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1 INDRODUCTION This project aims at creating a practical knowledge, experience and exposure for the students by giving an opportunity to know, observe, and learn the nature, vision, objectives and functioning of an organization and the activities in the organization. This would enable me to get a practical and real time feel of the various aspects of an organization and relate it to the concepts and theories studied so far in the class room. This exercise would enable the future managers to face the challenges lying ahead. It also enables to create a good relationship with the officials. The study was undertaken during the period from 13 th June to 9 th July, 2010 as a partial fulfillment of the requirement for the award of the degree of Masters of Business Administration of Vels University. This project was a good experience to know about the various departments and its functions of Geojit BNP Paribas Ltd.
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Page 1: geojith bnp paribas

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INDRODUCTION

This project aims at creating a practical knowledge, experience and exposure for the students by

giving an opportunity to know, observe, and learn the nature, vision, objectives and functioning

of an organization and the activities in the organization. This would enable me to get a practical

and real time feel of the various aspects of an organization and relate it to the concepts and

theories studied so far in the class room. This exercise would enable the future managers to face

the challenges lying ahead. It also enables to create a good relationship with the officials.

The study was undertaken during the period from 13th June to 9th July, 2010 as a partial

fulfillment of the requirement for the award of the degree of Masters of Business Administration

of Vels University. This project was a good experience to know about the various departments

and its functions of Geojit BNP Paribas Ltd.

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INDUSTRY PROFILE

HISTORY

Historian Fernand Braudel suggests that in Cairo in the 11th century Muslim and Jewish

merchants had already set up every form of trade association and had knowledge of many

methods of credit and payment, disproving the belief that these were invented later by Italians. In

12th century France the courratiers de change were concerned with managing and regulating the

debts of agricultural communities on behalf of the banks. Because these men also traded with

debts, they could be called the first brokers. In late 13th century Bruges commodity traders

gathered inside the house of a man called Van der Beurse, and in 1309 they became the "Brugse

Beurse", institutionalizing what had been, until then, an informal meeting. The idea quickly

spread around Flanders and neighboring counties and "Beurzen" soon opened in Ghent and

Amsterdam.

In the middle of the 13th century Venetian bankers began to trade in government securities. In

1351 the Venetian government outlawed spreading rumors intended to lower the price of

government funds. Bankers in Pisa, Verona, Genoa and Florence also began trading in

government securities during the 14th century. This was only possible because these were

independent city states not ruled by a duke but a council of influential citizens. The Dutch later

started joint stock companies, which let shareholders invest in business ventures and get a share

of their profits - or losses. In 1602, the Dutch East India Company issued the first shares on the

Amsterdam Stock Exchange. It was the first company to issue stocks and bonds.

The Amsterdam Stock Exchange (or Amsterdam Beurs) is also said to have been the first stock

exchange to introduce continuous trade in the early 17th century. The Dutch "pioneered short

selling, option trading, debt-equity swaps, merchant banking, unit trusts and other speculative

Instruments, much as we know them" (Murray Sayle, "Japan Goes Dutch", London Review of

Books XXIII.7, April 5, 2001). There are now stock markets in virtually every developed and

most developing economies, with the world's biggest markets being in the United States, Canada,

China (Hong Kong), India, UK, Germany, France and Japan.

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The behavior of the stock market

From experience we know that investors may temporarily pull financial prices away from their

long term trend level. Over-reactions may occur—so that excessive optimism (euphoria) may

drive prices unduly high or excessive pessimism may drive prices unduly low. New theoretical

and empirical arguments have been put forward against the notion that financial markets are

efficient.

According to the efficient market hypothesis (EMH), only changes in fundamental factors, such

as profits or dividends, ought to affect share prices. (But this largely theoretic academic

viewpoint also predicts that little or no trading should take place—contrary to fact—since prices

are already at or near equilibrium, having priced in all public knowledge.) But the efficient-

market hypothesis is sorely tested by such events as the stock market crash in 1987, when the

Dow Jones index plummeted 22.6 percent—the largest-ever one-day fall in the United States.

