Geojit Bnp Paribas Report of Saurabh Prithwani

7/26/2019 Geojit Bnp Paribas Report of Saurabh Prithwani

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A Report on Buying Behavior of Customer toward Equity Investmentwith Special References to Geoit B!" "ari#as $inancial Services %td&'

Summer Internship Report

Submitted In Partial Fulfillment of the Requirements

For The Award of the Degree Of

(AS)ER*$ B+SI!ESS A,(I!IS)RA)I*! -(BA.

Su#mitted #y

Saurabh Prithwani

Enrollment No. !!"#

(BA /ndSemester

Guided #y$iss. $anisha Sharma

Assistant %rofessor

Su#mitted to0

SC1**% *$ (A!AGE(E!) 2 RESEARC1

I)( +!I3ERSI)45 RAI"+R -C11A))ISGAR1. I!,IA

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,eclaration #y the Candidate

This is to de&lare that this re%ort has been written b' me. No %art of the re%ort is %lagiari(ed

from other sour&es. All information in&luded from other sour&es has been dul'

a&)nowledged. I a*er that if an' %art of the re%ort is found to be %lagiari(ed+ I shall ta)e full

res%onsibilit' for it.

!ame of the Candidate0 Saurabh Prithwani

Signature of the Candidate0

Enroll !um#er0 C6678

,ate0

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Certificate #y the *rgani9ation

Attach original certificate issued #y organisation

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Certificate #y Institute

This is to &ertif' that this %ro,e&t re%ort entitled A Report on Buying Behavior of

Customer toward Equity Investment with Special References to Geoit B!" "ari#as

$inancial Services %td&' For Geoit B!" "ari#as' is a bonafied wor) &arried out b'

Saura#h "rithwani'of $-A of S&hool of $anagement Resear&h for fulfillment of

$-A degree &ourse of IT$ /ni*ersit' Rai%ur.

(iss& (anisha Sharma ,r& (oni:a Sethi

Assistant "rofessor "rofessor and 1ead5 S(R

,ate0 ,ate0

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Certificate #y E;aminer

This is to &ertif' that the %ro,e&t entitled 0A Report on Buying Behavior of Customer

toward Equity Investment with Special References to Geoit B!" "ari#as $inancial

Services %td&1 submitted b' 0Saurabh Prithwani1 Roll No.23333.. Enrollment No.2

!!"# has been e4amined b' the undersigned as a %art of the e4amination for the award of

-a&helor of -usiness Administration degree of IT$ /ni*ersit'+ Rai%ur 5.6.7.

!ame of the E;aminer0

Signature of the E;aminer,esignation0

,ate0

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Ac:nowledgement

An underta)ing of wor) life 8 this is ne*er an out&ome of a single %erson9 rather it bears the im%rints of a

number of %eo%le who dire&tl' or indire&tl' hel%ed me in &om%leting the %resent stud'. I would be failing in

m' duties if I don:t sa' a word of than)s to all those who made m' training %eriod edu&ati*e and %leasurable

one.

I am than)ful to GE*A"+R -Branch 1ead5 ,eccan

"une .for his guidan&e+ en&ouragement and tutelage during the &ourse of the internshi% des%ite his

e4tremel' bus' s&hedule. $' *er' s%e&ial than)s to him for gi*ing me the o%%ortunit' to do this %ro,e&t and

for his su%%ort throughout as a mentor.

I must also than) m' fa&ult' guide (iss& (anisha Sharma -Assistant "rofessor5 I)(=S(R.for her

&ontinuous su%%ort+ mellow &riti&ism and able dire&tional guidan&e and suggestions during the %ro,e&t andfor the &om%letion of m' summer internshi% and %re%aration of the re%ort.

I would also li)e to than) all the res%ondents for gi*ing their %re&ious time and rele*ant information and

e4%erien&e+ I required+ without whi&h the Pro,e&t would ha*e been in&om%lete.

Finall' I would li)e to than) all le&turers+ friends and m' famil' for their )ind su%%ort and to all who ha*e

dire&tl' or indire&tl' hel%ed me in %re%aring this %ro,e&t re%ort.

And at last I &on*e' m' than)s to (y Beloved "arents5 who )e%t m' moti*ation and (est for )nowledge

alwa's high through the tides of time and (y $acultywho hel%ed me dire&tl' or indire&tl' in bringing this%ro,e&t su&&essfull'.

!ame of the Candidate0 Saurabh Prithwani

Signature of the Candidate0

Enroll !um#er0 C6678

,ate0

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A#stract

In this modern era+ mone' %la's an im%ortant role in one;s life. In order to o*er&ome the

%roblems in future the' ha*e to in*est their mone'. In*estment is the &ommitment of funds

whi&h ha*e been sa*ed from &urrent &onsum%tion with the ho%e that some benefits will be

re&ei*ed in future. Thus+ it is a reward for waiting for mone'. Sa*ings of the %eo%le are

in*ested in assets de%ending on their ris) and return demands+ Safet' of mone'+


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)a#le of Content

C1A")ER !*& )I)%E "AGE !*&

I

Introduction?.? Introdu&tion

?.> Need And Im%ortan&e of Stud'

IICompany "rofile

IIIReview *f %iterature

I3

Research (ethodology.? Introdu&tion

.> Resear&h design

.B Ob,e&ti*es Of Stud'

. C'%othesis of stud'

." Sam%le and data &olle&tion

.# Stati&all' treatment of data

3

,ata Analysis And Interpretations

".? Introdu&tion

".> Anal'sis of data

".B Inter%retation of data

3I $indings of the Study

3II Conclusion

3III Suggestions 2 Recommendations

I? References @ Bi#liography

APPENDIES

8 @uestionnaire

8 Inter*iew S&hedules

8 Raw data if an'

8 ee)l' Progress Re%ort 5PR7

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CHAPTER-1

INTRODUCTION

S)*C> (AR>E)

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A stoc: mar:et is the aggregation of bu'ers and sellers 5a loose networ) of e&onomi& transa&tions+ not a

%h'si&al fa&ilit' or dis&rete entit'7 ofsto&)s5also &alled shares79 these ma' in&lude se&uritieslisted on

asto&) e4&hangeas well as those onl' traded %ri*atel'+the sto&) mar)et is one of the most *ital &om%onents

of a free8mar)et e&onom'+ as it %ro*ides &om%anies with a&&ess to &a%ital in e4&hange for gi*ing in*estors a

sli&e of ownershi% in the &om%an'. The sto&) mar)et ma)es it %ossible to grow small initial sums of mone'

into large ones+ and to be&ome wealth' without ta)ing the ris) of starting a business or ma)ing the sa&rifi&es

that often a&&om%an' a high8%a'ing &areer.

S)*C> (AR>E) I! I!,IA

The Securities and E;change Board of India5SEBI7 is the regulatorfor the se&uritiesmar)et in India. It

was established in the 'ear ? and gi*en statutor' %owers on ?> A%ril ?> through the SE-I A&t.

Initiall' SE-I was a non statutor' bod' without an' statutor' %ower. Cowe*er in ?"+ the SE-I was gi*en

additional statutor' %ower b' the 6o*ernment of India through an amendment to the Se&urities andE4&hange -oard of India A&t+ ?>.In A%ril ? the SE-I was &onstituted as the regulator of &a%ital

mar)ets in India under a resolution of the 6o*ernment of India.

