Gentrified Media SolutionsCortez R. Brockington

Integrated Marketing CommunicationClient: Vemma Nutrition

Campaign: Networking Marketing With Health and Wellness

September 14, 2013

Slogan:Understand what you have to get what you want.

Introduction

Vemma Nutrition is a progressive networking company who is on a mission to make a positive difference in the lives of families. Vemma and its network marketing

opportunity provide a formulated and proven business plan that can be easily duplicated. The Vemma business model provides its brand partners with a plan of action that has

been formulated for building a successful network marketing business, which has been proven many times

over, Vemma Nutrition is able sustain high levels of morale and professionalism throughout its organization.

Problem StatementA large number of young adults from a younger generation are

victims of a recessed economy and lagging workforce

The problem is that there aren’t many options for this group of over-educated underemployed students, grads, and professionals. The business climate of Corporate America does not currently propose many models that fit the young market. Instead, this young market has to fit into these business models.

Student loan debt is approaching the 1 trillion dollar mark, placing this category of debt in the number one spot above credit card debt, which was previously the largest debt in the world.

Every conventional business is looking for ways to cut through ad clutter and making room for more effective advertising.

Vemma Nutrition offers a solution, a plan B designed to educate the graduates and professionals on how to reconnect with their dreams and aspiration by helping them to create their own economy.

Organizational BackgroundThe Vemma Company believes to get something different, you have to open your mind and do something different. BK Boreyko, Founder and CEO of Vemma Nutrition, is committed to helping people live the lives that they deserve. BK Boreyko started Vemma Nutrition with this very

mission in mind. Boreyko devotes the Vemma Nutrition advertising budget to the brand partners who vows to crusade the Vemma mission and promoting the Vemma opportunity. BK Boreyko, and sisters Karen and Lauren Boreyko, started the Vemma Company in 2004. Vemma is

a company that was started by three professionals of the network marketing industry. Placing constant emphasis on personal

development and helping people to duplicate success is not uncommon for these founders. Vemma owns a state-of-the-art liquid manufacturing facility that is based in Tempe, Arizona. Vemma’s liquid manufacturing

facility has earned an authoritative reputation in its industry and currently works with numerous nutraceutical and beverage clients providing them with liquid fulfillment solutions as well. The Vemma

founders are devoted to carrying on their parent’s legacy of living in the most philanthropic way.

Communications Analysis

Vemma is widely respected by its target market and brand partners. The Vemma Company has worked really hard to earn a level of respect and pride that people feel whenever the name is mentioned in the MLM community.

These efforts are very effective primarily because the Dottie Boreyko Foundation is an endorser and supporter of Health Corps, which is, a unique research laboratory founded by Oprah’s Dr. Mehmet Oz. whose goal is to research and find the underlying causes of obesity. This single partnership alone has given the Vemma Nutrition Company a newly found respect in the health and wellness community

The current goal of this company is to help people all over the world break free of the employee mindset. The Vemma Nutrition Company is achieving this goal by helping people become healthy while teaching them how to build a business and a residual income which gives them a foundation and starting point to building their lifelong dreams and aspirations.

The more awareness that is created about the Vemma brand and its products means more people can be rescued from a crumbling work force and a recessed economy.

Rescuing people from a recessed economy means helping the target market build a recession proof income. This idea helps the Vemma Nutrition Company move their goal forward tremendously.

Vemma Strengths The Vemma Nutrition Company sells all of its products

directly to its consumers. There are no intermediaries used to sell its product whatsoever. The pricing for the products are very reasonable considering the fact that the Vemma Nutritional

Company offers the world most premium liquid nutrition. Vemma offers its consumers an opportunity to partner with the company and build a business promoting a clinically studied product that has made an impact in the health and wellness market. That is

crucial to the health of all people.

Vemma Weakness

The Multilevel Marketing Binary compensation plans and structures are often classified as pyramid and

Ponzi Schemes. The fact that CEO BK Boreyko decided to use this method of marketing and promotion instead of

classic models raised many flags automatically. The fact is, BK Boreyko genuinely finds peace in helping people get

to the next level in life health-wise as well as financially. Boreyko believed that it would benefit his company and so many people around the world by choosing not to spend millions of dollars per year on marketing and advertising but to invest it into everyday people who could use the

opportunity.

Vemma Opportunity

One stop shopping is a phenomenon that continues to flourish in health and wellness and so many other markets. Vemma’s physician formulated formula, is the most complete liquid nutrition around today. Because

this is a fact, today the Vemma formula is the one stop shop option in the health and wellness segment of

business. The Internet provides for this business an array of options to market this business with a countless number

of resources that can be used to leverage the Vemma business.

Vemma Threats

The Vemma Nutrition Company is a company that widely markets a newly formulated energy drink called “Verve”. The energy drink industry is a multibillion-dollar industry.