This event demonstrated that share prices can fall dramatically even though, to this day, it is

impossible to fix a definite cause: a thorough search failed to detect any specific or unexpected

development that might account for the crash. It also seems to be the case more generally that

many price movements are not occasioned by new information; a study of the fifty largest one-

day share price movements in the United States in the post-war period confirms this. Moreover,

while the EMH predicts that all price movement (in the absence of change in fundamental

information) is random (i.e., non-trending), many studies have shown a marked tendency for the

stock market to trend over time periods of weeks or longer.

Various explanations for large price movements have been promulgated. For instance, some

research has shown that changes in estimated risk, and the use of certain strategies, such as stop-

loss limits and Value at Risk limits, theoretically could cause financial markets to overreact.

Irrational behavior

Sometimes the market tends to react irrationally to economic news, even if that news has no real

affect on the technical value of securities itself. Therefore, the stock market can be swayed

tremendously in either direction by press releases, rumors, euphoria and mass panic.

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Over the short-term, stocks and other securities can be battered or buoyed by any number of fast

market-changing events, making the stock market difficult to predict

BOMBAY STOCK EXCHANGE

Bombay Stock Exchange is the oldest stock exchange in Asia with a rich heritage, now spanning

three centuries in its 133 years of existence. What is now popularly known as BSE was

established as "The Native Share & Stock Brokers' Association"in1875.

BSE is the first stock exchange in the country which obtained permanent recognition (in 1956)

from the Government of India under the Securities Contracts (Regulation) Act 1956. BSE's

pivotal and pre-eminent role in the development of the Indian capital market is widely

recognized. It migrated from the open outcry system to an online screen-based order driven

trading system in 1995. Earlier an Association of Persons (AOP), BSE is now a corporatized and

demutualised entity incorporated under the provisions of the Companies Act, 1956, pursuant to

the BSE (Corporatization and Demutualization) Scheme, 2005 notified by the Securities and

Exchange Board of India (SEBI). With demutualization, BSE has two of world's best exchanges;

Deutsche borse and Singapore exchange as its strategic partner.

NATIONAL STOCK EXCHANGE

National Stock Exchange of India (NSE) is India's largest Stock Exchange & World's third

largest Stock Exchange in terms of transactions. Located in Mumbai, NSE was promoted by

leading Financial Institutions at the behest of the Government of India, and was incorporated in

November 1992 as a tax-paying company. In April 1993, NSE was recognized as a Stock

exchange under the Securities Contracts (Regulation) Act-1956. NSE commenced operations in

the Wholesale Debt Market (WDM) segment in June 1994. Capital Market (Equities) segment of

the NSE commenced operations in November 1994, while operations in the Derivatives segment

commenced in June 2000. NSE has played a catalytic role in reforming Indian securities market

in terms of microstructure, market practices and trading volumes. NSE has set up its trading

system as a nation-wide, fully automated screen based trading system. It has written for itself the

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mandate to create World-class Stock Exchange and use it as an instrument of change for the

industry as a whole through competitive pressure. NSE is set up on a demutualised model

wherein the ownership, management and trading rights are in the hands of three different sets of

people. This has completely eliminated any conflict of interest.

NSE was set up with the objectives of:

Establishing nationwide trading facility for all types of securities

Ensuring equal access to investors all over the country through an appropriate

telecommunication network

Providing fair, efficient & transparent securities market using electronic trading system

Enabling shorter settlement cycles and book entry settlements

Meeting International benchmarks and standards

Within a very short span of time, NSE has been able to achieve its objectives for which it was set

up. Indian Capital Markets are a far cry from what they were 12 years back in terms of market

practices, infrastructure, technology, risk management, clearing and settlement and investor

service. To ensure continuity of business, NSE has built a fully fledged BCP site operational for

last 7 years.

