Georgian Show-Full-p3

THE LARGEST OUTDOOR STUDENT-RUN AUTO SHOW IN NORTH AMERICA

SUPPORTED BY:

AutoShowpg. 19

Win a

$100 GAS CARD!

New Car PreviewsPFAFF Autocross Track

Awards and Scholarships

JUNE 5, 6, 7, 2015

Celebrating30years

Georgian College’s Automotive Business School of Canada (ABSC)— formerly theCanadian

Automotive Institute (CAI)—was forged by a $5million donation raised byCanada’s auto dealers.

The program itself was developed by the college and backed by the national association that

represents dealers, the Canadian Automobile Dealers Association (CADA).Canadian Automobile Dealers Association

Congratulations fromCADA, and here’s to the next 30 yearsofmaking automotive industry dreams come true!

FuellingbigdreamsThirty years ago, a handful of people shared a vision. Theyimagined a college programwhere youngCanadians from everywalkof life could pursue their dreams of getting a specialized education thatwould lead to fulfilling careers in Canada’s automotive industry. Thirtyyears later, that dream has exceeded all expectations.

The innovation continues this fall, as the newAutomotiveManagement Graduate Certificate Program launches.

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www.GeorgianCollegeAutoShow.ca JUNE 2015 | GEORGIAN COLLEGE AUTO SHOW 3

4 ............ President & Dean’s Messages5 ............ Welcome to the Auto Show6 ............ For the Driven7 ............ Schedule of events8 ............ Auto Show Student Committee9 ............ Jon Montgomery10 .......... Accelerate your success11 ............ Show sponsors12 ........... Distracted driving13 ........... Site map14 .......... 30 Years in photos15 ........... History of ABSC16 - 18 ... Featured vehicles19 .......... Show Passport20 ......... 2015 Subaru Legacy21 ........... Show contributors22 .......... Thank you23 .......... Captain and co-captain List

571 Bayfield St. N., Barrie, ON L4M 4Z9 Phone: 705.726.6537 Fax: 705.726.5148

Director of Advertising: Sandy DaviesSenior Graphic Designer: Omar CushnieManaging Editor: Brian RodnickPublication Coordinator: Kayla McCarvilleAdvertising Staff: Mark Carpenter, Amanda Babineau, Jennifer Gruer, Kim Black

THE BARRIE EXAMINER IS A MEMBER OF

One Georgian Dr., Barrie, Ontario L4M 3X9Phone: 705.722.5161 Fax: 705.722.5176 Georgian College President and CEO: Dr. MaryLynn West-MoynesAutomotive Business School of Canada Dean: Dr. Marie-Noëlle Bonicalzi AUTO SHOW COMMITTEEStudent team: Katheryn Abou-Chakra, Michael Anderson, Matt Garwood, Ashley Schneider, Michael Vander HeydenAuto Show Manager: Sara TuckAuto Show Assistant: Katherina Symes AUTOMOTIVE BUSINESS SCHOOL OF CANADAFaculty: Jim SmithEmployer Development Officer: June MartinDean’s Assistant: Veronique DelaunoisProgram Manager, OMVIC: Sebrina Westbrooke

GEORGIAN AUTO SHOW 2015

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4 GEORGIAN COLLEGE AUTO SHOW | JUNE 2015 www.GeorgianCollegeAutoShow.ca

Welcome to the Georgian College Auto Show – a 100 per cent student-driven event and a live learning lab unlike any other. We are proud to celebrate our 30th anniversary and to be one of the largest

outdoor auto shows in North America.

Our students have been hard at work this year, accelerating the show to a whole new level. They’ve done an exceptional job strengthening industry connections and organizing a wide array of activities and exhibits for you and your family to explore. You can expect show favourites such as the Brampton Batman, KidZone, electric vehicle

On behalf of staff and students at Georgian College, I am delighted to welcome you to the Automotive Business School of Canada and the Georgian College Auto Show.

For the past 30 years the Auto Show has played an integral role in the Automotive Business diploma program and has also become a large component of the Bachelor of Business – Automotive Management program. We are extremely proud of the show’s continued success. We are particularly thankful to the manufacturers, dealers and to all of the other participants in the show. Without their generosity and support this opportunity for our students would not have been possible.

This continued support is what makes the Automotive Business School of Canada the best school for the industry and provides our students

MESSAGE FROM THE DEAN

MESSAGE FROM THE PRESIDENT

Dr. Marie-Noëlle BonicalziDean, Automotive Business School

of Canada

Dr. MaryLynn West-MoynesPresident and CEO

with great opportunities such as co-op placements, excellent graduate placement rates and scholarships, just to name a few.

While you are touring the Auto Show, please be sure to stop and ask our students about the new vehicles and products that are on display. Take advantage of getting this information in a sales-free environment! Our students have worked extremely hard, faced some challenges in organizing this event and are looking forward to putting their skills and knowledge to work.

I would like to extend a special thank you to the members of the Board of Directors and Program Advisory Committees who have provided vision and guidance to the Automotive Business School of Canada for the last 30 years.

Enjoy this 2015 Auto Show, Accelerate Your Success!

Marie-Noëlle Bonicalzi Dean, Automotive Business School of Canada

experience and Pfaff Porsche autocross track. Our students have also revved up a few new initiatives like a partnership with Spinal Cord Injury Ontario which brings with it a full complement of accessible vehicles on site.

As community members, college partners and industry leaders, you play an integral role in the continued success of the show and our students. Thanks to each and every one of you for your ongoing support.

