Contains analysis of print, online and broadcast coverage – 22 May to 22 July 2014 Analysis by Smartis

1. S8 Pre-TX Topline Dashboard & Summary

• In the period 22 May – 22 July 2014 there were at least 817 media items for Geordie Shore’s eighth series, worth an estimated £4.9m in attributable PR Value (PRV), providing an estimated 849m Opportunities to See (OTS) the coverage.

• In comparison with build-up coverage for previous Geordie Shore series, S8 had its best ever

pre-TX £PRV total - £1m more than for S6. Also, it had the third best volume performance, narrowly behind S4 and S6.

• 80% of Geordie Shore’s coverage came from websites, 16% were traditional print articles and

4% TV & radio clips. • By estimated £PRV, the top print titles were: The Sun (£404k), Heat (£356k), Zoo (£299k), Daily

Star/Sunday (£258k), Now (£247k), Star (£246k), New! (£245k) and Reveal (£110k).

• The top websites by volume included: nowmagazine.co.uk (68), metro.co.uk (35), dailystar.co.uk (33), mirror.co.uk (32), reveal.co.uk (31), dailymail.co.uk (28) and OK.co.uk (27).

£4.9 million pounds of PR value achieved off PR spend of £30,000

Shifting from print to online to reach

key audience and demograph 80% of press is online generated from

placing news stories, interviews, gossip and placing assets created in

house

PRE launch stats only – more press to follow

Best ever pre tx value of coverage

To give some perspective on how this value compares with other MTV campaigns and see just what an achievement this is: Movie Awards 2014 – international MTV event with A list celebrities and key talkabout moments and worlds press in attendance - £5.4 million Ex on the Beach – brand new series with new talent and exciting concept £2.8 of press for entire series Valleys series 3 - £2.1 million

Type Vol. £PRV ms OTS ms

Online 653 2.4 731

Print 133 2.4 97

Broadcast 31 0.06 21

Total 817 4.9 849

S8 Pre-TX Topline Summary

Top 5 Print Items by £PRV

“Geordie Shore is back on our screen and promises to be the most outrageous season

yet, with two new hunks in the house”

“There's only one TV shows that can promise sex, slutdropping and tashing-on in the first five minutes”

“Brace yourselves the badly behaved twenty-somethings are back .. And the

gang will be off to Iceland to cause mayhem in sub-zero temperatures”

“Cue lots of fun, flirting, fights and falling over - and that's just the

antics we can print!”

“This year's antics are set to be more explosive than ever before with rumours of a liaison between Charlotte Crosby's ex

Gary 'Gaz' Beadle and Vicky Pattison”

“Expect fireworks in the new series of Geordie Shore”

“I am like - you really need to watch the six series of Geordie Shore because it gets really good” (Ellie Goulding)

“You may think it's tacky, but compared to The Valleys it's like watching Brideshead revisited”

“The mint lads and lush lasses of the Toon are back for an 8th series of boozing, banging and bitching .. There'll be plenty of spice boys, tashing on and - of course - dramas more

fake than the cast's orange glow”

“Lock up your sons and daughters because those party monsters from the Toon are back

for more shots, shagging and scrapping”

“Wa-hay! Two new "mint" lads, Kyle and Aaron, are joining the Geordie Shore gang .. And if that's not exciting enough, the whole bunch of them are sent to Iceland”

“The Geordies are back and in Newcastle and there are two mint additions into the house.

Who will be first to christen the shag pad? Time to get mortal and find out!”

“The Geordies are back on our screens tonight - and Charlotte and Co are expected to pull in record ratings for MTV”

2. Selected Pre-TX Media Comments

3. Activity Summary

S8 Topline Activity Summary: Our main objective was to drive viewers to watch series 8 of Geordie Shore on MTV, 22nd July. This was achieved by supporting existing digital and marketing campaigns ahead of launch. Therefore, we very much focussed on working with available assets and creating our own content. Pre launch • Tweeted personalised images and messages of Geordie Shore 3rd birthday

Geordie Shore Series 8 Trailer • Brand new trailer seeded online

Introducing Aaron and Kyle • A media day introducing 12 journalists to the new boys Geordie Shore House Tour • The first ever media trip for our VIP journalists to the Geordie Shore House – journalists were treated to

themed interviews and dinner with the cast creating the ultimate Geordie Shore experience

Publicity Stills • New publicity stills were shot, with one image placed exclusively in The Sun TV Biz. The remaining images

were then seeded online

3. Activity Summary

S8 Topline Activity Summary Continued: Who’s Had Who Infographic produced exclusively for press • Created a fun infographic showing who’s had who in the Geordie house. This was then seeded to online

outlets with great success Charlotte and Scott Press Day: • Nine interviews set up with Charlotte and Scott for the media who did not attend the house tour

Personalised Press Strategy Calved up press opportunities across our on and offline media outlets with cast including 4 page main heat interview of day of TX with Vicky

Here They Come Sex Faces: • Sex expert Annabelle Knight analysed our casts sex face images • A press release and images were seeded out to the media • Sex face game created and seeded socially to media and celebs. This was hosted on Beamly and MTV.co.uk • The game has had 38,362 page views thus far

This has been the HIGHEST pre-TX PR value achieved for Geordie Shore so far, worth £4.8 million