1IS)*R40=

Sto&) e4&hanges are the %erfe&t t'%e of mar)et for se&urities whether of go*ernment and semi8go*t bodies

or other %ubli& bodies as also for shares and debentures issued b' the ,oint8sto&) &om%aniesIt was in ?G"

that the Indian Share $ar)et first started fun&tioning.

The first share trading asso&iation in India was )nown as the Nati*e Share and Sto&) -ro)er:s Asso&iation+

onl' to be&ome the -omba' Sto&) E4&hange 5-SE7 later on+This trading asso&iation started off its

o%erations with around B? members.

(AI! C*("*!E!) *$ I!,IA! S)*C> (AR>E)

Bom#ay Stoc: E;change

-omba' Sto&) E4&hange 5-SE7 -omba' Sto&) E4&hange is )nown to be the oldest sto&) e4&hange in the

entire Asian region. It started fun&tioning in ?G" with the name :The Nati*e Share and Sto&) -ro)er:s

Asso&iation:. /nder the Se&urities ontra&ts 5Regulation7 A&t+ ?"#+ the asso&iation got its re&ognition as a

sto&) e4&hange in ?"#. hen it started+ it was ,ust an asso&iation of %ersons but with the re&ognition it got

transferred to a &or%orate and demutualised entit'.-SE %ro*ides an effi&ient and trans%arent mar)et for

trading in equit'+ debt instruments+ deri*ati*es+ mutual funds. It also has a %latform for trading in equities of

small8and8medium enter%rises 5S$E7.

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https://en.wikipedia.org/wiki/Stockhttps://en.wikipedia.org/wiki/Stockhttps://en.wikipedia.org/wiki/Security_(finance)https://en.wikipedia.org/wiki/Security_(finance)https://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/wiki/Regulatory_agencyhttps://en.wikipedia.org/wiki/Securitieshttps://en.wikipedia.org/wiki/Securities_and_Exchange_Board_of_India_Act,_1992https://en.wikipedia.org/wiki/Securities_and_Exchange_Board_of_India_Act,_1992https://en.wikipedia.org/wiki/Security_(finance)https://en.wikipedia.org/wiki/Stock_exchangehttps://en.wikipedia.org/wiki/Regulatory_agencyhttps://en.wikipedia.org/wiki/Securitieshttps://en.wikipedia.org/wiki/Securities_and_Exchange_Board_of_India_Act,_1992https://en.wikipedia.org/wiki/Securities_and_Exchange_Board_of_India_Act,_1992https://en.wikipedia.org/wiki/Stock


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$ore than 7766 companiesare listed on -SE ma)ing it world:s No. ? e4&hange in terms of listed members.

-SE also8&alled as BSE 6or sim%l' the SE!SE?5 #ecause BSE acts as an indicator of )op 6

companies in stoc: mar:et5The B! &om%anies whi&h are some of the largest and most a&ti*el' traded

sto&)s+ are re%resentati*e of *arious industrial se&torsof the Indian e&onom'.

!ational Stoc: E;change -!SE.

National Sto&) E4&hange 5NSE7 is &onsidered to be the leader in the sto&) e4&hange s&enario in terms of

the total *olume traded. The mar)et &a%itali(ation the National Sto&) E4&hange tou&hed about H>?.B?

billion at the end of $a' >!!. The National Sto&) E4&hange re&ei*ed the re&ognition of a sto&) e4&hange

in =ul' ?B under Se&urities ontra&ts 5Regulation7 A&t+ ?"#. The leading inde;of NSE is )nown as

!ifty 76or ,ust Nift'. It &om%rises of "! di*ersified ben&hmar) Indian &om%an' s&ri%s and is &onstru&ted

on the basis of weighted a*erage mar)et &a%itali(ation method.

Role of Stoc: mar:et in India

Raising capital for #usinesses

E4&hanges hel% &om%anies to &a%itali(e b' selling shares to the in*esting %ubli&+ su&h raising of &a%ital

hel%s in &a%ital formation.

(o#ili9ing savings for investmenthen %eo%le draw their sa*ings and in*est in shares+ it leads to a

more rational allo&ation of resour&es be&ause funds+ whi&h &ould ha*e been &onsumed+ or )e%t in idle

de%osits with ban)s+ are mobili(ed and redire&ted to %romote business a&ti*it'

"rofit sharingThe' hel% both &asual and %rofessional sto&) in*estors+ to get their share in the wealth of %rofitable

businesses.

Corporate governance

Sto&) e4&hanges im%ose stringent rules to get listed in them. So listed %ubli& &om%anies ha*e better

management re&ords than %ri*atel' held &om%anies.

Creating investment opportunities for small investors

As o%%osed to other businesses that require huge &a%ital outla'+ in*esting in shares is o%en to both the large

and small sto&) in*estors be&ause a %erson bu's the number of shares the' &an afford. Therefore the Sto&)

E4&hange %ro*ides the o%%ortunit' for small in*estors to own shares of the same &om%anies as large

in*estors.

Government capital raising for development proects

The' hel% go*ernment to rise fund for de*elo%mental a&ti*ities through the issue of bonds. An in*estor who

bu's them will be lending mone' to the go*ernment+ whi&h is more se&ure+ and sometimes en,o's ta4

benefits also.

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https://en.wikipedia.org/wiki/Industryhttps://en.wikipedia.org/wiki/Industry


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Redistri#ution of wealth

Sto&)s e4&hanges do not e4ist to redistribute wealth. Cowe*er+ both &asual and %rofessional sto&) in*estors+

through di*idends and sto&) %ri&e in&reases that ma' result in &a%ital gains+ will share in the wealth of

%rofitable businesses.

Barometer of the economy

The' maintain the sto&) inde4es whi&h are the indi&ators of the general trend in the e&onom'.An e&onomi&

re&ession+ de%ression+ or finan&ial &risis &ould e*entuall' lead to a sto&) mar)et &rash. Therefore the

mo*ement of share %ri&es and in general of the sto&) inde4es &an be an indi&ator of the general trend in the

e&onom'.

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3arious securities traded in stoc: mar:et

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E+I)4 S1ARES

Shares re%resent ownershi% rights of their holders. Shareholders are owners of the &om%an' .in*estments in

equit' should onl' be done for the long term 5an'thing more than " 'ears7 to earn de&ent returns. Ris) of

in*esting in equities is high and so the returns are also high. ou &ould dabble in the sto&) mar)et broadl'

in three wa's.

Dire&tl' b' bu'ing and selling shares on the sto&) e4&hanges -SEJNSE

Ta)e the %lunge *ia the $utual Fund route K wherein the o%tions a*ailable are 2 equit' di*ersified+ balan&ed+

ta4 sa*ing E


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E+I)4 S1ARES A!, A!A%4SIS *$ I)S RIS> A!, RE)+R!

E+I)4 S1ARES

Sharesre%resent ownershi% rights of their holders. Shareholders are owners of the &om%an'. Shares &an of two t'%es2

Equit' Shares

Preferen&e Shares

Equity sharesgi*e their holders the %ower to share the earningsJ%rofits in the &om%an' as well as a *ote in

the A6$s of the &om%an'. Su&h a shareholder has to share the %rofits and also bear the losses in&urred b'

the &om%an'.

"reference shares earn their holders onl' di*idends+ whi&h are fi4ed+ gi*ing no *oting rights. Equit'

shareholders are regarded as the real owners of the &om%an'. hen the shares are offered for sale dire&tl' b'

the &om%an' for the first time+ the' are offered in the %rimar' mar)et+ whereas the trading of shares ta)es

%la&e in the se&ondar' mar)et.

