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BAM! Social Business leverages location-based social media monitoring to drive customer satisfactionand safety. The Geofeedia platform serves multiple purposes for a digital marketing agency.
Geofeedia
TODAY’S CHALLENGE:As the use of social media, smartphones and location
services continues to grow globally, consumers have turned
to sites such as Twitter, Instagram and Facebook to share
their opinions and communicate with the companies they
follow. From reviewing products to complaining about their
customer service experiences, consumers have found a
way to communicate with brands on a whole new level. It is
critical that these companies have the ability to search social
media posts and engage with customers at exactly the right
moment.
THE GEOFEEDIA SOLUTION:Geofeedia is a patented, cloud-based platform, which
provides the ability to search, monitor and analyze real-
time social media posts from any geographic location
globally, regardless of keyword usage. Phil Cobucci, Owner
and Chief Strategist at BAM!, a social business firm located
in Nashville, Tennessee, first discovered Geofeedia while
watching news coverage of the Asiana Airlines Flight 214
crash in the summer of 2013. During its newscast, CNN
reported on the importance of Geofeedia in retrieving
social media intelligence from the scene at San Francisco
International Airport. Cobucci immediately understood
how his clients could use this tool to quickly engage with
customers to address any issues in real time. Now BAM!
uses Geofeedia to monitor social conversations from within
a number of properties owned by a leader in the retail real
estate market.
“I believe in the software and I love it. I can’t imagine
not using it for what we do.”
- Phil Cobucci, Owner & Chief Strategist - BAM!
BAM! also uses Geofeedia to monitor social content coming
from competitors’ locations, predominately nearby shopping
centers. By monitoring these competitive locations, BAM! is
able to gain valuable intel on current promotions, customer
satisfaction, events and more.
While their main objective is supporting clients’ social media
strategies, Geofeedia has proven valuable in identifying
possible security issues within shopping centers as well by
uncovering threatening or unusual social media posts. Given
the variety of uses for the platform, Cobucci believes it’s
only a matter of time before his team is using Geofeedia to
help other clients achieve their unique goals.
Geofeedia Case Study: BAM! Social Business
CASE STUDY
If a consumer complains via social media about a recent
purchase at the client’s shopping center, the BAM! team
can directly respond to the customer and address the issue
within moments of the post. Due to Geofeedia’s hyper-
local search capabilities, the BAM! team can even monitor
specific stores to see how consumers are reacting to certain
promotions or special events.
BAM! Social Business
PROVIDING MANY BENEFITS: Geofeedia’s platform enables BAM! to quickly identify
consumer engagement opportunities and to gather
feedback about everything from store merchandise to the
overall shopping experience. This information benefits both
retailers and customers.
Hyper-local search means BAM! can draw a virtual lens around theexact boundaries of their clients’ properties.
About Geofeedia
Geofeedia provides social media search and discovery by location. Our patented technology searches Twitter, Facebook, Instagram, YouTube, Flickr, Picasa, and Viddy data by location to provide users with real-time insights from anywhere in the world.
To sign up for a free demo, visit:geofeedia.com/demo
Geofeedia Case Study: BAM! Social Business
About BAM! Social Business
Born in the digital age, BAM! has reinvented the digital marketing strategy for businesses across many industries. BAM! specializes in digital marketing but also has a deep love for revolutionizing the way that businesses think about traditional marketing initiatives.
To learn more, visit:bamsocialbusiness.com
To receive a quick demonstration and discuss how Geofeedia can help you achieve your goals, please contact us at:
[email protected] @geofeedia geofeedia.com/demo
Geofeedia
CASE STUDYBAM! Social Business