www.mccrindle.com.au • www.generationz.com.au *Future forecasts, ^OECD Life expectancy at birthSource: ABS, McCrindle | © McCrindle 2014
Uni degrees
1 in 4
1 in 3
1 in 2*
health% likely to be obese/overweight when allGen Z have reachedadulthood (2027)*
top sports
Soccer 17% AFL 15%
Basketball 10% Netball 21%Dance 15% Swimming 9%
M F
Favourite takeaway food
Pizza / Pasta Chips / fries Hamburgers
1 2 3
21%
16%
10%
1 2 3 1 2 3
96%
of G
en Z households have internet
MOBILITY
IN A LIFETIME*JOBS Careers Homes17 5 15
12345
CharlotteOliviaAvaEmilyMia
OliverWilliam
JackNoah
Jackson
TOP NAMES
OECD
CHILDHOOD TEENAGER ADULTHOOD
CHILDHOOD TEENAGER ADULTHOODTWEEN YOUNG ADULT KIPPERS CAREER-CHANGER DOWNAGER
20th CENTURY
TODAY
REDEFINED LIFESTAGES
WORKFORCE of 2025BB 13% X 29% Y 31% Z 27%
slanguage
Cray cray
Defs
FOMO
YOLO
Global generation2,000,000,000 2 BILLION GEN Zs
COUNTRIES WITH LARGEST NUMBER
1 2 3
EFFECTIVE ENGAGEMENTVisualTry & seeFacilitatorFlexibilityCollaboratingLearner centricOpen book world
VerbalSit & listen
TeacherJob security
CommandingCurriculum centredClosed book exams
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Google.com domainregistered
Portable MP3 players
USB flash drives
Nokia 3310
Wikipedia
MySpace
YouTubeFacebook opens
to the public
TwitterDropbox
iPhoneWhatsapp
iPadInstagram
Facebook: 1 billion active users
Google glass
1,000,000,000
Keep Calm& Carry On
DoubleRainbow Planking Gangnam
StyleHarlemShake
Tweet App Cloud Hashtag Selfie
Meme of the yearWord of the year
DIGITAL INTEGRATORS • THE ZEDS • DOT COM KID
S
GENE
RATION CONNECTED • iGEN • SCREENAGERSz
GEN
ZED
EST. 1995 αGEN
ALPHA
EST. 2010
GLOBAL GE N • m u lti- modals
UPAGERS • Generation glass
Gen Alphas bornglobally each week2,500,000
α
Total FertilityRate: 1.7
Age of firstmarriage: 29.7
Age of firstbirth: 27.7
GEN YPARENTS
Life expectancy:^M 77.3 F 82.8
Gen Alpha & Gen Z: What they like, what they buy & why
SOCIAL RESEARCHERNEXT GEN EXPERTResearch Director at McCrindle