RIS> I! E+I)4 S1ARES

Equity ris:is the finan&ial ris) in*ol*ed in holding equit'in a %arti&ular in*estment. Equit' ris) often

refers to equit' in &om%anies through the %ur&hase of sto&)s+ and does not &ommonl' refer to the ris) in

%a'ing into real estate or building equit' in %ro%erties.

,ifferent Ris: involved in equity

Systematic Ris:8 S'stemati& ris) influen&es a large number of assets. A signifi&ant %oliti&al e*ent+ for

e4am%le+ &ould affe&t se*eral of the assets in 'our %ortfolio. It is *irtuall' im%ossible to %rote&t 'ourself

against this t'%e of ris).

+nsystematic Ris:8 /ns'stemati& ris) is sometimes referred to as s%e&ifi& ris). This )ind of ris) affe&ts a

*er' small number of assets. An e4am%le is news that affe&ts a s%e&ifi& sto&) su&h as a sudden stri)e b'

em%lo'ees. Di*ersifi&ation is the onl' wa' to %rote&t 'ourself from uns'stemati& ris).

Credit or ,efault Ris:8redit ris)is the ris) that a &om%an' or indi*idual will be unable to %a' the

&ontra&tual interest or %rin&i%al on its debt obligations. This t'%e of ris) is of %arti&ular &on&ern to in*estors

who hold bonds in their %ortfolios. 6o*ernment bonds+es%e&iall' those issued b' the federal go*ernment+

ha*e the least amount of default ris) and the lowest returns+ while &or%orate bondstend to ha*e the highest

amount of default ris) but also higher interest rates.

Country Ris:8 ountr' ris)refers to the ris) that a &ountr' won:t be able to honor its finan&ial

&ommitments. hen a &ountr' defaultson its obligations+ this &an harm the %erforman&e of all other

finan&ial instruments in that &ountr' as well as other &ountries it has relations with. ountr' ris) a%%lies to

sto&)s+ bonds+ mutual funds+ o%tions and futures that are issued within a %arti&ular &ountr'. This t'%e of ris)

is most often seen in emerging mar)etsor &ountries that ha*e a se*ere defi&it.

$oreign=E;change Ris:8 hen in*esting in foreign &ountries 'ou must &onsider the fa&t that &urren&'

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https://en.wikipedia.org/wiki/Equity_(finance)https://en.wikipedia.org/wiki/Equity_(finance)http://www.investopedia.com/terms/s/systematicrisk.asphttp://www.investopedia.com/terms/u/unsystematicrisk.asphttp://www.investopedia.com/terms/d/diversification.asphttp://www.investopedia.com/terms/c/creditrisk.asphttp://www.investopedia.com/terms/g/governmentsecurity.asphttp://www.investopedia.com/terms/c/corporatebond.asphttp://www.investopedia.com/terms/c/countryrisk.asphttp://www.investopedia.com/terms/d/default2.asphttp://www.investopedia.com/terms/e/emergingmarketeconomy.asphttps://en.wikipedia.org/wiki/Equity_(finance)http://www.investopedia.com/terms/s/systematicrisk.asphttp://www.investopedia.com/terms/u/unsystematicrisk.asphttp://www.investopedia.com/terms/d/diversification.asphttp://www.investopedia.com/terms/c/creditrisk.asphttp://www.investopedia.com/terms/g/governmentsecurity.asphttp://www.investopedia.com/terms/c/corporatebond.asphttp://www.investopedia.com/terms/c/countryrisk.asphttp://www.investopedia.com/terms/d/default2.asphttp://www.investopedia.com/terms/e/emergingmarketeconomy.asp


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e4&hange rates &an &hange the %ri&e of the asset as well. Foreign8e4&hange ris)a%%lies to all finan&ial

instruments that are in a &urren&' other than 'our domesti& &urren&'.

Interest Rate Ris:8 Interest rate ris)is the ris) that an in*estment:s *alue will &hange as a result of a

&hange in interest rates. This ris) affe&ts the *alue of bonds more dire&tl' than sto&)s.

(ar:et Ris:8 This is the most familiar of all ris)s. Also referred to as *olatilit'+ mar)et ris) is the the da'8

to8da' flu&tuations in a sto&):s %ri&e. $ar)et ris) a%%lies mainl' to sto&)s and o%tions. As a whole+ sto&)s

tend to %erform well during a bull mar)et and %oorl' during a bear mar)et 8 *olatilit' is not so mu&h a &ause

but an effe&t of &ertain mar)et for&es. Molatilit' is a measure of ris) be&ause it refers to the beha*ior+ or

tem%erament+ of 'our in*estment rather than the reason for this beha*ior. -e&ause mar)et mo*ement is the

reason wh' %eo%le &an ma)e mone' from sto&)s+ *olatilit' is essential for returns+ and the more unstable the

in*estment the more &han&e there is that it will e4%erien&e a dramati& &hange in either dire&tion.

RE)+R! I! E+I)4 S1ARES

The amount of net in&ome returned as a %er&entage of shareholders equit'. Return on equit' measures a

&or%oration:s %rofitabilit' b' re*ealing how mu&h %rofit a &om%an' generates with the mone' shareholders

ha*e in*ested.

Net in&ome is the after ta4 in&ome whereas a*erage shareholders: equit' is &al&ulated b' di*iding the sum

of shareholders: equit' at the beginning and at the end of the 'ear b' >. The net in&ome figure is obtained

from in&ome statement and the shareholders: equit' is found on balan&e sheet. ou will need 'ear ending

balan&e sheets of two &onse&uti*e finan&ial 'ears to find a*erage shareholders: equit'.

Analysis

Return on equit' is an im%ortant measure of the %rofitabilit' of a &om%an'. Cigher *alues are generall'

fa*orable meaning that the &om%an' is effi&ient in generating in&ome on new in*estment. In*estors should

&om%are the ROE of different &om%anies and also &he&) the trend in ROE o*er time. Cowe*er+ rel'ing

solel' on ROE for in*estment de&isions is not safe. It &an be artifi&iall' influen&ed b' the management+ for

e4am%le+ when debt finan&ing is used to redu&e share &a%ital there will be an in&rease in ROE e*en if

in&ome remains &onstant.

RIS> A!, RE)+R! RE%A)I*!S1I"I! E+I)4 S1ARES

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In the %resent &om%etiti*e globalised business s&enario+ ris) is atta&hed with e*er' dimension. Finan&ial

mar)ets are not free from im%erfe&tions+ whi&h ma)e results in&onsistent with the e4%e&tations. The

&on&e%t of ris) management in &ase of in*estment de&ision assumes greater im%ortan&e in the

modern da' finan&ial management. The ob,e&ti*e of finan&ial in*esting is to earn the largest %ossible

%rofit or return on in*estment. In*esting alwa's in*ol*es a &ertain amount of ris)+ ie+ there is a &han&e that

an in*estment will 'ield not onl' %rofit but also loss. Thus in*esting aims at %rofit ma4imi(ation and ris)

minimi(ation.

Ris) is nothing but the de*iation from e4%e&ted returns. Cigher the ris)+ higher the returns and *is8*ersa.

So+ ris) and return are said to be in*ersel' related. 7 S%e&ifies that a %ortion of *arian&e &an be di*ersified awa'+ and that is onl' the non8di*ersifiable %ortion

that is rewarded.