Enjoy the show!

MaryLynn West-Moynes President and CEO


WELCOME TO THE AUTO SHOWCongratulations to the 2015 Georgian College Auto Show Directors – Ashley, Matt, Michael, Katheryn and Michael. These outstanding students have demonstrated their passion, leadership and professionalism throughout the planning process. Their dedication and commitment to the organization and execution of one of the largest outdoor student-run auto shows in North America has been remarkable. After more than a year of precise planning, we are excited to share our finished product. It has been my pleasure to work with such a dynamic team who exemplify the motto to ACCELERATE your success.

— Sara Tuck, Auto Show Manager

Welcome to the Georgian College Auto Show. The show’s theme, ACCELERATE your success, reflects the new Georgian

College brand and the Automotive Business School of Canada. We aspire to set goals that exceed past expectations and build a bright future for the auto show. We believe that our mental, physical and emotional capabilities will provide the tools required to exceed the goals we have set for ourselves. As part of the 2015 show, we are pleased to offer a compliment of five student director positions which will provide even more opportunities for student experiential learning.

The event is recognized for showcasing Canada’s automotive retail industry in a no-pressure, sales-free environment. Manufacturers are provided with the unique opportunity to demonstrate the latest developments in the automotive industry with the help of its future leaders – our Automotive Business School of Canada students.

Since 1985, Georgian College has worked closely with the automotive industry and other exhibitors to grow the Auto Show into the success it is today. As a result, this tremendous event has grown to be an accomplishment of which everyone can be proud. With your continued support, our staff and students promise to build on the show’s legacy and continue to deliver an exceptional event each June.

We would like to thank staff, students, industry partners and everyone else who has contributed countless hours of work to the show. This year promises to be even more exciting than ever with unique attractions and exhibits. It’s guaranteed to thrill both visitors and participating students. Don’t forget to visit all of the exhibitor booths, the performance area, the electric vehicle experience, our culinary village prepared by Georgian College students, and the exhilarating Pfaff test track.

Thank you for visiting and for your ongoing support.

2015 Georgian College Auto Show Director Committee


Unique programs. Georgian College offers the only Bachelor of Business Automotive Management degree in Canada and the only Automotive Business diploma in Eastern Canada. Students receive a business education specializing in the automotive industry delivered by industry professionals. With over a 90 per cent graduate placement rate, our graduates find work throughout many sectors of the automotive industry.

Paid co-op work terms. Our programs include up to one year of paid co-op work experience in the automotive industry. This provides students not only with qualified work experience but also the opportunity to connect with the industry and guide their career path. Over 90 per cent of our graduates gain full-time employment through one of their co-op employers. Industry support. Established in 1985 in collaboration with the automotive industry, the Automotive Business School of Canada has over 30 years of experience producing leaders in the automotive industry. Through industry support, we offer over $130,000 in scholarships and awards to our students annually. Our students also have the opportunity to network and experience the industry through guest speakers, conferences, class trips, and events.

FOR THE DRIVEN

Joe Lauzon – Marketing SpecialistAutomotive Business School of Canada – Georgian College

Make cars more than a passion, make them a career and learn from the best.

Largest outdoor student-run auto show in North America. Each year, more than 10,000 guests attend the student-run Auto Show at the Barrie Campus. The show provides hands-on learning at its finest for our students. The students work directly with manufacturers and industry professionals to create a professional Auto Show.

NETWORK. EXPERIENCE. ARRIVE.

ARE YOU DRIVEN? To find out more, visit AutomotiveBusinessSchoolofCanada.ca or call 705.728.1968, ext. 1234.


DESIGN | CREATE

PLAN | RENTALS | TENTS

| DIRECT

AUTO SHOW PARTNERS 30 YEARS

CONGRATULATIONS

for

PROUD to be part of your SUCCESS

!

[email protected]

416.281.5147

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SCHEDULE OF EVENTSFRIDAY, JUNE 511 a.m. Opening ceremonies – main stageNoon Show opens Electric Vehicle Experience – Charging Station/Lot 5 Spinal Cord Injury of Ontario Accessible Vehicle Display6 p.m. Show closes

SATURDAY, JUNE 610 a.m. Show OpensAll Day Electric Vehicle Experience – Charging Station/Lot 5 Pfaff Autocross TrackNoon Show and Shine – Classic Saturday Registration for auction – main stage1 p.m. Auction – main stage3 p.m. Show and Shine people’s choice awards announcement –

main stage6 p.m. Show closes

SUNDAY, JUNE 710 a.m. Show opensAll Day Electric Vehicle Experience – Charging Station/Lot 5 Pfaff Autocross TrackNoon Show and Shine – Car Club Sunday3 p.m. Show and Shine people’s choice awards announcement –

main stage6 p.m. Show closes

SPECIAL ATTRACTIONS INCLUDE:» Batman and Batmobile – main stage» Culinary Village featuring local fare prepared by Georgian

culinary students» Distracted driver displays – performance area» Grand Touring Automobiles exotic car display – main stage» KidZone – lower field» Performance area» Racing exhibits – performance area

Please note events are subject to change without notice


Ashley Schneider Born and raised within the automotive industry, and never

looked back! I started washing cars from a young age and have

worked my way up through various positions gaining as much experience as possible. When it came time to choose a career path it was our dealer rep at the time that had spoken strongly of the Automotive Business School of Canada and strongly advised me to attend. After completing my first two years, I do not have a single regret and I love the industry more than ever. Now into my third year of schooling along side this role, it has provided me with many opportunities to bring my insight on marketing into the show. I hope some of the changes we have made this year will reach as many people within the community of Barrie and surrounding communities to bring them together for a weekend of experience like no other! I hope to see you all out there on the weekend of the show, I know it will be the best one yet – happy 30th anniversary!

