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Content.
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About us
About Us
About our App Store Distribution Services
- Introduction
GG App Store Distribution Services
– Summary of our offering
Key Deliverables
Technical Specifications
Reporting
Key Timings
Costing
About Us. Who we are & what we do
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About us.
Golden Gekko is the leading mobile application solution provider in Europe and North America with offices in London, New York, Barcelona and Phnom Penh, Cambodia.
Golden Gekko has developed more than 400 apps, including many of the world’s biggest brands, just in the last 12 months.
Our team consists of over 130 people including software developers, user experience designers, testers, producers and sales people from 20+ nationalities that love and breathe mobile apps and services.
Who we are & what we do
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About us
We’ve been developing mobile apps since 2005 when only a few industry experts knew what they were.
Today our clients include well over 100 brands and media agencies across the world covering operators, device manufacturers, FMCG brands, fashion & retail brands, travel industry, pharmaceuticals, fast food restaurants, beverages, automotive, media, enterprise software, governments, publishers, financial institutions, sports and more.
Using the latest technology, user interface design and development methodologies we deliver mobile apps and mobile websites for mobile devices and OS including iOS, Android, Java, Blackberry, Symbian, Windows Mobile, HP/Palm WebOS and Samsung Bada that often have complex back-end integrations.
Golden Gekko and app development history
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About us.
About us
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Team of 130+ people across 5 offices
Cross platform specialists since 2005
400+ apps -> past 12 months
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More than 100 brands and agencies have put their trust in us.
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Topic.. Special Metric, etc Please specify special topics or delete this slide
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Case studies. Sample references.
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Bacardi
The app lets you search by name, ingredient, or cocktail style to narrow down your choices. You can flick trough the entire cocktail list, or simply shake your phone for a cocktail suggestion. Find out what’s hot with today’s Top 25 cocktails. Once you’ve found the perfect cocktail, share it with your friends.
You can make dozens of cocktails with recipe details and easy instructions
Learn the secrets behind some of Bacardi’s legendary cocktails with mixologist video guides
Explore a real-time list of the Top 25 cocktails
Search for a cocktail name, ingredient, and more
Get a recommendation by shaking your phone to get a cocktail suggestion
Create a shopping list and check off the ingredients as you buy them
Share recipes with your friends through e-mail, Facebook or Twitter
Devices: Android, Blackberry and 90% if Java devices (Nokia, Samsung, LG, Motorola, etc)
Background
Case studies
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Absolut Vodka
Absolut Vodka has a long and proud history of innovative and award winning campaigns in print and more recently digital marketing. It was a therefore a given that Absolut would deliver a mobile campaign but only when it would be possible to do something that truly lived up to the brand perception.
Within 3 months after launch the mobile service had over 20.000 visits to the mobile web site, 10.000 downloads of the application and over 35000 exposures* of the Absolut drinks guide.
The number of downloads vastly exceeded the target among Absolut Access users. In addition to this the download success rate from m.absolut.com was 74%, exceeding all our hopes for the US market considering the high proportion of low-end devices and several carriers only supporting Brew in a closed garden environment. As a bonus 19% of the visitors to m.absolut.com have also downloaded extra content such as ringtones, wallpapers and bar mixing videos.
Background
Results
Case studies
Features:
Malibu branded bowling game
User bowls against Malibu bottles instead of pins
Modes for one and two players
Selection of the ball (coconut or melon)
Selection of game background (one of five)
Client – Malibu Kahlua (USA)
IPhone and java based bowling game developed with Great Works to promote Malibu’s two flavors, coconut and melon.
Game launched and available in the USA and Canadian AppStore with over 8M downloads
80% of users played multiplayer with a friend promoting the game further
Case studies
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Malibu Bowling
Client: OMD International Challenge: Leverage the Vodafone McLaren sponsorship to build brand awareness and reach min 0.5m customers Budget: 60.000 euro over 5 months
Launched: June 2009
Solution
• Mobile app with exclusive news and behind the
scene interviews with Lewis, Heikki, the pit crew
and lots more.
• Daily team news, Formula 1 news, real time race
information, results, championship standings and
new videos added throughout the season.
