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Genuine Medica Pvt. Ltd.
February 2012
2
Contents
�Executive Summary
�Factsheet
�Offices & Centres
�Key Products and Services
�Key People
�SWOT Analysis
�Financial Profile
�Industry Analysis
�Competitive Landscape
�Competitive Benchmarking
�Appendix
Genuine Medica Pvt. Ltd.
3
Executive Summary
Company
Description
• Genuine Medica Pvt. Ltd. is headquartered in A
• It supplies B and offers C, D and E to its clients
Key Products and
Services
• It supplies medical equipments under various segments such as V, R, S, G, L, C, etc.
SWOT Analysis
• Strength 1 is one of its major strengths; however weakness 1 is one of the key areas of concern
• The company can reap significant benefits owing to opportunity 1 while threat 1 may have an adverse
affect on the strategic initiatives and growth prospects of the organization
Financial Profile
• Genuine Medica Pvt. Ltd. generated total revenues of INR A mn in the fiscal year (FY) 20-- registering a y-o-y
decrease of x per cent. It earned a net profit of INR B mn in FY 20-- as compared to a net profit of INR C mn
in FY 20--
• The financial profile of the company includes the balance sheet for FY 20--, 20--, 20– and 20--, profit and
loss a/c and the key ratios depicting the key financial figures for FY 20--, 20-- and 20--, giving an insight into
the company's financial performance
Industry Analysis
• Medical Equipments market is estimated at INR S bn in FY 20-- and expected to grow at a CAGR of x per cent to reach INR V bn in FY 20--
• The Medical Equipments market is classified into segments such as R, H, N and M
• Imaging and Diagnostic Device market in India is estimated at INR Q bn in FY 20-- and is expected to grow at a CAGR of z per cent to reach INR T bn in FY 20--
• The major imaging devices are P, Q, R, S, T
Competitive
Landscape
• Competitor 1 is one of the key competitors of the company
4
SAMPLE
FactsheetBasic Information
• Genuine Medica Pvt. Ltd. (Genuine) is headquartered in A. It
supplies B and offers C, D and E to its clients
� --
• The company supplies products under the domains of R, T, Y, E,
B, D, V, M, S, etc.
• It has been sponsoring H, N and X conducted by ‘G
• Genuine is associated with H and certain international
companies such as I, J, K, L, M, N, etc.
• The company has also participated in S, G and T
Brief Description
Industry --
Corporate Address --
Tel No. --
Website --
Year Founded --
Year of Incorporation --
Ownership --
Revenue --
Fiscal Year End --
Auditor --
Key Competitor --
Source:
Brief History
• 19--:
5
SAMPLE
Offices & Centres – India
Note:
Source:
Headquarters
6
Key Products and Services (1/3)
Segment Products
Segment 1
• -- • -- - - -
Segment 2
• -- - - - -
Segment 3
• -- - - - -
Segment 4
• -- • -- - - -
Segment 5
• -- • -- • -- • -- • --
Segment 6
• -- • -- • -- • -- -
Source:
The company generates revenue through its products which include :
SAMPLE
7
SAMPLE
Key PeopleDirector
Mr. B
Director
Age : --
Since: --
Current Position: • --
Professional History: • --
Qualification: • --
Director
Mr. ADirector
Age : --
Since: --
Current Position: • --
Professional History: • --
Qualification: • --
Source:
Shareholders of the Company Ownership Structure
Name No. of Shares
-- --
-- --
-- --
a%
M
Total Paid-up Capital INR H
Number of Shareholders -
Shareholding Pattern
8
SAMPLE
SWOT Analysis (1/2)
Source:
Internal
Factors
• Strength 1
• Strength 2
• Strength 3
• Weakness 1
Strengths Weakness
9
SAMPLE
SWOT Analysis (2/2)
Source:
External
Factors
• Opportunity 1
• Opportunity 2
• Threat 1
• Threat 2
Opportunities Threats
10
SAMPLE Financial Profile
Particulars 2008 2009 2010
Income from
Operations- - -
Other Income - - -
Total Income - - -
Expenditure (below) - - -
Operating expenses - - -
Administrative
Expenses- - -
Total Expenditure - - -
Profit/(Loss) before
Tax- - -