Michael Anderson I am currently a fourth-year degree student and couldn’t

be happier to finish off my ABSC career as a member of the Auto

Show Student Director Committee. I started at the ABSC in the diploma program, from which I graduated and then transferred to the degree program.

I joined the automotive industry while I was on a grade 12 co-op placement, I was in the body shop at my local Ford dealership in Midland, ON. A few years later, I realized that the ABSC was where I needed to be. It was the best decision I could have made, and I haven’t looked back since. My first college co-op was as a service adviser for a Chrysler dealer in my hometown; the second was at SCI MarketView in Markham, ON as a dealer support specialist; and for the third I was back to SCI MarketView as an account coordinator.

I have participated in the Auto Show every year and it is shaping up to be the best one yet! I cannot wait to watch it all unfold!

Matt Garwood It became very clear at an

early age, that cars and the automotive industry would be

part of my life for a long time to come. I wanted to turn my passion in to a hobby and started Karting in high school; from there my love of cars grew.

When it became time for me to choose a path I would follow, it was a natural decision to enroll in the Automotive Business School of Canada.

Over the past three years I have been a driver in the Formula 1200 Championship Series racing across various locations within the province. I have been able to take my experience and success from my motorsports program and use what I have learned to focus on making the 30th Anniversary Auto Show the best year yet. Over the past summer I had the opportunity to work with an automotive event planning company, this has provided me with the knowledge and tools to be successful. The possibilities are endless

I was thrilled to be the Sponsorship and Performance Director for the 2015 Georgian college Auto Show. Being a part of a energetic team and to learn a greater knowledge of the automotive marketing and sponsorship sector within the industry has been a experience I will cherish for the rest of my life. Meeting various people throughout the year who help put the show on and representing Georgian college truly is an honour.

I hope you all enjoy the 2015 Georgian College Auto Show!

Katheryn Abou Chakra The Automotive Business School

of Canada has so far been an incredible experience. I am a third-

year degree student at the ABSC and I chose this path because I have a passion for business and an interest in the automotive industry. The enthusiasm and passion that can be found in this program is so strong; this can be seen by how all the automotive students are so excited to partake in this year’s auto show. I have been involved in the auto show for every year that I have been at ABSC; one year as a co-captain and the second as an ambassador. This year, I decided to take on a bigger role at the auto show as one of the directors because I wanted to learn how a large event is planned and gain more experience in the automotive industry. This also provided me with an opportunity to become more involved with my school and meet more students in the program. I had the privilege to be chosen for this role and consider this to be one of the most rewarding experiences. There has definitely been challenging times during this position but I had the support of my team to turn things from negative to positive. I hope everyone enjoys the Georgian College Auto Show as much as we enjoyed organizing it.

Michael Vander Heyden Since a very young age, I have

always had a strong passion for cars. As I got older, it became clear

that I wanted to match my passion for cars with future career opportunities. I found out about the Automotive Business School of Canada through a family friend. Through getting more information, I realized that this was the perfect program for me matching my passion for cars with my interest in business. Within less than a year of finding out about ABSC, I had made the decision to move all the way to Barrie from Montreal. During my first year at ABSC I had the opportunity to participate in the Georgian College Auto Show as a product ambassador. During this position I realized that one day becoming a director of the Auto Show

MEET THE AUTO SHOW STUDENT COMMITTEE

was something I truly wanted to achieve. Fast forward to present day, I consider myself grateful to have the opportunity to fulfill this goal. Being on the 2015 Auto Show committee has enabled me to try out new ideas and introduce innovative technologies causing an increase in efficiency. This role is provided to students as a blank canvas with free range to enhance and add new ideas making every year consistently better.


• EXCEPTIONAL FLEET REMARKETING

• DEALER ONLY AUCTIONS EVERYOTHER FRIDAY

• GOVERNMENT & MUNICIPALAUCTIONS

• PUBLIC AUCTIONS EVERY 2 WEEKS

• EQUIPMENT, RECREATIONAL &VEHICLE AUCTIONS

• INTERNET REMARKETING

• BUY OR SELL IN ONTARIO’SLARGEST MARKET

• EXPEDIENT TRANSPORT &PROFESSIONAL RECONDITIONING

• CANADA’S LARGEST INDEPENDENTVEHICLE AUCTION

• AFFILIATE LOCATIONSACROSS CANADA

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As host of the Amazing Race Canada, CTV’s top regularly scheduled TV program in 2013, Jon Montgomery has become a beloved Canadian icon. His contagious patriotism and dynamic

public presence was noticed by the world in 2010 during a now-famous victory walk through Whistler Village after winning the Olympic gold medal in skeleton racing.

Jon graduated from Georgian’s Business Administration – Automotive Marketing program in 2000. It was during his return visit to Barrie for his graduation that Jon saw the 2000 Olympics on television and told his friends that he wanted to compete when the games came to Vancouver. The fact that he was not involved in any eligible winter sport did not keep him from his dream.

A little more than two years would go by before he would discover how he might get there...on a skeleton sled. His subsequent hard work and dedication helped make his dream become a reality.