Delivered for Java and Widget
• Distributed via SMS, Web, Appstores, Bluetooth,
etc
• Application launched on 10 territories
• Over 600.000 successful downloads to date
Case studies
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Vodafone McLaren Mercedes
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TOYOTA Yaris
The New Toyota Yaris See the new Toyota Yaris in all its glory with the new Yaris App
Download the new Yaris App and you can: - View photos of the new Yaris - View video on the Yaris in action - Play Yaris game - Share on Facebook - Read all the stats you’d want to know
Launched one week ago. No results available yet.
Background
Results
Case studies
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Mango MNG
For Mango and in collaboration with Vasava, we developed an innovative application for Mango which allows the user to “try on” the clothes before buying with the fun mix and match section, browsing the collection, finding the nearest store and purchasing items on the go.
300.000+ iPhone downloads within the first three months
Background
Results
Case studies
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O2 Priority Moments
Priority Moments is a clever new mobile service just for O2 customers. It brings you great nearby offers and experiences exclusive to O2, with a handful picked from the best already in the market - from some of the UK’s most well-loved brands. Launched in July 2011.
Developed by Golden Gekko for iPhone and Android
500,000+ registrations in the first month
Background
Case Studies
Result
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My Dog
My Dog is a social mobile platform for dog lovers. Allowing users to connect with dog-loving friends, share photos, discover dog friendly places, get dog care advice from professionals. The app users location and your dogs profile to provide relevant information designed for your dogs needs
Developed by Golden Gekko for iPhone and Android
Launched August 2011
Background
Case Studies
Golf Match Mobile Web
Tribal DDB wanted maximum, reach and a great user experience for a small budget on behalf of their client…
XHTML and HTML5 mobile websites launched in the UK with traffic form web, opt-in program and search.
Generating target test drives and subsequent sales.
Background
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Case Studies
Result
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How we work. Identifying the use cases, our design, our way of
working and quality assurance process overview
Customer Journey
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Inspire
Adverts
Online
Outside Store
In Store
Cashier
Post Visit
Keep Engagin
g
• TV • Billboards/Outdoor adverts • Magazines • Online (Web or Mobile) • Youtube • E-mail/SMS Cooupon/voucher
• Magazines/TV/Fashion shows • Social Networks • Friends & Family
• Browsing products/fashion
• Store locator • Finding if/where
product available • Shop online • Community (social
media room)
• Window shopping • Interact outside of opening
hours • Coffee shop nearby talking
about what to buy • Finding what you want (size, color, etc)
• Assistance from staff • Free browsing • Trying on the clothes
• Paying for the products • Signing up for loyalty program • Returning products • Requesting assistance (size, etc)
• Wear the products • Product/Service feedback • Review/Rate products • Share info/photos
about products with friends
• Reminder to come back • Special offers in your store • Exclusive opening hours • New collections/products
Mapping the customer touchpoints
Identifying the use cases
How we work
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Golden Gekko Design process.
We encourage the process to be as collaborative as possible .- You are experts in your business and we need to learn from that expertise to incorporate
Step 1 is we present our proposed high level concept.
Steps 2, 3 and 4 are driven by our collaboration with you to find the full solution to fulfil your objectives.
Explanation
High level
concept
Designs & Art
definition
Complete
Wireframes
Complete
designs
How we work
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Golden Gekko Project methodology
At Golden Gekko we work very closely with the client, eliminating misunderstandings and increasing communication.
We work in very short iterations, usually hours or at the most days, ensuring that we can get rapid feedback on the applications. If we are heading in the wrong direction according to the client's expectations, it will not be for very long.
We identify the core product functionality as expected by the client, as early as possible, to enable early customer road testing. We develop secondary functions once the target users have experienced how the main functions work in real life.
We prefer to have a transparent dialog with our customers through the development process discussing around the actual product instead of specifications solely. This allows us to deliver the right product at the right time with exceptional quality.
Our development methodology is based on more than 6 years of research and best practice case studies of major corporations including Ericsson, ABB and Vodafone at one of the leading software engineering universities in the world.
Explanation
How we work
GG QA phases.