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COMPANY PROFILE

ABOUT GEOGITH BNP PARIBAS

A leading retail financial service player

Geojit BNP Paribas today is a leading retail financial services company in India with a growing

presence in the Middle East. The company rides on its rich experience in the capital market to

offer its clients a wide portfolio of savings and investment solutions. The gamut of value-added

products and services offered ranges from equities and derivatives to Mutual Funds, Life &

General Insurance and third party Fixed Deposits. The needs of over 495,000 clients are met via

multichannel services – a countrywide network of over 500 offices, phone service, dedicated

customer care center and internet. Geojit BNP Paribas has membership in, and is listed on, the

National Stock Exchange (NSE) and the Bombay Stock Exchange (BSE). In 2007, global

banking major BNP Paribas joined the company’s other major shareholders – Mr. C.J.George,

KSIDC (Kerala State Industrial Development Corporation) and Mr.Rakesh Jhunjhunwala – when

It took a stake to become the single largest shareholder.

Strategic joint ventures and business partnerships in the Middle East have provided the company

access to the large Non-Resident Indian (NRI) population in the region. Now, as a part of the

BNP Paribas global network, Geojit BNP Paribas is well positioned to further expand its reach to

NRIs in 85 countries. Barjeel Geojit Securities is the joint venture with the Al Saud group in the

United Arab Emirates that is headquartered in Dubai with branches in Abu Dhabi, Ras Al

Khaimah, Sharjah and Muscat. Aloula Geojit Brokerage Company headquartered in Riyadh is

the other joint venture with the Al Johar group in Saudi Arabia. The company also has a business

partnership with the Bank of Bahrain and Kuwait, one of the largest retail banks in Bahrain and

Kuwait.

At the forefront of the many fruitful associations between Geojit BNP Paribas and BNP Paribas

is their joint venture, namely, BNP Paribas Securities India Private Limited. This JV was created

exclusively for domestic and foreign institutional clients. An industry first was achieved when

Geojith BNP Paribas became the first broker in India to offer full Direct Market Access (DMA)

on NSE to the JV’s institutional clients.

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A strong brand identity and extensive industry knowledge coupled with BNP Paribas’

international expertise gives Geojit BNP Paribas a competitive advantage.

Expanding range of online product and services

Geojit BNP Paribas has proven expertise in providing online services. In the year 2000, the

company was the first stock broker in the country to offer Internet Trading. This was followed by

integrating the first Bank Payment Gateway in the country for Internet Trading, and many other

industry firsts. Riding on this experience, and harnessing BNP Paribas Personal Investors’

expertise as the leading online broker in Europe, is helping the company to rapidly expand its

business in this segment. Presently, clients can trade online in equities, derivatives, currency

futures, mutual funds and IPOs, and select from multiple bank payment gateways for online

transfer of funds. Strategic B2B agreements with Axis Bank and Federal Bank enable the

respective bank’s clients to open integrated 3-in-1 accounts to seamlessly trade via a

sophisticated online trading platform. Further, deployment of BNP Paribas’ state-of-the-art

globally accepted systems and processes is already scaling up the sales of Mutual Funds and

Insurance.

Wide range of products and services

Certified financial advisors help clients to arrive at the right financial solution to meet their

individual needs. The wide range of products and services on offer includes -

Equities | Derivatives | Currency Futures | Custody Accounts | Mutual Funds | Life Insurance &

General Insurance | IPOs | Portfolio Management Services | Property Services | Margin Funding |

loans against shares

A growing foot prints

With a presence in almost all the major states of India, the network of over 500 offices across

300 cities and towns presently covers Andhra Pradesh, Bihar, Chhattisgarh, Goa, Gujarat,

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Haryana, Jammu & Kashmir, Karnataka, Kerala, Madhya Pradesh, Maharashtra, New Delhi,

Orissa, Punjab, Rajasthan, Tamil Nadu & Pondicherry, Uttar Pradesh, Uttaranchal and West

Bengal.

Evolution of the company

It all started in the year 1987 when Mr. C.J. George and Mr. Ranajit Kanjilal founded Geojit as a

partnership firm. In 1993, Mr.Ranajit Kanjilal retired from the firm and Geojit became the

proprietary concern of Mr. C .J. George. In 1994, it became a Public Limited Company named

Geojit Securities Ltd. The Kerala State Industrial Development Corporation Ltd. (KSIDC), in

1995, became a co-promoter of Geojit by acquiring a 24 percent stake in the company, the only

instance in India of a government entity participating in the equity of a stock broking company.

