Georgia Takes The LeadGeorgia Takes The Lead

AGENDA TOPICSAGENDA TOPICS

• Current situation

• Girl Scouts and Boy Scouts

• Strategy – A case for change

• Why Best In Show Pet Treats

• National 4-H Council asks Georgia to lead Pilot

• Ready To Go

CURRENT COUNTY CURRENT COUNTY SITUATIONSITUATION

• Budget cuts begin to impact 4-H Program

• Uncertainty related to impact of long-term budget cuts

• Growing need for State and Counties to develop alternate source of income to support 4-H staff, program, recruitment, training and member participation

CURRENT CLUB CURRENT CLUB SITUATIONSITUATION

• Many ineffective fundraisers offered: candy bars, cookie dough, magazines, candles, calendars, wrapping paper and cookbooks

• Products are not unique to 4-H• Poor brand fit – not consistent with 4-H program values• Low return – Low Participation – “Fundraising Burnout”• There are a few exceptions: some local fundraising

products and activities benefit 4-H in respective counties e.g. vidalia onion sale, rib eye sale, homemade pie auctions, etc.

CURRENT SITUATION:CURRENT SITUATION:FRAGMENTED APPROACH FRAGMENTED APPROACH

TO FUNDRAISINGTO FUNDRAISING• Does not harness the power of 4-H Membership• Does not provide the related learning and skill

developmental opportunities• Does not create public awareness and media

coverage to promote the 4-H Program• Some Clubs/Members spending their 4-H time

on multiple fundraisers instead of doing 4-H Program

A BRANDED SOLUTION TO A BRANDED SOLUTION TO FUNDRAISINGFUNDRAISING

• Girl Scout Cookies - $750 million annually• Girl Scout Cookie sale began formally in 1930’s• Girl Scouts now sell 200 million boxes annually• Per girl average is well over 100 boxes per seller• Annual Cookie sale creates opportunities for

media coverage and awareness of Girl Scout Program

• Boy Scout Popcorn sale began in 1981 with a bucket of popcorn and seven Scout Councils

• Over $1 Billion raised to support Scouting Programs between 1981 and 2005

FUNDRAISING STRATEGYFUNDRAISING STRATEGY• Provide leadership and tools that would EASILY,

EFFICIENTLY and EFFECTIVELY meet the fundraising needs of County Extension Agents, clubs, and members.

• Test the viability of a strategically planned, growth-oriented, youth-led, brand-relevant, high-quality, high-visibility, high-return fundraising program that would be conducted one time each year.

• Offer all clubs the opportunity to participate in an annual national fundraising event, while maintaining latitude for those Counties/Clubs with a successful long-term alternate sale/activity to continue with tradition.

Pet Treats Right for 4-HPet Treats Right for 4-H

• Fit with 4-H BRAND – Consistent values• Completely new fundraising product concept• UNIQUE opportunity to BRAND National 4-H Pet

Treat Sale• Right Price for high level consumer support• High-demand product• Easy, Simple, Delightful, Rewarding

Impact Beyond Just $Impact Beyond Just $

• Learning Life Skills: Goal setting and Teamwork• Financial Literacy: Marketing and Financial

Planning• Involvement in Community Service Projects• Strengthen Public Image & Awareness of 4-H• Increased Participation in 4-H Programs• Increased Membership• Eliminate time and effort spent on ineffective

fundraising activities

FUNDING for EACH LEVEL of FUNDING for EACH LEVEL of 4-H4-H

• ALL packages $4.00 to consumer

• 50% Fundraising Profit– $1.50 to County– $ .25 to County for Operational Expense

• (incentives, shipping, volunteer recognition)

– $ .25 to State Program

• Product Cost: $2.00

COUNTIES UNITE!COUNTIES UNITE!

READY TO GOREADY TO GO

• Best In Show Pet Treats program is 4-H licensed and customer tested with POSITIVE RESULTS

• High-quality product – made in the USA• Custom packaging reflects the wholesome

image of 4-H• Market-tested varieties for maximum sales:

– 3 Dog Treats– 2 Horse Treats– 1 Cat Treat

BEST IN SHOW PROVIDES BEST IN SHOW PROVIDES THE “KNOW HOW” AND THE “KNOW HOW” AND

MATERIALSMATERIALS• Best In Show provides the processes and

systems• Best In Show provides the sales materials and

forms• Best In Show teaches you how to:

– Involve a small Volunteer Team to lead the annual pet treat effort

– Share Key Training Points that will help your entire team be successful

– Conduct a CONCISE pet treat sale for maximum effectiveness

– No product purchase required upfront

EASY ONLINE REGISTRATIONEASY ONLINE REGISTRATION

• County Extension Agents will register online at www.pettreats4youth.com/reg_form.htm

• All materials will be mailed to the County Extension Agent upon registration

PILOT CALENDARPILOT CALENDAR

PILOT CALENDARPILOT CALENDAR

PILOT CALENDARPILOT CALENDAR

PILOT CALENDARPILOT CALENDAR

ALL COUNTIES SELECT ALL COUNTIES SELECT COMMUNITY SERVICE PROJECTCOMMUNITY SERVICE PROJECT

POWERFUL 4-H IMAGES POWERFUL 4-H IMAGES THROUGHOUT GEORGIATHROUGHOUT GEORGIA

• Media Plan posted on 4-H brand network and the Best In Show Pet Treats website

SUMMARYSUMMARY• Growing need for strategic, effective BRANDED

fundraising product sale campaign• Work together at one time, on one project, with one

purpose• EMPOWER Youth by providing important Life Skill

and Financial Literacy development opportunities• UNIFIED strategic effort can help GROW a

RELIABLE revenue stream to benefit all levels of 4-H• Strengthen public image of 4-H through promoting

involvement in community service projects• Increase awareness of 4-H

A WIN/WIN OPPORTUNITYA WIN/WIN OPPORTUNITYFOR GEORGIA 4-HFOR GEORGIA 4-H