B7 $easures the non8di*ersifiable ris) with beta+ whi&h is standardi(ed around one.

7 Translates beta into e4%e&ted return 8

E4%e&ted Return Ris) free rate -eta Q Ris) Premium

"7 or)s as well as the ne4t best alternati*e in most &ases

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Buying Behavior of Customers0

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Company "rofile

A %eading Retail $inancial Services provider

6eo,it -NP Paribas+ toda'+ is a leading retail finan&ial ser*i&es &om%an' in India with a growing %resen&e in

the $iddle East. The &om%an' rides on its ri&h e4%erien&e in the &a%ital mar)et to offer its &lients a wide

%ortfolio of sa*ings and in*estment solutions. The gamut of *alue8added %rodu&ts and ser*i&es offered

ranges from equities and deri*ati*es to $utual Funds+ SI,C.and

(r&Ra:esh


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Se&urities India7 and Se&urities Ser*i&es 5Sundaram -NP Paribas Se&urities Ser*i&es and -NP Paribas

Sundaram 6lobal Se&urities O%erations7.

E;panding range of *nline "roducts and Services

6eo,it -NP Paribas has %ro*en e4%ertise in %ro*iding online ser*i&es. In the 'ear >!!!+ the &om%an'

be&ame the first sto&)bro)er in the &ountr' to offer Internet Trading b' integrating the first -an) Pa'ment

6atewa'. In >!?!+ it be&ame the first in India to laun&h trading through mobile de*i&es. This e4%erien&e+

along with the -NP Paribas Personal In*estors; e4%ertise as the leading online bro)er in Euro%e+ is hel%ing

the &om%an' to ra%idl' e4%and its business in the Internet Trading segment. urrentl'+ &lients &an trade

online in equities+ deri*ati*es+ &urren&' futures+ mutual funds and IPOs+ and sele&t from multi%le ban)

%a'ment gatewa's for online transfer of funds. Strategi& ->- agreements with South Indian -an)+

or%oration -an) and Federal -an) enable the res%e&ti*e ban);s &lients to o%en integrated B8in8? a&&ounts

to seamlessl' trade *ia a so%histi&ated Online Trading %latform. Further+ de%lo'ment of -NP Paribas; state8of8the8art globall' a&&e%ted s'stems and %ro&esses are alread' s&aling u% the sales of $utual Funds and

Insuran&e.

!ote2 ertified finan&ial ad*isors hel% &lients to arri*e at the right finan&ial solution to meet their indi*idual

needs. )he wide range of products and services on offer includes0Equities+ Deri*ati*es+ urren&'

Futures+ ustod' A&&ounts+ $utual Funds+ /nion Territories2 Andhra Pradesh+ 6oa+ 6u,arat+ Car'ana+ =ammu Lashmir+ Larnata)a+ Lerala+

$adh'a Pradesh+ $aharashtra+ New Delhi+ Orissa+ Pun,ab+ Ra,asthan+ Tamil Nadu+ /ttar Pradesh+

/ttara)hand+ =har)hand+ Telangana and est -engal+ Pondi&herr' and handigarh.

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Review of %iterature0

"uneet Bhushan 2 4aulu (edury -/6. &on&luded that women are more &onser*ati*e and ta)es less ris)

and signifi&ant gender differen&es o&&ur in in*estment %referen&es for health insuran&e+ fi4ed de%osits and

mar)et in*estments among em%lo'ees.

3&R&"alanivelu 2 >&Chandra:umar-/6.highlights that &ertain fa&tors of salaried em%lo'ees li)eedu&ation le*el+ awareness about the &urrent finan&ial s'stem+ age of in*estors et&. ma)e signifi&ant im%a&t

while de&iding the in*estment a*enues.

%alit (ohan >athuria 2 >ani:a Singhania -/6/.&on&luded that %ri*ate se&tor ban)ing em%lo'ees were

in*esting a larger %ortion of their sa*ings into safe and ris)8free in*estment a*enues+ li)e em%lo'ee

%ro*ident fund+ %ubli& %ro*ident fund and life insuran&e %oli&' and onl' fort' %er &ent of the res%ondents

had high le*el of awareness regarding *arious in*estment a*enues.

,& 1ari:anth 2 B& "ragathi -/6/.indi&ated that there is a signifi&ant role of in&ome and o&&u%ation inin*estment a*enue sele&tion b' the male and female in*estors. 6eogra%hi&al hori(on of the in*estors+ ris)s

bearing &a%a&it'+ edu&ational le*el+ age+ gender and ris) toleran&e &a%a&it' et&+ also im%a&ts their sele&tion.

Sanay >anti ,as -/6/.summari(ed that the ban) de%osits remain the most %o%ular instrument of

in*estment followed b' insuran&e and small sa*ing s&heme to get benefit of safet' and se&urit' of their life

and in*estment. It was found that there is a need for in&reasing the finan&ial litera&' among the middle &lass

households.

(eena:shi Chaturvedi 2 Shruti >hare -/6/.re*ealed that most in*estor %referred -an) De%osits as

their first &hoi&e of in*estment+ se&ondl' small sa*ing s&heme followed b' the life insuran&e %oli&ies.

Giridhari (ohanta 2 Sathya Swaroop ,e#asish -/6.states that %eo%le were read' to in*est for

meeting their finan&ial+ so&ial and %s'&hologi&al need. -ut the in*estor alwa's had a mindset of safet' and

se&urit'+ higher &a%ital gain+ se&ured future+ ta4 benefit+ getting %eriodi& return or di*idends+ eas' %ur&hase

and meeting future &ontingen&'.

Syed )a#assum Sultana -/66.&on&luded that indi*idual in*estor still %refer to in*est in finan&ial %rodu&ts

whi&h gi*e ris) free returns. The stud' &onfirmed that Indian in*estors e*en if the' are of high in&ome+ well8

edu&ated+ salaried+ and inde%endent are &onser*ati*e in*estors who %refer to %la' safe in the mar)et.

Raa:umar -/66F.states that &ustomers; attitude towards %ur&hase of insuran&e %rodu&ts &on&ludes that

there is a low le*el of awareness about insuran&e %rodu&ts among &ustomers in India.

Arvind >umar Singh -/668.&on&luded that in -angalore in*estors are more aware about *arious

in*estment a*enues and the ris) asso&iated with that and in -hubaneswar+ in*estors are more &onser*ati*e in

nature and the' %refer to in*est in those a*enues where ris) is less li)e ban) de%osits+ small sa*ings+ %ost

offi&e sa*ings et&.

~ 21 ~


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Ranganathan -/668.noted that finan&ial mar)ets are affe&ted b' the finan&ial beha*ior of in*estors and

&onsumer beha*ior from the mar)eting world and finan&ial e&onomi&s had brought together a need to stud'

an e4&iting area of beha*ioral finan&e; and thus stud'ing the beha*iour of in*estors holds im%ortan&e.

>ar "ratip5 !atraan 2 < " Singh -/666.&on&luded that the household;s in*estment in shares+ debentures

and mutual funds was below ?! and the equit' in*estor household;s %ortfolio was of relati*el' small *alue

and undi*ersified. It was also found that one set of households+ in s%ite of their lower in&ome and lower

%enetration le*el of &onsumer durables+ were in the se&urities mar)et+ while another set of household with

higher in&ome and higher %enetration le*el of &onsumer durables did not ha*e in*estment in se&urities

mar)et.