The year 1995 also saw Geojit being listed on the leading regional stock exchanges. Geojit listed

at The Stock Exchange, Mumbai (BSE) in the year 2000. Company’s wholly owned subsidiary,

Geojit Commodities Limited, launched Online Futures Trading in agri-commodities, precious

metals and energy futures on multiple commodity exchanges in 2003. This was also the year

when the company was renamed as Geojit Financial Services Ltd. (GFSL). The Board consists of

professional directors; including a Kerala Government nominee. With effect from July 2005, the

company is also listed at The National Stock Exchange (NSE). Company is a charter member of

the Financial Planning Standards Board of India and is one of the largest Depository Participant

(DP) brokers in india.On 31st December 2007, the company closed its commodities business and

surrendered its membership in the various commodity exchanges held by Geojit Commodities

Ltd. Global banking major BNP Paribas took a stake in the year 2007 to become the single

largest shareholder. Consequently, Geojit Financial Services Limited has been renamed as Geojit

BNP Paribas Financial Services Ltd.

ABOUT BNP PARIBAS

BNP Paribas (www.bnpparibas.com) is one of the 6 strongest banks in the world according to

Standard & Poor's.* With a presence in 85 countries and more than 205,000 employees, 165,200

of which in Europe, BNP Paribas is a global-scale European leader in financial services. It holds

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key positions in its three activities: Retail banking, Investment Solutions and Corporate &

Investment Banking. The Group benefits from its four domestic markets: Belgium, France, Italy

and Luxembourg. BNP Paribas also has a significant presence in the United States and strong

positions in Asia and the emerging markets. BNP Paribas has been operating in India since 1860

in a number of businesses such as Investment Banking (CIB), Private banking (BNP Paribas

Wealth Management), Life Insurance (SBI Life) and Asset Management (Sundaram BNP

Paribas), Infrastructure Funding (Srei BNP Paribas), Retail Financing (Sundaram BNP Paribas

Home Finance), Car Contract Hiring (Arval), Institutional Broking (BNP Paribas Securities

India) and Securities Services (Sundaram BNP Paribas Securities Services and BNP Paribas

Sundaram Global Securities Operations).

GEOJITH BNP MILESTONE

Product innovation backed by a high level of domain specific knowledge and state-of-the-art

technology has helped Geojit BNP Paribas set many milestones including numerous industry

firsts.

       1994

Becomes a Public Limited Company named Geojit Securities Ltd.

       1995

Kerala State Industrial Development Corporation Ltd.(KSIDC) acquires 24 percent

equity stake.

Membership in National Stock Exchange (NSE).

Public Issue

       1996

Launch of Portfolio Management Services with SEBI registration.       

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1997

Depository Participant (DP) under National Securities Depository Limited.

       1999

Membership in Bombay Stock Exchange (BSE).

       2000

BSE Listing.

1st broking firm in India to offer online trading facility.

Commences Derivative Trading with NSE.

Integrates the 1st Bank Payment Gateway in the country for Internet Trading.

       2001

Becomes India's first DP to launch depository transactions through Internet.

Establishes Joint Venture in the UAE to serve NRI customers.

       2002

1st in India to launch an integrated internet trading system for Cash & Derivatives

segments.

       2003

Geojit Commodities Limited, wholly owned subsidiary, launched Online Futures Trading

in agri-commodities, precious metals and in energy futures on multiple commodity

exchanges.

National launch of online futures trading in Rubber, Pepper, Gold, Wheat and Rice.

Company renamed as Geojit Financial Services Ltd.

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       2004

National launch of online futures trading in Cardamom.

        2005

NSE Listing.

Geojit Credits, a subsidiary, registers with RBI as a Non-Banking Financial Company

(NBFC).

National launch of online futures trading in Coffee.

       2006

Charter member of the Financial Planning Standards Board of India.

       2007

BNP Paribas takes a stake in the company’s equity, making it the single largest

shareholder.