JON MONTGOMERYBUSINESS ADMINISTRATION – AUTOMOTIVE MARKETING

The car auctioneer/salesman now uses his marketing, public speaking and people skills honed during his time at Georgian’s Automotive Business School of Canada at every turn, including while appearing on Oprah, the Juno Awards, as a television host and through his many professional speaking engagements.

Georgian College. Be here, and see what you can do.

10 GEORGIAN COLLEGE AUTO SHOW | JUNE 2015 www.georgiancollegeautoshow.ca

PERFORMANCE

ACCELERATE YOUR SUCCESS

When you celebrate a 30-year anniversary, you make sure that you have some pizzazz.

For Matt Garwood, director of performance and sponsorship, and a second-year automotive marketing diploma student at Georgian College, it means that you stage a show that will make everyone come back again and again.

For the 30th anniversary of the Georgian College Auto Show, Garwood and friends have put together a program that should keep everyone interested.

“We have encouraged exhibitors to host interactive displays to show attendees how different elements of the automobile world works,” Garwood said.

Mario Design, a local company that specializes in the design, production and installation of large-format digital graphics, will be demonstrating their techniques in customizing your ride to make it an

Lindsay Rice isn’t too sure right now about where her career will end up.Two things that have always interested her are cars, fast cars, probably race cars and business.

What she sees, as a second-year student in the Automotive Marketing program at Georgian College, is an opportunity to be able to marry her two interests.

affordable marketing machine on wheels or a public expression of your passions. For drivers who may have crimped their fender in an ill-advised parking manoeuvre or

been victim to one of this past winter’s driving challenges, Zenetec and 3M Canada and their technicians will be on site for three days, turning vehicles that have been involved in a collision back to being safety tested and roadworthy right before your eyes.

Organizers want to make sure there is something for everyone. “We don’t want it (the Auto Show) to be something just for an older demographic who

are looking to buy a car,” Garwood said. After staging the Auto Show at Georgian for 30 years, the students know they are

part of a large, dynamic industry and a large part of the economy and there is always something to learn.

To keep you safe, Drivesafe will be on hand with their distracted driving simulator to show drivers, young and old, exactly what the dangers are if you are not paying attention when you are behind the wheel.

And in keeping with the idea of both hands on the wheel, local drivers and owners of area sport cars will be on hand to answer questions and show off their rides.

And finally there is Kidzone, lots of fun for all ages with the biggest treat of all for kids big and small is the chance to meet Batman and check out the wicked Batmobile. The caped crusader has taken time out his crime-fighting schedule to spend the weekend at the event.

“We want this as a day for the whole family to come out and enjoy and we made sure there is something for all ages,” Garwood said. “This is our 30th anniversary, so we definitely want to make a splash.”

By J.T. McVeigh

By J.T. McVeigh

“In all honesty, I came into the program with an open mind. I knew at some point that I wanted to race whether or not it would lead to anything I don’t know, but when I started going to Georgian I was just excited that I was going to sit in class and learn about the automotive industry,” Rice said on her Bluetooth device while driving back from a day at Mosport race park.

“It’s just a starting point for me and the business side is a plus, because you get the fundamental business knowledge that you need in order to be in the business world,” she added.

Rice knows she has a lot of opportunities to investigate before she is prepared to just settle. She appreciates that opportunities could take her anywhere, but if it came down to a dream job, she is pretty much open to a where she would like to end up.

Motorsports tops the list at the moment, but Rice recognizes that there are a number of jobs that she would like to try first.

Perhaps even opening up her own business, maybe market a product, a project that she could see all the way through.

Rice is realistic enough to realize that the industry has a lot of doors that she has the chance to open.

“There are many jobs that I would like to try before I get to that point of selecting a dream job,” Rice said, “but I want to be able to fully understand how it all works.”

www.georgiancollegeautoshow.ca JUNE 2015 | GEORGIAN COLLEGE AUTO SHOW 11

The Subaru Legacy; Canadian Car of the Year 2015.

BARRIE SUBARU2454 Doral Drive Innisfil, Ontario

400 at Innisfil Beach Road866.728.5361

705.431.1AWD (1293)www.barriesubaru.com

DAVENPORTSUBARU OF ORILLIA

385West Street South, Orillia, Ontario L3V 6H2705.329.2477 | 888.719.9994www.davenportsubaru.com

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THE 2015 AUTO SHOW COMMITTEE WOULD LIKE TO THANK THE FOLLOWING FOR THEIR GENEROUS CONTRIBUTION TO THIS YEAR’S SHOW.


DISTRACTED DRIVING SIMULATORIn the blink of an eye, the vehicle in

front of you can suddenly stop, the weather can take a nasty turn

or an animal can dart in front of you. If you’re alert and trained in safe

driving techniques, these challenges can be just that: problems to overcome. But if you’re distracted – talking on your cellphone without hands-free technology, texting or eating – that sudden adversity can turn to tragedy.

With that in mind, Allstate Insurance and Pixel Media Communications will unveil its unique distracted driving simulator at this year’s Georgian College Auto Show.

“This simulator really gives you a sense of the perils of distracted driving,” said David Ng of Pixel. “Distracted driving has become a huge problem and this really helps people understand how dangerous it is.”

Dave Dawson, Special to The Examiner

Once a person is situated behind the wheel, he or she is given a cellphone and asked to negotiate the simulator on a virtual course. The driver is filmed so they can get a first-hand look at the obvious distraction that occurs when, for example, they’re trying to read a text.

“People are often very surprised to see their reactions, to see how their eyes – and their attention – are focused on the cellphone and not on driving,” said Ng.