Suit Si:idar 2 Amrit "al Singh -8.re*ealed that the salaried and self8em%lo'ed formed the

ma,or in*estors in mutual fund %rimaril' due to ta4 &on&essions.

~ 22 ~


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CHAPTER-2

OBJECTIVES OF

THE STUDY

~ 23 ~


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*#ectives of the Study

The main ob,e&ti*e of the stud' is to )now the indi*idual in*estors beha*ior towards equit' shares+ and to

in&rease )nowledge regarding the finan&ial instrument and to anal'(e the attitude of 6eo,it -NP Paribas

&lients regarding the &om%an' + Stud' is di*ided in different ma,or se&tion based on the ob,e&ti*es to obtain

a&&urate and s%e&ifi& results28

?. To stud' the im%ortan&e of equit' fund among &lients.>. To stud' the fa&tors influen&ing the %ur&hase of equit' shares b' the indi*idual in*estor.B. To anal'(e the le*el of satisfa&tion of &ustomers transa&ting business through 6eo,it -NP Paribas.. To )now the in*estment %referen&e of &lients towards equit' and other finan&ial instrument.". To )now the relationshi% between Ris) and return le*el of indi*idual in*estors.

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CHAPTER-3RESEARCH

METHODOLOGY

~ 25 ~


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RESEARC1 (E)1*,*%*G4

Resear&h $ethodolog' is the wa' to s'stemati&all' sol*e the resear&h %roblem. Resear&h methodolog' does

not ,ust deal with resear&h methods but also &onsiders the logi& behind the methods. It ma' be understood as

the s&ien&e of stud'ing how resear&h is done s&ientifi&all' and s'stemati&all'. In stud'ing resear&h %roblem

along with the logi& behind it+ it is ne&essar' for the resear&her to )now the resear&h method te&hniques. Ce

must also understand the %ro&edure that would be a%%lied to sol*e the %roblem gi*en to him. All this means

that it is ne&essar' for resear&her to design methodolog' from %roblem to %roblem.

A self8administered questionnaire was used. The questionnaire &onsisted of some se&tions and indi*idual

statements andJor questions. A non8%robabilit' sam%ling design+ more s%e&ifi&all'+ &on*enien&e sam%le was

used to draw the sam%le. The questionnaires were disseminated amongst the &lients of 6eo,it -NPParibas .The ob,e&ti*e of the stud' was e4%lained to the res%ondents+ the questionnaire was based on the

%ossible %roblems or questions regarding the %ro&ess of &om%leting of the questionnaires. After &om%letion+

all the questionnaires were %ersonall' distributed and &olle&ted b' the resear&her.

Research design

There are three t'%es of resear&h design. The' are

Des&ri%ti*e

E4%lorator'

E4%lanator'

In this resear&h the resear&h design ado%ted is ,escriptive research design+ in which primary data as well

as secondary data is used for the purpose of research study&

,escriptive researchis usuall' &on&erned with des&ribing the whole %o%ulation 5lients of 6eo,it7+ with

this des&ri%ti*e resear&h we are usuall' tr'ing to des&ribe some grou% of %eo%le -clients as sample. who use

%rodu&t of 6eo,it -NP Paribas. It deals with determining frequen&' with something o&&urs or how two

*ariables *ar' together.

Cross sectional stud' is ado%ted under des&ri%ti*e stud'+ it is related to anal'sis of bu'ing beha*ior of

6eo,it &lients for finan&ial assets s%e&iall' fo&used on Equity funds

~ 26 ~


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1ypothesis of study

C'% ?2 In*estment ob,e&ti*e of in*estors are influen&ed b' *arious fa&tors.

C'% >2 In*estors beha*e rationall' towards equit' trading as &om%ared to other instrument.

Sample and ,ata collection

Sampling= Geoit B!" "ari#as In*estors were sur*e'ed with the hel% of stru&tured questionnaire

regarding equit' in*estment.

"opulation= lients of 6eo,it -NP Paribas.

Sampling si9e="! lients

Sampling unit= Intrada' traders+ Deli*er' based traders.

Sampling (ethod=Probabilit' sam%ling S%e&iall' Sim%le random sam%ling.

,ata collection methods

A. "rimary data0=Primar' data is &olle&ted through stru&ture questionnaire+ b' fa&e to fa&e inter*iew

with the 6eo,it &lients.

B. Secondary data08 Se&ondar' data is &olle&ted from *arious websites of institutions li)e SEBI5 !SE5

BSE5 RBI5 and ,ournals li)e 6EO data+ and other finan&ial re%orts of *arious &om%anies.

%imitations of the study

& There might be errors in the e4%ression of o%inion of res%ondents due to their %ersonal bias./& The stud' was restri&ted to urban areas in Pune it'.& Due to Time &onstraints sam%le si(e was restri&ted to "!.

~ 27 ~


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CHAPTER-4

ANALYSIS AND

INTERPRETATION OFDATA

~ 28 ~


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& Age profile of the respondents0=

"arameter !o& of

Respondents

"ercentage

%ess than /7 " ?!

/7=7 ?" B!

7=76 >! !

(ore then 76 ?! >!

)otal "! ?!!

Less then 25 25-35 35-50 Above 500%

10%

20%

30%

40%

10% 30% 40% 20%

Chart 1

Chart 1

I!)ER"RE)A)I*!0

hile &ondu&ting the resear&h wor)+ it was found that ?! of the res%ondents were less than >" of age+

B! of res%ondents were between >"8B"'rs of age+ ! of res%ondents were between B"8"!'rs+ and

abo*e "! 'rs were of >! that means %eo%le with age grou% of B"8"!'rs old gets mu&h influen&ed

towards equit' trading.

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&/ *ccupation status of the respondents

"arameter !o& of

Respondents

"ercentage

SER3ICE ?" B!

"R*$ESSI*! !" ?!

B+SI!ESS ?! >!

1*+SEHI$E !" ?!

S)+,E!) !" ?!

RE)IRE, ?! >!

)otal "! ?!!

SERVCE !R"#ESS"$ &S$ESS '"&SE(#E S)&*E$) RE)RE*0%

5%

10%

15%

20%

25%

30%

30%

10%

20%

10% 10%

20%

CHART 2

C'AR) 2

I!)ER"RE)A)I*!0

hile &ondu&ting the resear&h wor)+ it was found that B! Of the res%ondents were belongs to ser*i&e

&lass+ ?! were %rofessional+>! of res%ondents were of business &ategor'+?! of res%ondents were

housewife+ student also and >! of res%ondents were Retired+ that means equit' trading is mostl'

%referred b' ser*i&e se&tor.

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& Educational status of the respondents

"arameter !o& of

Respondents

"ercent

age

+nder Graduate !" ?!Graduate ?! >!

"ost graduate >" "!

*ther ?! >!

)otal "! ?!!

&n+er ,ra+ate .ra+ate !ost ,ra+ate "thers0%

5%10%

15%

20%

25%

30%

35%

40%

45%

50%

10% 20% 50%

20%

Chart -3

I!)ER"RE)A)I*!0

hile &ondu&ting the resear&h wor)+ it was found that ?! Of the res%ondents were undergraduate+

>! of res%ondents were 6raduate+ "! of res%ondents were %ost graduate and remaining >! wereothers+ that means %ostgraduate %eo%les mostl' %refer equit' trading.