Establishes Joint Venture in Saudi Arabia to serve the Saudi national and the NRI.

       2008

BNP Paribas Securities India (P) Ltd. – a Joint Venture with BNP Paribas S.A. for

Institutional Brokerage.

1st brokerage to offer full Direct Market Access execution in India for institutional

clients.

       2009

Launch of Property Services division.

Launch of online trading in Currency Derivatives.

Consequent to BNP Paribas becoming the largest stakeholder in Geojit Financial

Services, company is renamed as Geojit BNP Paribas Financial Services Ltd.

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PRODUCT PROFILE

BROKING SERVICE THROUGH:

National Stock Exchange [NSE]

The Stock Exchange, Mumbai [BSE]

Net Trading

Derivatives [NSE]

Index Futures

Index Options

Stock Futures

Stock Options

DEPOSITORY SERVICES-NSDL:

All DP services available at all branches

Delivery of shares through internet [Speed-e]

Off market Transactions

Internet Services

PERSONEL INVESTMENT PLANNING:

Trained Investment Planners at branches evaluate, investment needs of clients and offer

appropriate solutions

PORTFOLIO MANAGEMENT:

Competent teams of professionals manage portfolios, Distribution: Mutual Funds, IPOs,

Corporate Bonds and Govt. Securities Housing Mortgages, Life & General Insurance Products.

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Online   Trading

Geojith bnp Paribas Limited as a SEBI registered Trading Member of NSE and BSE offers

Internet trading. To trade online the customer is provided with a user id, password and also a

security token which flashes a dynamic password number. This security token displays a new 6

digit number every 36 seconds.

To facilitate trading the following frontend screens have been made available:

1.easy Trade

2.Insta trade

3.Fast Trade

4.super Trade

Insta Plus

The trading system is totally secured and is SSL (Secure Socket Layer) enabled. All interactions

on the trading system are encrypted using industry standard encryption algorithms.

Call   &   Trade

Apart from Internet trading, the customers are also provided with the option of trading through

the Call & Trade facility. When the customer calls the Call & Trade number to transact, he needs

to authenticate his identity by providing the user id, and the dynamic password number from his

security token. Password is not required for Call & Trade transactions.

AMO

Our customers can also place After Market Orders (AMO) on NSE & BSE from 7:30 PM

onwards on a Trading till 8:00 AM on the next Trading day. The accumulated orders will be

released to the Exchange for execution after the market opens on the next trading session. Market

orders cannot be placed in AMO. F&O orders are currently not accepted by us under AMO.

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AMO provides the convenience to the customer to place limit orders without having to wait for

the market to open

Portfolio Management Services (PMS) from geojith Securities Limited

Geojit bnp Paribas Limited is a SEBI Registered Portfolio Manager. Geojit Securities

Endeavour’s that every portfolio created is reflective of the values on which Geojit Securities has

been built - a commitment towards transparency and a strong research - driven investment

process

Advantages of PMS

While your personal portfolio reflects your investment style and profile, managing it requires

considerable time and effort. Anticipating & analyzing market movements, financial statements

and studying macro-economic variables is becoming increasingly complex. As you may not have

the required time and expertise to manage your investments, under Portfolio Management

Services, you delegate the responsibility of managing your portfolio to our team of specialists

who understand your investment objectives. Our team of Portfolio Managers, Research Analysts

and Relationship Managers are working continuously to create and actively manage your

portfolio to provide you the best returns in the fast-changing market dynamics.

DESIGN OF THE STUDY

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The study done is basically an organizational study mainly emphasizing on the working of

various departments functioning in it, the role of each one in the overall organizational set up and

the activities performed by various departments. Relevant data and Information regarding the

same needed to be obtained for this. As per a pre planned schedule visits were made to different

departments in order to obtain the needful data and information. Secondary sources were used to

get the relevant information and for the subsequent preparation of the report.

Secondary data:

For this study secondary data was obtained through information available in text books and

websites related to the topic and brochures.

