InsightsThroughBusinessIntelligence.

Data Analytics and the value to the businessThe benefits of Tableau adoption within GenesisCare

InsightsThroughBusinessIntelligence.

GenesisCare: About usGenesisCare is the largest provider of cancer, cardiovascular and sleep services in Australia and the UK, with a recent expansion into Spain. The company employs over 1,900 staff, including 115 doctors, 50 contracted casual doctors and over 600 technical staff and nurses at more than 115 locations.

InsightsThroughBusinessIntelligence.

Operational data with no strategic valueSignificant use of complicated Microsoft Excel Pivot TablesA ‘rear view mirror’ look at our activity by referrerNo clear picture to help the marketing team make decisions

Heart Care Queensland Proof of Concept: Referrer Analytics

The Old Days of Excel

Quality: Deliver high quality patient careAccess: Satisfy unmet needEfficiency: Leverage the benefits of a network

The GenesisCare Strategy

InsightsThroughBusinessIntelligence.

Ability to blend multiple datasets and so filter not only by our internal data (clinic locations) but Medicare areas, and capture details of all potential referrers to understand our market shareA clear understanding of our share of the marketGreater ability to draw focus on the most important data points

Heart Care Queensland Proof of Concept: Referrer AnalyticsAfter Tableau Implementation

InsightsThroughBusinessIntelligence.

Overlapping catchment boundaries mean marketing teams are cannibalizing each others leadsIdentification of ‘opportunity clinics’ with a mix of both referring and non-referring GPsAn improved understanding of catchment demographics incl. average personal income, population density & market penetration

Heart Care Queensland Proof of Concept: Referrer AnalyticsAfter Tableau

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1 month agile sprint working closely with the businessProve the value through Proof of Concept work

Deliverable:One time insight –decisions can be made. No further work neededRealized the value but need ongoing updates

Our Approach to Business IntelligenceData Discovery

2 months waterfall approachData warehouse – Data VaultMaster Data & Data Quality Services

Deliverable:Dashboard(s) updating nightlyClean dataPublished data source for ongoing self service

Industrialization

Concept of ‘GenesisCare Labs’Users can access published data sources in Tableau Server

Options:Users have interactor rights but can’t saveUsers have publisher rightsUsers can request a time limited sandbox with full control

Guided Self Service

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Want to Know More?

Andrew Sawyer – Enterprise Systems Manager