Tester 280 35

Distribution Planner Plans distribution of apps and banner campaigns 600 75

Distribution Manager Carriest out distribution of apps and banner

campaigns 400 50

Senior Business Developer Create strategies and roadmaps and run workshops

on behalf of clients 960 120

Producer Create strategies and roadmaps and run workshops

on behalf of clients 880 110

Partner Create strategies and roadmaps and run workshops

on behalf of clients 1920 240

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Commercials

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Next steps Partnering for success

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Introduction to mobile leads in New York

Identify opportunities with global accounts such as Nissan, McDonalds and Monster

Joint workshop and training sessions

Agreed tasks

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Next steps

Next steps

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