~ 31 ~


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& Annual income of the respondents0=

"arameter !o& of Responded "ercentage+pto %a:h !" ?! %a:h D 7 la:h ?! >!7 %a:h D 6 %a:h ?! >!

6 la:h= 7 la:h ?" B!A#ove 7 la:h ?! >!)otal "! ?!!

&/to 1 ah 1Lah- 5 Lah 5Lah-10 Lah 10-15 Lah Above 15 Lah0%

5%

10%

15%

20%

25%

30%

10% 20% 20% 30% 20%

Chart-4

Chart-4

I!)ER"RE)A)I*!0

hile &ondu&ting the resear&h wor)+ it was found that ?! Of the res%ondents ha*ing in&ome less than

?!!!!+ >! of res%ondents ha*e famil' in&ome between ?


33/62

"arameter !o& of Respondents "erce

ntageEquity investment >! !

(utual $und ?! >!

,e#enture ?! >!

$i;ed deposit !" ?!

*thers !" ?!

)otal "! ?!!

Et ta n+ *ebentre #e+ +e/ost "thers0%

5%

10%

15%

20%

25%

30%

35%

40%

10%

Chart

Chart 5

I!)ER"RE)A)I*!0=

hile &ondu&ting the resear&h wor)+ it was found that ! Of the res%ondents %refer equit' trading+

>! of res%ondents %refer in*estment in mutual funds+ >! of the res%ondents %refer in*estment indebt instrument+?! of res%ondents %refer in*estment in fi4ed de%osit and remaining ?! of

res%ondents were others &ategor' +that means equit' trading is most %referred in*estment.

~ 33 ~


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&8 Hhat return do you e;pect from equity investment compared to other instrumentJ

"arameter !o& of Respondents

"erce

ntage

1igh >" "!

(edium ?" B!

%ow ?! >!

)otal "! ?!!

Chart-!

',h

e+

Lo

I!)ER"RE)A)I*!0=hile &ondu&ting the resear&h wor)+ it was found that "! of the res%ondents e4%e&t high return from

equit' trading+ B! of res%ondents e4%e&t moderate return+ and remaining >! of res%ondents e4%e&t low

returns.

~ 34 ~


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&K 1ow frequently you invest in sharesJ

"arameter

!o& of

Respondents

"erce

ntage

Intraday !" ?!

(onthly !" ?!

1alf yearly ?! >!

4early ?! >!

(ore than a year >! !

)otal "! ?!!

ntra+a onth 'a ear :ear ore then a ear0%

5%

10%

15%

20%

25%

30%

35%

40%

10% 10% 20% 20% 40%

Chart-"

Chart-8

I!)ER"RE)A)I*!0=

~ 35 ~


36/62

hile &ondu&ting the resear&h wor)+ it was found that ?! Of the res%ondents %refer intrada'+ ?! of

res%ondents %refer monthl' in*estment+>! of the res%ondents %refer half 'earl' in*estment+>! of the

res%ondents in*est 'earl'+! of the res%ondents in*est for more than 'ear.

~ 36 ~


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F& 1ow much ris: can you ta:e at a timeJ


"erce

ntage4our Hhole (oney

!B #

1alf of money!G ?

,epends on mar:et?> >

,epend on company! ?#

$uture growth>! !

)otal"! ?!!

(hoe one 'a one aret a;tor Co/an a;tor #tre ,roth0

0


38/62

& Ran: the factors that influence you to invest in equity SharesJ -Ran:ing in increasing order from =

.J

"arameter

!o& of

Respondents

"erce

ntageReturn

>! !

Ris:?! >!

*wnership!" ?!

%iquidity?" B!

)otal"! ?!!

Retrn= 40%

Rs= 20%

"nersh/= 10%

L+t= 30%

Chart $

Retrn Rs "nersh/ L+t

I!)ER"RE)A)I*!0=

hile &ondu&ting the resear&h wor)+ it was found that ! Of the res%ondents are influen&ed b' Return

fa&tor+ B! of res%ondents are influen&ed b' liquidit' fa&tor+?!of the res%ondents are influen&ed b'

ownershi% fa&tor+>! Of the res%ondents are influen&ed b' ris) fa&tor.

~ 38 ~


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6& Are you satisfied with the services provided #y the Geoit B!" "ari#asJ

"arameter !o& of Respondents "ercentageE;tremely satisfied

?! >!

Satisfied>" "!

!eutral!" ?!

+nsatisfied!" ?!

E;tremely unsatisfied!" ?!

)otal"! ?!!

Etree sats>e+ Sats>e+ $etra &nsats>e+ Etree nsats>e+0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

20% 50% 10% 10% 10%

Chart-1%

Chart-10

I!)ER"RE)A)I*!0=

while &ondu&ting the resear&h it was found that >! of res%ondent are e4tremel' satisfied b' ser*i&es of

6eo,it -NP Paribas+"! of res%ondent are satisfied+?! of res%ondent are satisfied+?! of res%ondent are

neutral+?! of res%ondent are unsatisfied+ remaining ?! of res%ondent are e4tremel' unsatisfied.

~ 39 ~


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& In which other company do you have other ,emat and )rading A@cJ

"arameter

!o& of

Respondents

"erce

ntageShare:han

?> >

Angel #ro:ing? B#

>arvy?! >!

*thers -(ention.!B !#

!one!G ?

)otal"! ?!!

Sharehan An,e bron, ?arv "ther $one0%

5%

10%

15%

20%25%

30%

35%

40%

24% 36% 20% 6% 14%

Chart 11

Chart 11

I!)ER"RE)A)I*!0=

~ 40 ~


41/62

hile ondu&ting the Resear&h it was found that > of res%ondent ha*e demat a&&ount in Share )han and

B# ha*e demat a&&ount in Angle bro)ing +>! ha*e in )ar*' + # ha*e in other institute and ? ha*e no

other demat a&&ount.

~ 41 ~


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/& Rate the degree of services provided #y Geoit B!" "ari#asJ -Ran: from = 7.

"arameter

!o& of

Respondents

"erce

ntageuic: *nline )rading

?! >!

$inancial Advisory Services?! >!

%ow Bro:erage Charges" B!

"ortfolio (anagement Services" ?!

$inancial "roduct %ines?! >!

)otal"! ?!!

0%

5%

10%

15%

20%

25%

30%

20% 20% 30% 10% 20%

Chart-12

Chart-12

I!)ER"RE)A)I*!0=

hile ondu&ting the resear&h it was found that >! of &lient are satisfied with the online trading+ >! are

satisfied with finan&ial ad*isor'+ B! are satisfied with low bro)erage &harge+?! are satisfied with

P$S+>! are satisfied with qui&) a&&essibilit' F


43/62

& Hhat is your o#ective #ehind investing in equity sharesJ


"erce

ntageEarn high dividends

>! !

Easy liquidity?! >!

Capital appreciation in long rum!" ?!

*wnership?! >!

*ther!" ?!

)otal"! ?!!

',h +v+en+ Eas +t Ca/ta a//re;aton "nersh/ "ther

0%

5%

10%

15%

20%

25%

20% 10% 10% 20% 20%

Chart 13

Chart 13

I!)ER"RE)A)I*!0=

hile &ondu&ting the resear&h it was found that ! of res%ondent ha*e ob,e&ti*e of high di*idend+>! of

res%ondent ha*e ob,e&ti*e of Eas' liquidit'+?!of res%ondent ha*e ob,e&ti*e of a%ital a%%re&iation+>!of

res%ondent ha*e ob,e&ti*e of ownershi% and remaining ?! ha*e other ob,e&ti*e.