SCOPE OF THE STUDY

The organization study covers the following aspects:

1. Present position of the company.

2. Overall functioning of the company.

3. Performance of the company.

OBJECTIVES OF THE STUDY

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Primary objectives are:

1. To know what all departments are there in the company and to study individually the

working of various departments.

2. To know how the activities of various departments are interrelated.

Secondary objectives are:

1. To gain an insight about the company.

2. To know its vision, mission, quality objective and quality policy of the company.

LIMITAION OF THE STUDY

1. The study was restricted only with available information and it may not be authentic one.

2. The time is so limited so I could not observe all the activity of the company.

3. Most of the employees are busy with their work so it is very difficult to clarify our

doubts.

QUALITATIVE ANALYSIS

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During this training at Geojit BNP Paribas Ltd, we had come to know the Strengths-Weaknesses-

Opportunities-Threats for the company and it is very useful for a company to analyze them.

Therefore, the SWOT analysis is presented here and the suggestions for maintaining strengths

and removing weaknesses are explained.

STRENGTHS:

Company having well-maintained infrastructure.

And also have dedicated, Intelligent and Loyal staffs.

They offering on-line trading products.

Geojith having lowest brokerage and other charges w.r.t. Competitors.

The best investment advice correct up to 70-90 % through dedicated

Research and reports.

Company also offering wide product range to enable the clients to choose the best alternative.

Geojith is one of the best DPs in India.

Geojith having a positive image in the existing clients.

WEAKNESS:

Less awareness in the market.

Time consuming process for account opening, resolving the problems of the customers, etc.

Service quality is not maintained accordingly how they are promoted.

OPPORTUNITIES:

Slope of stock market towards delivery based transaction.

Large potential market for delivery and intra-day transactions.

Open interest of the people to enter in stock market for investing.

Attract the customers who are dissatisfied with other broker & DPs.

An indirect opportunity generated by the market from its bullishness.

THREATS:

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Decreasing rates of brokerage in the market.

Increasing competition against other brokers & DPs.

Poor marketing activities for making the company known among the

Customers.

A threat of losing clients for any kind of weakness of the company.

Losing the untapped market with the entry of the competitors.

DEPARTMENTAL STUDY

Administration

• Provides support and service for the activities of the Board of Directors

• Coordination of branch activities and provision of interaction between branches and the main

office.

• Expanding and reorganization of Bank market network.

• To create appropriate condition for efficient operation of structural franchisees.

Human resource

Human Resources and Administration department is one, which facilitates smooth working

of the organization by looking into the human resource side and also the overall

administration of organization. . The Human Resource Management is very important for the

success of any organization.

Different individual exhibit similar and dissimilar pattern of behavior. They have their own set of

needs, drives, goals and experiences. Management should be aware of their requirements.

Manpower management is the most critical job. Proper human resources management will

enhance efficiency and performance of people at work.

HR MISSION

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• To create HR policies and processes which are employee friendly.

• To build a culture which is warm forthcoming and professional with a sense of

ownership & pride.

• To encourage innovative thinking.

• To encourage transparency & teamwork.

• To develop leaders at all levels with general management skills.

• To create a learning organization.

• To develop competencies & skills through training and development.

• To constantly raise levels of employee productivity.

• To work towards attaining & sustaining the best employer status

OtherFunction of Human Resource Department

Recruitment

Recruitment means generating a pool of qualified employees for job. Announcing job

opportunities to public in such a way that number of suitable people will apply for

them.Recruitment process done only at the initial stage.Mainly qualfied people are selected for

work.

Selection

Selection means choosing right profile from that number, those applicant whom are most likely

to succeed in the job. After getting the list of candidates, an interview conducted at the unit level.

Final selection is made after test their skill and technical ability by putting them on the job.

Training and development

Training and development is also done in geojith. After recruitment and selection the new hands

are given on the job training at the unit level. All workers are kept as trainers for 3 months to one

year. Later the absorbed as permanent workers considering their performance

Promotion

Promotion is the transfer of an employee to new position which comments high pay, privilege

status both at work and in the community out side and fringe benefits perhaps the greater job

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security. And more senior position from which a person render better service to his company.

