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Geofence Triggered Mobile Display Advertising

Date post: 20-Feb-2017
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Page 1: Geofence Triggered Mobile Display Advertising
Page 2: Geofence Triggered Mobile Display Advertising

What is it?!Location based mobile advertising using geofencing technology and mobile banner advertising media buying and creative placement. Thumbvista has partnered with a European & global mobile buying platform. !Developed by retailers and highly specialized programmers, the platform leverages the GPS capabilities of today´s smartphones and tablets enabling access to millions of local users around the world. !!

Page 3: Geofence Triggered Mobile Display Advertising

How It Works!Step 1. Create a message. (Who are you trying to reach and what are you trying to tell them with as much relevance as possible.)!Step 2. Target your audience. Pick a place down to 100 meters or larger and audience segment with particular demographics or interest.!Step 3. Supply date & time that makes most sense for what you are trying to accomplish with your mobile advertising strategy.!

Page 4: Geofence Triggered Mobile Display Advertising

Performance-driven campaigns!

Algorithms have been designed to prioritize high-performing campaigns. As a result campaigns that drive the best response rates have higher chances of being visualized by local audiences on their smartphones and tablets. !

There are currently five optional performance events that allow local advertisers to measure the most important key-performance-indicator (KPI) for each campaign.!

Show @!$7 CPM!

OPTIONAL- EVENTS PERFORMANCE!

You decide how much you are willing to pay!for Optional-Pay-For-Performance events!

Register! Map ! Call! Web! Offers!

*Some Customization Available !

Page 5: Geofence Triggered Mobile Display Advertising

The system has divided the entire world in 90m2 / 970 Sq Ft so that we can bid for their ads to appear anywhere anytime.!

Geo-Targeted Mobile Advertising Platform !!

Page 6: Geofence Triggered Mobile Display Advertising

Reporting!The platform is able to provide near real-time reporting on the metrics that matter most !

Local ads shown!

Map/web clicks!

Calls!

Registrations!

Offers!

Shows!

IClickss!

Calls!

Registers!

Offers!

Real Time Tracking of KPIs!Street-level monitoring of impressions!

and performance events!

Page 7: Geofence Triggered Mobile Display Advertising

Dynamic Creatives!D

ynam

ic!

1.Campaign!

2.Information!

3. Map!

4.Events!

Ads and landing pages that adapt intelligently to the users context and the “just-in-time”needs. !

Page 8: Geofence Triggered Mobile Display Advertising

LOCATION  BASED  MESSAGING  

 For  more  informa+on  

[email protected]    1-­‐855-­‐554-­‐4900  

 


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