~ 43 ~


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& Are you satisfied #y the #ro:erage charges of transactions when compared to other competitors in

the mar:etJ


"erce

ntageE;tremely satisfied

!B !#

Satisfied>! !

(oderate?G B

+nsatisfied!G ?

E;tremely unsatisfied!B !#

)otal

"! ?!!

Etree sats>e+ Sats>e+ o+erate &nsats>e+ Etree nsats>e+0%

5%

10%

15%

20%

25%

30%

35%

40%

6% 40% 34% 14% 6%

Chart 14

I!)ER"RE)A)I*!=

hile &ondu&ting the resear&h it was found that # of res%ondent are e4tremel' satisfied+ ! of

res%ondent are satisfied with the bro)erage &harge+B are moderate+? are unsatisfied+# are e4tremel'

unsatisfied with the bro)erage &harge of 6eo,it -NP Paribas.

~ 44 ~


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7& Hhat type of trading you doJ

"arameter

!o& of

Respondents

"erce

ntage*nline trading-$%I"(E A"".

B! #!

*ffline trading?" B!

Both!" ?!

)otal"! ?!!

60%

30%

10%

Chart 1

"nne

"@ne

oth

I!)ER"RE)A)I*!0=

while &ondu&ting the resear&h it was found that #! of res%ondent %refer online trading+B! %refer offline

trading and remaining ?! %refer both t'%e of trading.

~ 45 ~


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CHAPTER-

R&'&ar(h F)*+)*,'

~ 46 ~


47/62

$I!,I!GS *$ )1E S)+,4

Customer ,emographic "rofile

Demogra%h' refers to the *ital and measurable statisti&s of a %o%ulation .Demogra%hi& &hara&teristi&s+ su&h

as age+ se4+ in&ome+ edu&ation and o&&u%ation are most used as the basis for mar)et segmentation. A

&onsumer;s %ur&hase de&isions are also affe&ted b' his demogra%hi& &hara&teristi&s. The demogra%hi&

&hara&teristi&s of sam%le are gi*en in the following %oints2

?. ! of %eo%le belong to age grou% of >"8B! those who frequentl' do trading in equit' mar)et.>. B! of res%ondent belongs to ser*i&e se&tor who mostl' do trading.B. "! of res%ondent are those whose edu&ational status is %ost graduation.. B! of &lients ha*ing the annual in&ome of ?!la)h8?"la)h who trade in equit' mar)et.

"reference of Customers0


48/62

CHAPTER-#

CONCLUSIONS

AND

SUGGESTIONS

~ 48 ~


49/62

C*!C%+SI*!

Equit' share trading as a whole is now &onsidered as a s%e&ifi& sour&es of in*estment. ith the

ad*ent of new online based trading &ustomers are *er' mu&h satisfied. Share trading industr' has

re*iewed u% its standards on&e again in*estment &enters.

It &an be e4%li&itl' noted from the %ro,e&t that the awareness le*el are high with the %resent

'oungsters and the middle8aged grou% whi&h &an be obser*ed as a %ositi*e sign for the growth of the

industr'. The effe&ti*eness of the other su%%orting instrument li)e &lient relationshi% &an be further

im%ro*ed so that the im%a&t will be high.

It doesn;t end at ,ust o%ening the demat a&&ount but the a&tual im%lementation is &onsidered with the

trading of equit' shares in the demat aJ& b' the &lients. The &ustomer should be u%dated on re&ent

trends mar)et news b' the 6eo,it -NP Paribas and the *alue of the in*estment should in&reases their

satisfa&tion and awareness and trust on the &om%an'.

~ 49 ~


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S+GGES)I*!S

From the anal'sis of the sur*e' and %ersonal obser*ation of the &ustomer towards the awareness of the

equit' share with referen&e to 6eo,it -NP Paribas. " The' are *er' less in number.

>7 $ost of the &ustomers got information about the &om%an' onl' through the e4isting &lients. The

&om%an' should ta)e ne&essar' ste%s to &on&entrate on the ad*ertisements.

B7 It was found that ma4imum no of &ustomer is in*esting in shares after a time ga% of B months. The

&om%an' should e4%lain the benefits of intrada' 5bu' toda' and sell toda'7 o%erations &ertain

&ustomers in*est in shares with a long term on &a%ital a%%er&e%tions. The benefits of short term

trading &an be e4%lained to the &ustomers so that the' ma' be %ersuaded to go in for the same.

7 $an' of the &ustomers are not aware of F


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BIBI%I*GRA"14

?. -hatia -.S. -atra 6.S.+Management of Financial Services+ NewDelhi+ Dee% Dee% Publi&ations+

?G.

>. -hatnagar Minod L Sri*asta*a Shi* L+ 0In*estment -eha*iour of -usinessmen8A Stud' with

S%e&ial referen&e to 6walior1+Journal of Banking,Information Technology and management =ai%ur

*ol. No.>+ =ul'8de&ember >!?> % #.B. -hatta&har''a D.L.Research MethodologyNew Delhi E4&el -oo)s >!!# % #!8#"

. -hole .

??. Lothari RResearch Methodology! Methods and Techni"ues+ New Delhi+ishwa Pra)ashan+ >!!>

?>. Lotler Phili%+Marketing Management+Anal'sis+Planning+Im%lementation and onol New Delhi +PCI

?#.

?B. !!

?. $an,u 6.+ 0In*estors Per&e%tison Towards Indian Sto&) $ar)et1 Journal ofBanking,Information

Technology and Management. =ai%ur+ *olume + no ?+ =anuar' K=une >!?>+ %"

?". Panneersel*am R.Research Methodology+ New delhi.PCI+>!!#

?#. Rustagi RPElements of Financial Management+New Delhi+Ta4mann Publi&ations+>!?!

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?G. Sarangi PrasantResearch Methodology+NewDelhi+ Ta4mann Publi&ations+>!?!

?. S&hiffman !. Su,a R. Nair #onsumer Behavior &Te't and #ases(,$umbai+ Cimala'a Publishing Couse+ >!!.

A""E!,ICES

+ES)I*!!AIRE

Respected+ Sir J$a;am J In*estor+

I am a $-A+ SIP S&holar from the I)( +niversity+ !aya Raipur -C&G.. Presentl' I am doing a stud' on

Buying Behavior of Clients toward Equity Investment Hith Special Reference to Geoit B!" "ari#as

$inancial Service %td. I will be more obliged if 'ou &ould res%ond to the below mentioned questionnaire.

our res%onse &an %ut more light on m' resear&h wor) and I &an &ome out with realisti& findings.

4ours sincerely+

Saura#h "rithwani -C6678.

)ic: -L. appropriate #o;&

& AGEJ

A& %ess than /7 B& /7 = 7 C& 7 = 76 ,& (ore than 76

/& "lease enter the *ccupation detailsJ

a& Service #& "rofessional c& Business

d& 1ousewife e& Students f& Retired

~ 52 ~

!ame0=MMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMMGender 0=-(ale@$emale. pls tic:-L.