“The message we’re trying to get out is that it’s a dangerous practice,” said Ng. “Is that text message really that important? The answer is obvious: it isn’t worth someone’s life.”

And while drivers now face fines if they’re caught driving while distracted, many still do not consider it dangerous, said Ng. That became obvious at the Canadian International Auto Show in Toronto where the simulator was a popular attraction.

“Over the course of 10 days, we had about 10,000 people try the simulator,” said Ng. “Only a handful of people refused to accept the cellphone that we asked them to use. They simply said they would never use a cellphone while driving. The rest – about 9,990 people – didn’t think twice about accepting the phone and that is telling.”

This is the first time the simulator will be part of the Georgian College Auto Show. There is no charge to take a spin in the unique simulator and free prizes will be given to participants.

The exhibit will be in the performance area all weekend.

PROUDLY SUPPORTING THE

AUTOMOTIVE BUSINESSSCHOOL OF CANADAFROM THE BEGINNING.

510 - 1131A LESLIE STREET M3C 3L8PHONE: 416-380-3500 FAX: 416-751-4924

WWW.ROWNTREE.CAAD{TS3952004}


Admission Gates

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SPINAL CORD INJURY OF ONTARIOACCESSIBLE VEHICLE DISPLAY

(FRIDAY)–––

PFAFF AUTOCROSS TRACK(SATURDAY AND SUNDAY)

CULINARYVILLAGE

Go

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rive

LEGEND

Washroom

Security

TOYOTA/SCION

HONDA

NISSAN

Residence Road

Met

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KIAMAZDA FORD

Grizzlies Way

DOCK 3

CENOTAPH

VOLVO

SHOWANDSHINE

FIRST AID TENT

BMW

CHEVROLET,BUICK,GMC

SUBARU

PERFORMANCE AREA

PORSCHE

LINCOLN

LEXUS

VOLKSWAGENMITSUBISHI

ACURA

SITE MAP

FIAT CHRYSLERAUTOMOBILES

ELECTRICVEHICLE

EXPERIENCE* MAP NOT TO SCALE *

Quench BuggyWater Refill Station

Dolcella Gelato

CADILLAC

HYUNDAI

JAGUAR LAND ROVER

MAINSTAGE

AUDI MERCEDESBENZ

BATMOBILEAND EXOTICS

KidZone



HISTORY OF ABSC 1985 TO 20151985 Canadian Automotive Institute welcomes

its first Business Administration – Auto-motive Marketing diploma students.

Student and faculty delegation visit Northwood University in Michigan to begin development of Georgian College Auto Show.

1986 Administration des Affaires Marketing Automobile Program offered to french-speaking students.

CAI celebrates first shovel full of soil with groundbreaking ceremony.

First Auto Show is held at Georgian College.

1987 Time Capsule is placed in west wall cornerstone.

Construction begins on Canadian Automotive Institute Building (H Building).

1988 First graduating class – this class was made up of 30 students, with 14 students pursuing various Business degrees.

Automotive Satellite Television Network in attendance to create feature story show-casing the Georgian College Auto Show.

1989 ADP invests in CAI Laboratory offering latest Dealership Management Software.

1990 CAI offers Continuing Education certificate programs.

1992 Bachelor of Commerce degree program offered to CAI Honours Students through University of Windsor.

CAI begins computer training and Dealership Management Software partnership with Reynolds and Reynolds.

1994 4x4 Test Track Experience offered at Auto Show 1994

1995 Randy Owens commemorates 10-year anniversary with exclusive Auto Show painting.

Bryan Rowntree accepted into Fellowship of Georgian College for his high degree of financial support.

1997 Marie-Noëlle Bonicalzi appointed as Director (Dean) of the Canadian Automotive Institute

1998 Southern Alberta Institute of Technology and CAI enter agreement allowing first year of Business Administration – Automotive Marketing diploma to be completed in Western Canada.

1999 CAI and OMVIC begin unique training and certification partnership for Automotive Salespeople.

2001 CAI Hosts NUCARS for the first time. Students from across Canada, the United States, the Netherlands, Denmark, France and Germany compete in this realistic business simulation.

2003 Bachelor of Applied Business – Automotive Management degree offered. Students enrolled in this program no longer need to continue their undergraduate studies at other Post-Secondary Campuses.

2005 Georgian College partners with GM Dealers in fundraising campaign, raising $306,000 towards the new Library Commons and Technology Centre.

CAI Celebrates 20 years. Unique displays were created for the 2005 Auto Show.

2005 Past Board of Directors Chairpersons granted honourary Business Administration – Automotive Marketing diplomas and Bachelor of Applied Business-Automotive Management Degrees.

2006 CAI offers Automotive Qualifying Bridge for the first time allowing Business Adminis-tration – Automotive Marketing students to complete degree studies at the CAI.

2007 CAI hosts NUCARS for the second time.

2008 Georgian College Auto Show showcases alternative transportation and Gas Electric Hybrids in unique Green Zone.

2010 CAI celebrates 25 years of automotive business excellence. Alumni return for the Georgian College Auto Show and attend special gala dinner held Auto Show weekend.

2011 Launch of the two-year diploma – Automotive Business.

2012 CAI rebrands to Automotive Business School of Canada (ABSC)

2013 On Nov. 28 2013, the ABSC and Georgian College sign a partnership with ADP. ADP donates its dealership management systems software to support courses taught to students in the Automotive Business and Bachelor of Business – Automotive Management programs.

2015 The ABSC develops the Automotive Dealer-ship Management graduate certificate. The program was created to help working professionals stay competitive in a demanding Canadian marketplace.

