where marketing meets technology & analytics

We are a full service digital marketing agency

We rely on technology & analytics to deliver superior marketing results

DIFFERENTIATORS

1. Superior consumer understanding & processesOur approach is strategic, not tactical. Shoot for business results, not “likes”

InputsBrand goals

Consumer understandingSegmentation

Current perceptionCompetition

ProcessDefine digital platforms

Social ‘conversation calendar’Success metricsDecision points

OutputRight TG

Engagement, leads, salesDesired perception

AdvocacyCompetitive edge

DIFFERENTIATORS

2. Technology at each step for superior, measurable resultsUsing our technologies can significantly add to digital ROI

Targeted reachSocial

effectivenessUnderstanding

advocatesDoes our content

strategy work?Online

reputationCustomer advocacy

SegmentPro*Our proprietary tool which allows us to micro-target, therefore a more relevant community, hence better ROI

Keyword research For better set of search keywords

ReadypulseOur exclusive partner tool which allows us to measure effectiveness of our campaigns.

Measures overall performance vs. competition and vs. our own performance month-on-month

ReadypulseOur exclusive partner tool which allows us to understand who our brand advocates are (and that of competition)

FollowerwonkHelps understand influencers on twitter

ReadypulseOur exclusive partner tool which allows us to understand whether our ‘conversation calendar’ works and if yes, which part? This helps optimize the calendar periodically

SEOMOZHelps define and optimize our content led SEO strategy

ReputePro*Our proprietary tool which scans all social, complaint forums, blogs to understand the buzz around our brand and automatically categorize these based on sentiment

AdvocatePro**Our proprietary tool which amplifies positive experiences of our consumers online as well as offline

We provide a comprehensive solution including hardware to enable this online-offline connect

*Tools developed in-house**Tool under development

DIFFERENTIATORS

3. End-to-end service providerNo need for brand teams to work with multiple agencies. Our team specializes in every aspect of digital: search, social, content, design, web-technology, apps, CRM, database marketing, listening, reputation management, analytics

Social media

• Facebook

• Twitter

• Pinterest

• Youtube

PPC

• Ad-words –text, display

• Facebook ad

Reputation

• Social listening

• ORM

Mobile

• Apps

• Mobile ads

Content

• Emailers

• Blogs & Wordpress installations

• Animations

• Infographic

TECHNOLOGY LEVERAGE

• ReputeProTM – a much needed product to characterize the buzz about a brand– tells the good, the bad & the ugly being said

about a brand..

• An AI based tool which– Automatically collates comments, tweets,

messages about a brand from facebook, twitter, complaint & review boards

– Sorts these into positive, negative & neutral– Provides visual representation of the data

providing insights on what were the positives, negatives and their root cause

– Comparison with competitors or peer set possible

• GenY Medium has begun providing response services and weekly dashboards around ReputeProTM

TECHNOLOGY LEVERAGE

• SegmentProTM – a micro-targeting tool– Helps you micro-target a particular consumer segment group

• Significantly better ROI– Combines graph search & facebook’s ad-interface

– Helps in case the brand needs to target an extremely niche segments

– An improvement over banner-ads or text ads on google ad-network

– Nobody in India doing this!

• GenY Medium has run several campaigns showing a significantly improved ROI with SegmentProTM

TECHNOLOGY LEVERAGE

• AdvocateProTM – a tool to enable advocacy– Real testimonials from real

people

– Incentivize users to provide feedback

– Enables neutralizing the complaints about the brand by amplifying the positives

– Improves conversion & credibility of the brand

TEAM

GenY Medium is now a team of 35Comprising individuals from IITs, ISB, IIITs, NIFT and senior team members with 7-10 years of experience

Yashwant KumarCEO, Co-founder

• P&G Marketing• B.Tech., IIT

Yash KumarHead – Operations

• Teach for India; Bayer• B.Tech., IIT; MBA ISB

Ankur JainHead – Engineering

• Tech-entrepreneur• Alcatel-Lucent• B.Tech., IIT

RENOWNED INDUSTRIALISTS HAVE BACKED US

Dr. BVR Mohan Reddy,Chairman, CyientVice Chairman, NASSCOM

Mr. MM Murugappan,Vice Chairman, Murugappa Group

Mr. Srinath Devireddy,President, Adroitent Inc.

A GOOD CLIENTELE

Healthcare

• CignaTTK – A health insurance JV between Cigna & TTK Group

• Health Care at Home – A Dabur enterprise

• Comprehensive Prosthetics & Orthotics –A chain of P&O clinics in US & India

• Berkeley HealthEDU – A training institute for healthcare professionals

• Sandor Medicaids – Pharma, medical devices distribution

• Max Bupa – One of the largest health insurer in India

A GOOD CLIENTELE

Education

• NIIT – India’s largest IT training Co

• IFBI – India’s largest BFSI training Co

• NIIT University – Emerging University with B.Tech, M.Tech, MBA courses

• Ufaber – e-learning startup

• Orion Edutech – One of India’s largest BPO training Co

• First Innings – Pre-school started by VVS Laxman

• Coach Factory – IT certification training for overseas students

A GOOD CLIENTELE

Consumer & Entertainment• Indiatimes Shopping – One of India’s

largest e-commerce co• Creyate – Custom apparel e-commerce

from the house of Arvind• Sobha Developers – Real estate player • Goli Vada Pav – Chain of over 200 vada

pav centers• Mybustickets.in – Bus ticketing,

incubated at Microsoft Accelerator• Celebrity Cricket League – A major

celebrity cricketing event• SIIMA – South Indian International Movie

Awards, equivalent of Filmfare

WE HAVE ALSO SERVICED…

PRESS-COVERAGE