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Geomarketing and

GIS tools for real

estate sales and

financial planning

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Wiser and richer

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Who?

Where?

How many?

How much?

Price?

Demand &

Supply

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Real estate

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Immediate benefits Possibilities?

Naive strategy Data driven strategy

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Reach

Consumer

Communication Convenience

Cost

• Local market preferences

• Personalized

advertising

• Attraction of non

clients

• Direct marketing in

hotspots

• Client lists per

office

• Specialized agencies

by products and

consumer profiles

• Web

customization

• Consumer

profiles

• Locate

customers

• Local price definition

• Segment products

by selling potential

• Financial impact

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Who?

Habits® Database

Demographic evolution

Property characteristics

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Where? How many?

The target in the area of influence is quantified through an origin (buyers)

and destination (properties) precalculated data matrix

Higher

Propensity

Lower

Propensity

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Geographical

sales model

Spain coverage at

census area level

Local markets effect

Price-elasticity

Real estate selling

potential

Higher smp

Lower smp

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Price policies

ROI calculation

Portfolio optimization

Minimum offer price to accept

Houses Apartments

Discount Sold houses ROI Discount Sold apartments ROI

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Campaign designing

Census area level data allows a selection of the best properties in

terms of selling probability by zone and price

Definition of the best channels to act through (offices, agencies,

cashiers, mailing…)

Adaptation of the message to reach segmented markets

Give a look at the real estate

selection we have made for you

We have thoroughly chosen those properties

which stand out the most from our stock and

which could be the beginning of new horizons

and projects for you

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© AIS

Conclusions

New business strategy

through GIS data analysis

250% ROI

Path to follow in other

sectors?

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AIS Intelligent Decisions

c/ Castillejos, 365, 2ª Planta 08025

Barcelona - España

Tel: +34 93 414 35 34 Fax: +34 93 414 10 28

marketing@ais-int.com

www.ais-int.com