Continued


Visitors to this year’s Georgian College Auto Show are going to have the chance to experience two entirely different automotive experiences.Pfaff Auto, a longtime partner with the Auto Show and Georgian

College, has always been raising eyebrows with their Pfaff Porsche test track.

What a lot of people may not know is that the Pfaff family extends beyond Porsche, but also six other highly desirable manufacturers including Volkswagen, BMW, Toyota, Audi and the more exotic McLaren and Pagani at specific dealerships throughout the Greater Toronto Area.

This year, Pfaff has offered to bring large trailer with a number of different cars from their other dealerships and offer the same experi-ence, but this time on a tight autocross track.

“In the past, we have had the Pfaff fast track where the cars would drift around the course that we had wetted down, we met with Pfaff earlier in the year to discuss the possibility of them bringing a num-ber of the different cars they represent,” said Katheryn Abou-Chakra, director of community and show events.

Instead of just drifting around in a circle, an auto-cross track is a little more structured, shows how the cars perform and Pfaff gets to show more of their brand.

By J.T. McVeigh

PFAFF AUTOCROSS TRACK AND ELECTRIC VEHICLE EXPERIENCE

On the other side of the automotive world is the electric car.Plug ‘n Drive is a non-profit organization, based in Ontario commit-ted to promoting the adoption of electric cars to emphasize their environmental and economic benefits.

“Visitors to the show will have a chance to test drive an electric car, but what Plug ‘n Drive does is contacts a number of the different manufacturers and they ask if they can borrow an electric vehicle for the weekend,” Abou-Chakra said.

This year, visitors can expect have a chance to drive Nissan’s Leaf, Chevrolet’s Volt and Mitsubishi’s i-MiEV among others.

The college has asked Georgian automotive students and the college’s own Research Analyst students who are working with the Plug ‘n Drive volunteers, test drivers’ attitudes by taking surveys before and after the road test drive to see how the opinions may change.

Other electric vehicles owners will be on site to answer questions, including members of the Tesla owners group.

Abou-Chakra had a chance to sit in a Tesla and said it is like a computer on wheels.

“We have a charging station hub at the Barrie campus and that’s where Plug ‘n Drive will be,” Abou-Chakra said. “It is just a good pro-

motion for green driving and a chance to prove that electric vehicles are in no way worse or weaker for driving than gas powered ones.

“It’s just promoting a healthy environment.”

www.GeorgianCollegeAutoShow.ca JUNE 2015 | GEORGIAN COLLEGE AUTO SHOW 17 AD{TS3942028}

TESLA MODEL SDETROIT, April 8 (Reuters) - Tesla Motors Inc began taking orders earlier

this year for a new base version of its Model S electric sedan that is $5,000 more expensive than its predecessor, but offers better performance,

longer range and more features, including all-wheel drive.The Model S 70D is priced from $76,070 and will begin shipping to

customers in late May.The 70D is so named because it has a 70kWh battery pack and dual electric

motors rated at a combined 514 horsepower. Driving range between charges is 240 miles.

All are improvements over the outgoing Model S 60, which was priced from $71,070 and was equipped with a single 380hp electric motor and a 60kWh battery pack with a range of 208 miles.

The Model S 70D gets “a slight price increase, but it’s a huge value increase,” Tesla’s chief executive, Elon Musk, said in an interview. “Customers wanted something that had more range and they really wanted all-wheel drive.”

Demand for the two single-motor cars - the Model S 60 and the $81,070 Model S 80 - has declined since Tesla last year introduced the dual-motor 85D and its high-performance sibling, the P85D, whose sticker price starts at $105,670 and ranges up to $135,000.

Musk said fewer than 10 percent of Tesla buyers opted for the rear-wheel-drive Model S 60. For now, the company will continue selling the single-engine Model S 80, even though the lower-priced 70D has more power, quicker acceleration and a higher top speed.

“But we think that all-wheel drive is what most customers want so that’s our focus,” Musk said.

Tesla is phasing in these revisions of the Model S, its only product, several months ahead of the launch of the Model X crossover.

By Paul Lienert editing by Leslie Adler

Tesla’s new base Model S costs more, but adds features and powerThe Model X will be offered only with dual electric motors

and an 85kWh battery pack. Musk indicated the Model X also may be available with a smaller battery pack, at a lower price point, similar to the Model S 70D.

Like the Model S sedan, the Model X crossover will come with a package of semi-automatic “autopilot” driving features, including hands-free steering.

The company said last week that it delivered a record 10,030 Model S sedans to customers in the first quarter and expects to deliver 55,000 vehicles, including the Model X, globally this year.

Tesla stock closed Tuesday at $203.25 on the Nasdaq.


SAN JOSE, Ca.-- Jeep is set to bring the brand’s legendary ruggedness to the global small vehicle market with the launch of Renegade, the newest member of the family and the company’s first entry in the small SUV segment.Built on a new platform, the 2015 Renegade comes in three models, Sport, North and

Trailhawk in 4x4 and front-wheel drive. The new Jeep was designed and engineered in North America and is being built in Italy for markets in 100 countries.

Two engine/transmission combinations handle the power demands: a turbocharged 1.4L four cylinder turbo linked to a six-speed manual transmission is standard in Sport and North models while a 2.4L four cylinder with nine-speed automatic is standard in Trailhawk and optional in North.