City0=MMMMMMMMMMMMMMMMMMMMMContact !o0=MMMMMMMMMMMMMMMMMMMMMMM ,ate0=MMMM


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& "lease enter the qualification detailJ

a& +nder Graduate #& Graduate c& "ost Graduate d& *thers

& Hhat is the Annual Income Range you will fall in0=

a& +pto %a:h #& %a:h D 7 %a:h c& 7 %a:h D 6 %a:hd& 6 %a:h= 7 %a:h e& A#ove 7 %a:h

7& Hhich investment avenue is preferred the mostJ

a& Equity Investment #& (utual $und c& ,e#entured& $i;ed ,eposit e& *ther

8& Hhat return do you e;pect from equity investment compared to other instrumentJ

a& 1igh #& (edium c& %ow

K& 1ow frequently you invest in sharesJ

a& Intraday #& (onthly c& 1alf 4earlyd& 4early e& (ore than a 4ear

F& 1ow much ris: can you ta:e at a timeJ

a&4our Hhole (oney #& 1alf of (oney c& ,epends on (ar:et

d& ,epend on Company e& $uture Growth

& Ran: the factors that influence you to invest in equity SharesJ -Ran:ing in increasing order from =

a& Return#& Ris:

c& *wnership

d& %iquidity

6. Are you satisfied with the services provided #y the Geoit B!" "ari#asJ

~ 53 ~


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a. E;tremely Satisfied #. Satisfied c. !eutral

d. +nsatisfied e. E;tremely +nsatisfied

& In which other company do you have other ,emat and )rading A@cJ

a& Share:han #. Angel Bro:ing c. >arvyd. *ther MMMMMMMMMMMMM e. !one

/& Rate the degree of services provided #y Geoit B!" "ari#asJ -Ran: from = 7.

a& uic: *nline )rading

#& $inancial Advisory Services

c& %ow Bro:erage Charges

d& "ortfolio (anagement Servicese&& $inancial "roduct %ines

& Hhat is your o#ective #ehind investing in equity sharesJ

a& Earn 1igh ,ividends #& Easy %iquidity c& Capital Appreciation

d& *wnership e& *ther

& Are you satisfied #y the #ro:erage charges of transactions when compared to other competitors in

the mar:etJ

a. E;tremely Satisfied #. Satisfied c. (oderate

d. +nsatisfied e. E;tremely +nsatisfied

7& Hhat type of trading you doJ

a& *nline )rading #& *ffline )rading c& Both

8& ,o you have any suggestion to improve the Equity Investment Awareness in mar:etJ

UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU


UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU

~ 54 ~


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K&,o you have any suggestion to improve the Services proved #y Geoit B!" "ari#as in mar:etJ



UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU

QQQQQQQ Than) ou QQQQQQQ

Hee:ly "rogress Report

School of (anagement 2 Research

Hee: !um#er0 stHee: -8 to /6


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,ay Summary of Activity "erformed

(onday 88888Nil8888

)uesday ?# =une >!?"+ ?stDa' Introdu&tion To om%an'+ $eeting with Cead Offi&er.

Hednesday ?G =une >!?"+ >ndDa' Do&umentation and > =une >!?"


Hee: !um#er0 /ndHee: -// to /8 =


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(onday >> =une >!?"+ #th Da' + Theoreti&al Lnowledge about Portfolio $anagement

Ser*i&es + -ro)erage &harges + B =une >!?"+ GthDa'+ all To ! lients In a Da' For P$S.

Hednesday > =une >!?"+ thDa'+ Theoreti&al Lnowledge About Insuran&e Se&tor + N About

-a,a, Allian( *arious Poli&' &o*ers under 6eneral Insuran&e 5Cealth 6uard

Famil' Floater

O%tion+ Sil*er Cealth n et&7.

)hursday >" =une >!?"+ thDa'+ all For Insuran&es To ?#! lients a Da'.

$riday ># =une >!?"+ ?!thDa'+ $eeting with $aharashtra Cead $anager.

Saturday >G =une >!?"+ ??th Da' + Offi&e losed -e&ause thsaturda'.

!ame of Student0Saurabh Prithwani !ame of the Supervisor0 $r. Dheera,Lumar A $an)a%ure

Signature of Student0 Signature of the Supervisor0

,ate0 > =une >!?" ,esignation0 -ran&h Cead Offi&er

,ate0 > =une >!?"


Hee: !um#er0 rdHee: -/


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(onday > =une >!?"+ ?>thDa'+ alling to ?#! &lients.

)uesday B! =une >!?"+ ?BthDa'+ -randing A&ti*it' Misit To S&hools.

Hednesday ? =ul' >!?"+ ?thDa'+ alling to ?! lients for Insuran&es.

)hursday > =ul' >!?"+ ?"thDa'+ !?"+ ?#thDa'+ alling To ?! lients.

Saturday =ul' >!?"+ ?GthDa'+ Calf Da' Offi&e Onl' at ?! am To ? %m Onl'.



,ate0 6 !?" ,esignation0 -ran&h Cead Offi&er

,ate0 ! =ul' >!?"


Hee: !um#er0 th

Hee: -8th

to th


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(onday # =ul' >!?"+ ?thDa'+ Misited to Federal -an) + for sales of Demat AJ& Trading

AJ&.

)uesday G =ul' >!?"+ ?thDa'+Misited to Federal -an) + for sales of Demat AJ& Trading

AJ&.

Hednesday =ul' >!?"+ >!thDa'+ Misited to Different Restaurants and $alls for -randing

A&ti*ities.

)hursday =ul' >!?"+ >?thDa'+ alling to &lients for selling of New or%orate -ond.

$riday ?! =ul' >!?"+ >>thDa'+ alling to &lients for selling of New or%orate -ond.

Saturday ?? =ul' >!?"+ >BthDa'+ offi&e was &losed.



,ate0 !?" ,esignation0 -ran&h Cead Offi&er

,ate0 !?"


~ 59 ~


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Hee: !um#er0 7thHee: - to F thDa'+ Offi&e or) + lients alling

)uesday ? =ul' >!?"+ >"thDa'+ $ailing To lients+ Follow /% &all for ND.

Hednesday ?" =ul' >!?"+ >#thDa'+ Pre%ared SIP Re%ort in Pro%er 6uidan&e Of -ran&h

Cead.

)hursday ?# =ul' >!?"+ >GthDa'+ Misit to or%oration -an) for Sales of Demat AJ&.

$riday ?G =ul' >!?"+ >thDa'+ Follow /% &all For ND.

Saturday ? =ul' >!?"+ >thDa'+ Colida' due to Ram(an festi*al.



,ate0 /6 !?" ,esignation0 -ran&h Cead Offi&er

,ate0 /6 !?"


~ 60 ~


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Hee: !um#er0 8thHee: -/6 to /7 !?"+ B?thDa'+ Training on $/T/A< F/ND SIP 5S'stemati&

In*estment Plan7.

Hednesday >> =ul' >!?"+ B>thDa'+ Misited to Federal -an) + for sales of Demat AJ& Trading

AJ&.

)hursday >B =ul' >!?"+ BBthDa'+ Misited to or%oration -an) for sales of Demat AJ&. SIP

Re%ort Pre%aration.

$riday > =ul' >!?"+ BthDa'+ Misited to Federal -an) + for sales of Demat AJ& Trading

AJ&.

Saturday >" =ul' >!?"+ B"thDa'+ Calf Da' Offi&e Onl' at ?! am To ? %m Onl'.



,ate0 /K !?" ,esignation0 -ran&h Cead Offi&er

,ate0 /K !?"


~ 61 ~


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Hee: !um#er0 KthHee: -/K to 6

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Geojit Bnp Paribas Report of Saurabh Prithwani

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