His duties, responsibilities, status and pay also increases. Company gives keen attention with

regard to promotion.

Wage structure

Wage structure is dfferent for different positions.

Allowances

Second important component of wage package is dearness allowance, which is paid to offset the

rise in prices. Allowances like conveyance, house rent etc.

Employees provident fund

Company follows contributory provident fund. The workers contribute some percentage of their

wage (basic pay + DA) and the management contribute at an equal rate.

Labor welfare fund

There is a labor welfare fund .In which the employee contribute some rupee per head and the

employer contribute at double to the same.The fund enables the subscribe to get children

treatment of self and dependents etc..

Thus all employees are covered social security schemes of government,enabling

education of children of workers etc.

Gratuity

Employees are eligible for gratuity based on the payment of gratuity Act,1972

Welfare to workers

Rest room

A rest mean is provided to employees to relax at the concerned time.

Facilities for Relaxing

The company also provides sitting facility for the workers when they are getting interval or

lunch.

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Health

One of the important things is that the employees’ general health, both physical and mental

should be cared. The factors, which influence the general health of the worker, can be divided

into two broad groups.

1) Those which are associated with his working environment.

2) Those which he shares with the rest of the community.

Cl eanliness

The company is kept clean and free from effluvia. Accumulation of dust removed by proper

drainage facility made in the chemical treatment. Walls, doors and windows shall be repainted or

revarnished at least once in three years.

Disposal of waste and effluents

Effective arrangements shall be made for the disposal of waste and for making them fever and

symptoms. It does not harm any local people in any way.

Ventillation and Temperature

Effective arrangements shall be made for ventilation and temperature so as to provide comfort to

the workers and prevent injury to their health there is adequate ventilation is for fresh air.Air

condition is provided for every room.

Dust and fires

Effective management shall be taken pre view the inhalation and accumulation of dust and fires

or other impurities in parities at work place.

Lighting

The state government may prescribe standards of proper artificial nature lighting facilities are

included.

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Drinking Water

There shall be effective arrangements for whole some drinking water for workers for worker at

convenient points

Finance and accounts

The department is concerned with the provisions and use of accounting information to managers

within organizations, to provide them with the basis to make informed business decisions that

will allow them to be better equipped in their management and control functions.

The accounting department jointly perform the financial function of geojith bnp paribas

Functions of accounting department include preparing, checking and accounting the following

vouchers and bills.

• Cash receipt and cash payment.

• Bank receipt and bank payment.

• Purchase journal. Journal voucher.

• Preparing debt/credit notes.

• Updating vouchers in computer system.

• Preparation of reconciliation statement such as bank, party accounts etc.

• Maintain and safe custody of vouchers, records, ledgers and registers.

• Review of the general ledger and sub ledger and reconciliation.

• Ensure safety custody of cash and unused cheques.

• Maintain the fixed asset register and ensure proper filling of the bills of purchase,

installation certificate etc. for the tax purpose.

• Ensure compliance of the various commitments for the borrowings and adherence of the

schedule for the repayment of the interest and the principal.

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IT department

Functions of IT may involve one or more of the following tasks:

• Hardware inventories.

• Server availability monitoring and metrics.

• Software inventory and installation.

• User's activities monitoring.

• Capacity monitoring.

• Security management.

• Network capacity and utilization monitoring.

• Anti-manipulation management.

Marketing department

The term marketing means social and managerial process by which individual and group

obtain what they need and want through creating and exchanging product and value with others.

In the words of Philip Kotler “marketing is a societal of process by which individuals and group

obtain what they need and want through creating, offering and freely exchanging product and

services of value with each other”.

Definition of sales promotion

Promotional activities of a non-recurreny nature which are used to reinforce personal selling and

advertising for stimulating consumer purchasing and dealer effectiveness.Thus sales promotion

can be aimed at

Consumers or

Dealers

Sales promotion is an important instrument in marketing to lubricate the marketing efforts.

