Date post: | 12-Jul-2015 |
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16,24 Mio. Unique User 2,4 Mio. Members 13 Mio. Ques6ons 52 Mio. Answers 6,7 Mio. UMU
Crossfunc6onal team Blogging Beta Community UX Cinema User Interviews
v1.9.2
„At least (…) we want developers to create both, Android & iOS, Apps. As long as they‘re not iden6cal.“
„Make it Universal. Without just upscaling it.“
„Do people know your App icon? Is it s6ll working if put in a folder?“
ASO: „Your first Screenshot needs to rock. Get rid of Screenshots
with devices. Get rid of marke6ng blabla“.
ASO: App Defini6on Statement -‐ One sentence: DO: what is the App for? FOR: who is the App for?
USP: why is the App unique?
„Think about a ‚pack of features‘ release!“
To be submi`ed on November 26th
ad copy tes6ng („for free“ & „new“)
1 2
3 4
Learnings Don‘t you dare to think you know your audience because auf past research!
Be specific! What‘s in it for me? #story #visual FB App Install Ads are good for a conHnuous reach, not for a big buzz
Rose up 7 posiHons within „Social Networks – Free“ (#39 to #32, 4 days)
So far, so good… • Created a marke6ng plan
• „have at least a 4 stars ra6ng before submission“
• Sent a preview presenta6on to Apple
• Received „…being considered to be featured…“ email and created the artwork
• Final mee6ng with Apple
• Internal briefing (make the server ready)
Launch campaign: first week in December
Let‘s keep in touch & drop me an email for campaign updates
Thank you!