Geoff Livingston’s Top Five #NPTech Fundraising Mechanisms

presented to NCRC on March 11, 2010

Social Media Ecosystem

Blog PlatformThe “Hive”

Relationships

•COPDers•Undiagnosed•Caregivers•Family and Friends

Programs and Initiatives

2009 Top Online Fundraising Stats from Blackbaud

• Online revenue grew by 46% in 2009• Online giving in December 2009 grew 32%• Nonprofits that raised more than $1 million

online in 2009 had a 35% year-over-year increase in revenue

• The average online gift in 2009 was $144.72• 77% of the organizations in the sample

analysis received a $1k or greater donation

#1) My Top Fundrai$ing Opp:Integrating Social Media

Into The Larger Mix

Back in the Day…

Single Track Mentality Doesn’t Match the Way People Use Media

Integration Requires Multitrack, Multitouch

Even Harder, the ROI Nightmare!

Call to Action!

#2) The Birthday Program

#3) Texting: Great for Flash Floods

#4) Special Fundraising Events Integrated w/Social

#5) Contests Are Hot… For Now

Metrics Matter

• Can you increase your response rates by 20%? • Or your average gift by $15? • Or convert twice as many web site visitors to

subscriber?

Analyze your data what’s working and maximize! - Sarah DiJulio, @dijulio

THE END Thank you for your time!