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QA Manager
selects test lead
QA Kick-off
meeting with TPO
Test lead writes
test cases
Test lead
presents project
to QA
Pre testing
Jira kick-off task
Test cases
QA Manager
selects test lead
QA Kick-off
meeting with TPO
Test lead writes
test cases
Test lead
presents project
to QA
Early testing
Jira smoke test
task
Test lead writes
test cases
QA Kick-off
meeting with TPO
Test lead writes
test cases
Test lead
presents project
to QA
QA Manager
selects test lead
QA Kick-off
meeting with TPO
Mature testing
Jira smoke test
task
Test lead writes
test cases
QA Kick-off
meeting with TPO
Test lead writes
test cases
QA Manager
selects test lead
QA Kick-off
meeting with TPO
Acceptance
testing
Jira tasks
Test lead writes
test cases
QA Kick-off
meeting with TPO
Test lead writes
test cases
QA Manager
selects test lead
QA Kick-off
meeting with TPO
Test lead writes
test cases
Maintenance
testing
Jira tasks
Test lead writes
test cases
QA Kick-off
meeting with TPO
Test lead writes
test cases
Jira tasks
Test lead writes
test cases
QA Kick-off
meeting with TPO
Test lead writes
test cases
Test lead
presents project
to QA
process
input
activity
output
How we work
End-to-end experience – mobile is everywhere
Critical Success Factors
Simplicity -> Consumers want an app/site that is as easy to use as their desktop app
Customers expect same functionality/content on mobile as online
User Interaction -> Needs to be treated different between platforms, screen sizes and input (Tablets, touch screen, Qwerty, etc)
Reliability -> Key to success (off-line, crashes, etc) – must test on target devices
Speed -> Performance make a huge difference
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Technology Delivering complex solutions in the fastest way
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15.000 K 25.000 K 44.200 K 81.000 K
20.000 K 22.000 K 23.000 K 100.000 K
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All platforms provide different features, interfaces and capabilities. The Golden Gekko framework enables us to take all of them to a similar starting point and reuse experience and code across platforms. This way our we optimise efficiency and development time as well as the app’s operating speed and reliability.
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As cross platforms specialists we often integrate with multiple backend servers and data sources where data
can change at any time. For this purpose we have developed GG Server Platform which clearly separates the
client from the backend to manage ever changing environments in the backend without having to make
changes to any of the client sides.
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Commercials Rate card and cost overview
Title
Role Hourly rate
(EUR)
Daily rate
(EUR)
Program Manager Plan and manage projects with multiple work streams
(e.g. LG or ED) 880 110
Project Manager Plan and manage smaller single platform projects 560 70
Technical Project Manager Plan and manage cross-platform projects or projects
involving back-end 760 95
Senior Developer Technical Design, Scope review, Scope sign-off, etc.
Min 10 years experience. 760 95
Developer Lead developer or part of a development team. Min 3
years experience 520 65
Junior Developer Part of a development team. 360 45
Art Director Manage and create graphics including overall concept,
design guidelines, wireframes, mock-ups and review
the work by the Graphic Designers and Junior
Designers
880 110
User Experience Designer Create and give feedback use flows, user interactions
and wireframes for unique apps 720 90
Graphic Designer Create graphics including wireframes, mock-ups and
design guidelines for apps 560 70
Junior Designer Create graphics including mock-ups and edit/manage
graphical assets for projects 400 50
Head of QA Manage the test team and complex test projects
including coordinating creating use cases, device target
lists, etc.
720 90
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Commercials
Title
Role Hourly rate
(EUR)
Daily rate
(EUR)
Test Leader Coordinating creating use cases, test planning and
carries out tests 480 60
Tester Carries out tests in accordance with the use cases,
test plan and device list. 360 45
Test Assistant Carries out tests under the lead of a Tester 280 35
Distribution Planner Plans distribution of apps and banner campaigns 600 75
Distribution Manager Carriest out distribution of apps and banner
campaigns 400 50
Senior Business Developer Create strategies and roadmaps and run workshops
on behalf of clients 960 120
Producer Create strategies and roadmaps and run workshops
on behalf of clients 880 110
Partner Create strategies and roadmaps and run workshops
on behalf of clients 1920 240
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Commercials
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Next steps Partnering for success
Introduction to mobile leads in New York
Identify opportunities with global accounts such as Nissan, McDonalds and Monster
Joint workshop and training sessions
Agreed tasks
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Next steps
Next steps