Today sales promotion is a necessity and not merely a luxury or a fashion.It is not expenditure;it

is an investment which can pay rich dividends.It is an integral part of the market effort.Sales

promotion is reffered to activities other than personal salesmanship,advertising and

publicity,which stimulate consumer purchasing and dealer effectiveness.It is a plus ingredient in

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the marketing mix,whereas advertising and personal salesmanship is essential and basic

ingredients in the marketing mix.

In short,sales promotion is a bridge or a connecting link covering the gap between advertising

and personal salesmanship,the two wings of promotion.Sales promotion is a vital link between

advertising and field selling.It aims at stimulating consume purchasing at the point of sales and

dealer's effectiveness at the retail channel of distribution,particularly becuase retainig is a highly

comptetive field.

It can arouse enthusiasm,create a buying mood or spark an immediate reaction from

consumers,dealers and the firm's sales person.Many sales promotion campaigns involve the use

of incentives.sales promotion is often thought as special selling effort to accelarate sales.

In general usage,all the efforts made by a firm to increase its sales and included in sales

promotion.In the words of George W.Hopkins-"Sales Promotion is an organized effort applied to

the selling job to secure the greatest effectiveness for advertising and for dealers help".

According to AMA ,sales promotion includes -"those activities other than personal

selling,advertising and publicity taht stimulates consumer purchasing & dealer effectiveness,such

as displays,shows & exhibitions,demonstration and various non-recurring selling efforts not in

the ordinary routine ".

The ultimate aim of sales promotion is the same as that of advertising and personal selling i.e;

increasing the sales of the goods and services.The immediate objectives,however,would be to

introduce new products,to attract new customers,to buy more,to increase sales in slack

seasons,etc.

Sales promotion techniques supplement advertising programs.These techniques are generally

used to convert the awareness of consumers created by advertising into a concrete buying

decicion.

Functions of marketing department

• Educate the prospects on the products and services.

• Customize the approach to each of the different customers involved in the sales process.

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• Establish a knowledge base for sales people, resellers and partners.

• Ramp up the new salespeople more quickly and keep them on road.

• Track the prospects as they move through the sales process.

• Harvest other types of information from your market to help the company close business

more quickly. The data of the prospects can be used for research and development

purpose.

• Enabling the consistent flow of information to the customer and encouraging feedback

from them.

• Helping the customers do the Financial Planning for future.

Function of branch office

• Sales and distribution

• Customer relation

FINDINGS

• Most of the employees are male workers

• All employees are familiar with the job and some are experts.

• Most of the employees are satisfied in interpersonal relation.

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• Above half of the employees feel work quality is competent.

• Some of the workers show self-confidence in low level.

• Organizing ability of workers is medium.

• Most of the workers show a very good responsibility of work.

SUGGESTION

• Due to lack of learning ability, good training should be provided for workers.

• Female workers are comparatively low and that has to be increased.

• Counseling should be provided to employees for avoiding negative attitude in work.

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• To introduce various performance standards based on job description and satisfaction.

• To give follow up of performance appraisal reports.

• Introducing different wage system to increase interest on work

• Personality development programs should be provided to increase self confidence among

employees.

• Should be recruit more employees in the organization.

CONCLUSION

The project in GEOGITH BNP PARIBAS FINANCIAL SERVICE LTD, CALICUT was very

informative and gives me a very good experience about the share market industry. The minor

project has definitely helped me to get more confidence to handle complex projects. The overall

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experience in this company was very satisfactory and was very helpful. Employees here have

been very helpful and friendly. The information and knowledge Gained during these days is very

supportive and will help in future too. This gives a fair idea how does the companies work on

real time basis.

BIBLIOGRAPHY

Websites:

www.geogith.com

www.wikipedia.com

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www.bnpparibas.com

www.bse.com

Books:

Security analysis and portfolio management, “Ronald and Donald”, 6th edition, 2006.

Financial management.’I.M.Pandey’, 9th edition, 2004.

A. vinod, Management Accounting, ‘2nd edition calicut University Central Co-operative Stores

Ltd, 2003.

V.R. Palanivelu, Accounting for Management,’1st edition; New Delhi: Laxmi

publications(p)Ltd., 2007.

Other sources:

Organizations brochures.


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