The exterior design leaves no doubt that this is a Jeep but the tiny details are impressive, like tail lights inspired by military jerry cans but with a centre graphic of the front of a Willys Jeep, a unique little indent on the gas filler door that indicates where to push to open it and the Jeep-on-a-hill profile in the moulding on the right side of the windshield.

Interior design chief Klaus Busse said “we took our youngest designers and told them to have fun and design something attractive to them.”

The Renegade’s tachometer is a classic example. Instead of the regular redline, max revs are indicated by a splash of colour.

“We had gone paint-balling,” says Busse. “I got hit on the face shield right in front

Provided by TheAutoNet.com written by Harry Pegg

Jeep is set to bring the brand’s legendary ruggedness to the global small vehicle market with the launch of Renegade, the newest member of the family and the company’s first entry in the small SUV segment.

of my right eye. That indicator is inspired by the splash of colour on the shield.”

Overhead, Renegade can be equipped with one of two class-exclusive My Sky open-air roof systems. Removable panels, which weight just 10 lb., are stored under the rear load floor.

Given the length of the Renegade, there’s a surprisingly large cargo area behind the rear seat, which becomes downright huge when the seats are folded.

The San Jose area is ideal for testing the abilities of the rugged little SUV. There’s a wide variety of road surfaces, from smooth freeway to broken back-road pavement. Those narrow roads with their twists, turns and hills are an ideal playground for the Renegade.

Limited time, a large contingent of writers and a finite number of vehicles mean I don’t get to try the 1.4L powertrain or all the models in the lineup but my time in Limited and North editions with the 2.4 and 9-speed automatic was an eye-opener.

Off-the-line power is impressive and the Renegade is happy to cruise at freeway speeds. More importantly, it’s more than ready to play in the corners. Steering response is quick and the little ute hangs onto the pavement even when pushed hard in the corners.

The fully independent suspension soaks up humps and hollows with ease as frequency selective damping (FSD) prevents bouncing.

So the trip to the off-road area has been a pleasant, quiet, smooth yet fun experience, but now we’re where things get rugged as we take to the Trailhawk to take on water holes, big, humps, rocks, steep rises and even steeper declines.

Trailhawk is standard with 2.4L engine and 9-speed automatic along with Jeep Active Drive Low with a 20:1 crawl ratio and Selec-Terrain with added Rock mode. The off-road course uses it all, including the 30.5-degree approach, 25.7-degree breakover and 34.3-degree departure angles and capability to wade through 19 inches of water.

If things get a little tough Trailhawk’s skid plates protect the undersides.

The little ute easily climbs a steep twisting dirt trail and hill descent control handles the 10% downhill grade so well, I feel I should step on the gas.

The trip back to San Jose sticks mainly to major routes. It’s quiet. Wind and road noise are effectively muted. It’s smooth and the North model I’m driving maintains directional stability even in a brisk crosswind.

FIRST DRIVE: 2015 JEEP RENEGADE

www.GeorgianCollegeAutoShow.ca JUNE 2015 | GEORGIAN COLLEGE AUTO SHOW 19 www.georgiancollegeautoshow.ca JUNE 2015 | GEORGIAN COLLEGE AUTO SHOW 19


The Subaru Legacy sedan was in a tough category – Family Car Under $30k – at the Canadian Car of the Year competition, recently

staged in Niagara Falls by the Automobile Journalists Association of Canada (AJAC).

But it had a couple of things going for it that its opposition – the new Toyota Camry and Chrysler 200 – couldn’t match.

And they were big things: Subaru’s standard symmetrical all-wheel drive and EyeSight technology, which includes pre-collision braking, brake assist and throttle management, adaptive cruise control, lane departure warning and lane swap warning. Pretty amazing for a car priced at $28,955.

EyeSight, which has earned praise from the Insurance Institute for Highway Safety, processes stereo images of vehicles travelling in front, as well as obstacles, traffic lanes, etc. This information is relayed to the EyeSight computer, which networks with the car’s braking system and electronic throttle control. The system also is capable of detecting pedestrians in the Legacy’s path and can activate in order to mitigate or even avoid a collision. Under certain circumstances, EyeSight is able to bring the car to a complete stop.

Provided by TheAutoNet.com Written by Glen Woodcock

Legacy has an edge on its rivals in two key areas - symmetrical all-wheel drive

and exclusive EyeSight technology

The 2015 Legacy starts at $23,495, but even with its as-tested price it still was cheaper than either of its rivals. Standard equipment in the base model includes heated front seats, power glass sunroof, 10-way power driver’s seat, automatic dual-zone climate control, active torque vectoring, an infotainment system with 6.2-inch display and 4-wheel anti-lock disc brakes.

Like many Subarus, Legacy is powered by a 2.5L horizontally opposed engine that makes 175 hp and 174 lb.-ft. of torque. This “boxer” engine is connected to a continuously variable transmission with paddle shifters and burns regular 87 octane gasoline. Predicted fuel economy is 9.0L/100 km city and 6.5L/100 km highway – both numbers better than those of Camry or 200.

In AJAC’s acceleration tests, Legacy was slower than either of its rivals, sprinting from 0-100 km/h in 10.0 seconds and from 80-120 km/h in 7.0 seconds. (The 200, with its 295-hp V6 and 9-speed automatic was easily the quickest off the line.)

As an AJAC judge, Family Car Under $30k was one of my assigned categories. I rated Legacy best for driver position, occupant environment, vehicle dynamics, handling and price/value.

It may not come out on top (category winners will be announced Dec. 2), but it sure is worth a look if you’re shopping for a new family sedan.