However, the competition in this market has well developed relationships with retailers around the globe.

Although Verve is the only healthy liquid energy source on the market, it has its challenges because it has not yet

become a household name like many of its competitors. Until “Verve” and the Vemma opportunity is thoroughly introduced to the world, and people are educated about what is really happening to their bodies, the products of the competitors in retail stores will continue to prevail.

Primary Research The use of social media and blogging provides a simple way to measure

ROI. Being able to actively discuss the Vemma Nutrition products and opportunity is used as an assistant in answering questions that will

identify styles, preferences, and individuality of person to person in this group. Learning how to attract this segment via social media and

traditional advertising will aid in driving traffic, as it is clear that effectively marketing to this group requires an integrated marketing communication

plan that will reach them through the use of social media and mobile marketing, combining content marketing and traditional advertising, with a

definite bias to Content marketing.

The top three determining questions that were researched extensively and answered are, (A) why should network marketing be important to Generation Y? (B) How much growth exists in the multilevel marketing

Industry? Answering these two questions has answered question of what marketing plan will have the largest reach. Which is helps to form an

effective calculation of what the efficacy of the traditional marketing and advertising models in the future of Corporate America.

Identifying the Segment

Physiological Needs-Energy Drink with Nutritional Value-Beneficial to Fitness and Health

Social Needs-A energy beverage that’s fun and trendy-Beverage that stands out in the crowd

Personality Needs

- Adventurous, Ambitious, and Achievers

Gaining the Segments Attention

- Easy to start and build business model- High levels of differentiation in identical

market- Little competition in the particular area of the

market

Target Market

Recent College Grads

At least two years of college.

Business Professionals

African American Male and Female

Ages 17-25

Health and Fitness conscious

Physically active

Buyer Persona #1Danielle, 24, Los Angeles

African-American, Generation YSingle Professional Just moving into her first apartment with her two best friends

Personal income: $35,000

-College Graduate-Loves to have fun-Trendy-Motivated by achievement and self-expression -Success is defined by money-Into stylish products that she can not afford-Job and not a career-Sees shopping as a social activity-Puts a great deal of energy and exercise and -Loves Pop Music-Loves Coca Cola, Red Bull, Athletes and being entertained

Buyer Persona #2

• Jonathan, 24, Atlanta, • African-American, Generation Y• Single professional• Certified Master Personal Trainer at LA Fitness (Part Time)• Personal Income $37,000• Grad Student• Runs 5 miles every morning• Trendsetter• Spends a high amount on fashion, entertainment and

socializing• Fitness and Health Conscious• Loves drinking beer with “Home boys”• Into tattoos and Hip Hop music• Prefers to go to a night club to have drinks and meet women• Loves all kinds of mix drinks that features energy drink

beverages

Opportunity/Product Features One stop shopping is a phenomenon that continues to flourish in

health and wellness and so many other markets. Vemma’s physician formulated formula, is the most complete liquid nutrition around today. Because this is a fact, today the Vemma formula is the one stop shop option in the health and wellness segment of business. The Internet provides for Network Marketing Industry

an array of options to market this business with a countless number of resources such as social networking platforms that

taps into another sector called Social Network Marketing.

Unique Selling PropositionGentrified Media Solutions Presents "Vemma Nutrition's Network Marketing With Health And Wellness Campaign" which features

an opportunity to join one of the only industries that offers an opportunity to start you very first marketing business that requires

little to no start up capital and extremely low overhead costs. Build a multimillion-dollar company marketing a clinically studied

and physician formulated health and wellness products.

Competition

Amway offers a wide variety of products that includes products from the health and wellness market, products

from bath and beauty as well as home cleaning products. Amway has been in business 53 years with Melaleuca

coming in place number two.

Support Statement

To the 54% of college graduates who are unemployed and underemployed, Vemma

Nutrition is a Progressive Network marketing company that offers a solution to all of your

health and financial problems. Start and build a business marketing the world's only healthy

energy drinks and liquid antioxidants.

Tone

Radiant and Rich typeface and color designs formulated to attract peoples attention while relaxing them with cool classy advertisings, presentations, and seminars. A Gracious,

Sophisticated, and simple disposition is what this campaign will be recognized for.

Media Flow Chart

Word of MouthVemma brand partners will promote all Vemma events and seminarsGentrified Media Solutions will hire a guerilla market (street team) to

advertise the Vemma events on the street. Social Media

Gentrified Media solutions will incorporate a social media campaign 5000 that will reach the target market through social platforms like:

Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Google Plus, and Vine

PrintMonthly Newsletter

Digital FlyersPhysical Flyers

Free Information Pamphlets featuring real written testimonials from Vemma Brand Partners and customers

Press ReleaseMailed and digital advice bulletins

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