Profit/(Loss) after
Tax- - -
0
10
20
30
40
50
60
70
20--
C
INR mn
20--
G
F
20--
E
D
B
Financial Snapshot Profit & Loss Statement
Note:
Financial Summary
NM
• Analysis Point 1
• Analysis Point 2
• Analysis Point 3
Source:
11
SAMPLE
Ratio AnalysisKey Ratios
Source: Note:
Key Ratio Analysis
Improved Decline
Particulars
y-o-y
change
(2010-09)
2010 2009 2008 2007
Profitability Ratios - - - - -
Operating Margin - - - - -
Net Margin - - - - -
Profit Before Tax Margin - - - - -
Return on Equity - - - - -
Return on Capital Employed - - - - -
Return on Working Capital - - - - -
Return on Assets - - - - -
Return on Fixed Assets - - - - -
Cost Ratios - - - - -
Operating costs (% of Sales) - - - - -
Administration costs (% of Sales) - - - - -
Liquidity Ratios - - - - -
Current Ratio - - - - -
Cash Ratio - - - - -
Leverage Ratios - - - - -
Debt to Equity Ratio - - - - -
Debt to Capital Ratio - - - - -
Efficiency Ratios - - - - -
Fixed Asset Turnover - - - - -
Asset Turnover - - - - -
Current Asset Turnover - - - - -
Working Capital Turnover - - - - -
Capital Employed Turnover - - - - -
• Analysis Point 1
• Analysis Point 2
• Analysis Point 3
• Analysis Point 4
• Analysis Point 5
• Analysis Point 6
• Analysis Point 7
12
SAMPLE
Annual Financial Ratios
0.0
0.5
1.0
1.5
2.0
2.5
3.0
2008 2009 2010
0
10
20
30
40
50
2008 2009 2010
Profitability Ratios
0
2
4
6
8
10
12
14
2008 2009 2010
0
5
10
15
20
25
30
35
2008 2009 2010
Source:
13
SAMPLE
Industry AnalysisMedical Equipment Industry – Overview
• The Medical Equipment market is estimated at INR A bn in FY
20-- and expected to grow at a CAGR of x per cent to reach INR B
bn by FY 20--
• This market can be classified into segments such as C, D, E and F
• Indian medical equipment market imports y per cent of its
medical equipments from countries such as M, N, O, P
• Major trends observed in the medical equipment market are:
� Trend 1
� Trend 2
� Trend 3
� Trend 4
� Trend 5
• Some of the key drivers of the medical equipment market are:
� Driver 1
� Driver 2
� Driver 3
� Driver 4
� Driver 5
• Some of the Government initiatives towards the Medical
equipment market were:
� Point 1
� Point 2
0
20
40
60
80
100
INR bn
x%
20--e
G
20--e
F
20--e
E
20--e
D
20--e
C
20--
B
20--
A
Market Size & Growth (20-- -20--e)
Market Segmentation (FY 20--)
a%
d%
c%b% P
O
N
M
Source:
14
SAMPLE
Industry AnalysisImaging and Diagnostic Device Market – Overview Market Size & Growth (20-- -20--e)
Source:
• The Imaging and Diagnostic device market in India is estimated
at INR P bn in FY 20-- and is expected to grow at a CAGR of y per
cent to reach INR Q bn by FY 20--
• Major segments of Imaging devices include:
� Segment 1
� Segment 2
� Segment 3
� Segment 4
� Segment 5
• Some of the trends observed in the Imaging Devices market are:
� Trend 1
� Trend 2
� Trend 3
� Trend 4
49%12%
0
20
40
60
20--e
Y
20--e
Xp%
20--e
U
20--
T
20--
S
INR bn
20--e
V
20--e
W
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
EF
Segment 1
D
INR mn
G
Segment 5
ML
Segment 4
KJ
Segment 3
I
H
Segment 2
Z
Y
Import-Export - Major Imaging Devices (20--)
15
SAMPLE
Competitive Landscape (1/2)
Company Name Description
Company 1 • --
• --
• --
Source:
16
Competitive Landscape (2/2)Competitive Scenario
Company Name Company A Company B
Financial Information (INR mn – FY 2010)
Total Revenue -- --
Net Profit/(loss) -- --
Major Market Segmentation (Medical Equipments)
Medical Equipments:
Ultrasound Imaging
Medical X – Ray
Machines
MRI
CT Scanners
Ventilators
Doppler
Patient Monitoring
� Offered � Not OfferedH: High; L: Low; M: Medium
�
�
�
�
�
�
�
�
�
�
� �
�
�
Source: SAMPLE
17
SAMPLE
Competitive Benchmarking (1/2)
0.0
0.5
1.0
1.5
2.0
%
Q
B
P
A
M
0
5
10
15
20
25D
%
P
C
Q
N
• Analysis Point 3
• Analysis Point 4
• Analysis Point 1
• Analysis Point 2
Key Financial Ratios – FY 2010 (1/2)
Source:
18
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