QUICK LOOK: 2015 SUBARU LEGACY


B101Corus EntertainmentDealer LogicEnvisage Engagement Technologies Ford Motor Company of CanadaGeorgian College Student AssociationGlobal Automakers of CanadaHigh Tech Tint PlusInsurance Bureau of CanadaJJL EventsKICX/The DockKool FMLife 100.3Mario DesignOntario Motor Vehicle Industry Council (OMVIC)Pfaff Automotive PartnersPlug n Drive CanadaQuench BuggyRock 95SCI MarketviewTelequip Wireless CommunicationsThe Barrie ExaminerThe Moose FM 99.5Tricor Automotive Group Inc.Trillium Automobile Dealers Association

Auto Show Advisory Committee MembersDavid Adams, Global Automakers of CanadaJennifer Steeves, Canadian Vehicle Manufacturers’ Association (CVMA)Jeremy Wyant, SCI MarketViewJim Scott, General Motors of CanadaJim Smith, FacultyJune Martin, Co-operative Education Consultant-Employer Development

Katherina Symes, Coordinator Conference and Event ServicesMark Nantais, Canadian Vehicle Manufacturers’ Association (CVMA)Melynda Lee, JJL EventsMichael Stollery, MJS Holdings & ManagementMike Elliott, Bustard ChryslerRose Ernjakovic, MacLaren MomentumSara Tuck, Show ManagerSebrina Westbrooke, OMVIC ManagerSteve Thomason, Insurance Bureau of CanadaVeronique Delaunois, Dean’s Assistant

2015 Food VendorsGeorgian College culinary studentsDolcella Gelato

2015 Performance ExhibitorsAutomotive Business School of CanadaChemical Guys CanadaBarrie PoliceDriveWiseElmvale Lions ClubF1200 Drivers AssociationGeorgian College Motorcycle TrainingMario DesignMove Motorsports Management (F1600 & F2000 Racing Series)Ontario Motor Vehicle Industry Council (OMVIC)Radical CanadaSpinal Cord Injury of OntarioSt. Onge RecreationTrillium Automobile Dealers AssociationZenetec/3M

Contributors to Auto Show 2015A Touch of Class AuctioneersAcura CanadaAudiAutomotive Business School of Canada Board of DirectorsAutomotive Business School of Canada faculty and staffBarrie City PoliceBMW CanadaBear EssentialsBelcroft Tree FarmCadillac Canadian Vehicle Manufacturers’ Association (CVMA)City of Barrie (Fire and Building Service departments)CRS Contractors Rental SupplyCurbexCynthia Heath – McCabe PromotionalElectrical Safety AuthorityFiat Chrysler AutomobilesFord Motor Company of CanadaGeneral Motors of CanadaGeorgian College Alumni AssociationGeorgian College Athletic AssociationGeorgian College Board of DirectorsGeorgian College Conference and Event Services staffGeorgian College Finance and Accounting staffGeorgian College Marketing and Communications staffGeorgian College Physical Resources staffGeorgian College Student AssociationGeorgian Dining RoomGlenn Hreljac/Design ChoiceGlobal Automakers of Canada

Grand Touring AutomobilesGrenville PrintingHonda CanadaHyundai Auto Corp. CanadaJaguar Land Rover CanadaJJL Events Inc.K. Winter SanitationKia CanadaKinsmen Club of BarrieKutting Edge – Stu ParnhamLexus CanadaLincolnLindsay PrestMazda CanadaMercedes Benz CanadaMetrocom Audio Visual Ltd.Mitsubishi Motors CanadaNissan CanadaOFS Fire Prevention ServicePfaff Automotive PartnersPlug’n DrivePorsche CanadaResearch Analyst programSimcoe Community ServicesSkyways CartsSt. Onge RecreationStephen D Michael Ltd. Subaru CanadaThe Last ClassToyota/Scion CanadaVolvo CanadaVW Group CanadaWM Waste Management

The 2015 auto show committee would like to thank the following for their

GENEROUS CONTRIBUTION TO THIS YEAR’S SHOW

Thank you to everyone who donated items for our live auction as well as anyone else who contributed to the show. We apologize if we’ve missed anyone due to our printing deadline.


ADESA Automotive Services LPADP Dealer Services Ltd.Automotive Dealers Association ofNewfoundlandCanadian Association of JapaneseAutomotive DealersCanadian Automobile Dealers AssociationCanadian Black BookCarProofCentral Ontario GM Dealers AssociationCitiwest Motors Inc.Davis Automotive GroupDesRosiers Automotive Consultants Inc.Donnelly Automotive GroupFord Dealer Performance GroupFrank Gallant and FamilyGeneral Motors of Canada LimitedGerd ReiseneckerGM Dealers Association (GMDA)GM Women’s Retail NetworkHonda Canada Inc.K.W. HarriganManheim CanadaManitoba Motors Dealers Association Inc.Massie FamilyMichael ClaenerMichael Ebanks

Motor Dealers Association of AlbertaNew Brunswick Automobile DealersAssociationNew Car Dealers Foundation of BCNissan Canada Inc.Northern GM Dealers AssociationNova Scotia Automobile DealersAssociationOntario Motor Vehicle Industry CouncilOttawa New Car Dealers AssociationPfaff PorschePorshe Club of America – Upper Canada RegionPurling Holdings LimitedQuebec Automobile Dealers AssociationRowntree Enterprises Inc.ScotiabankTD Auto Finance Tenneco AutomotiveThe Used Car Dealers Association of TorontoToronto Area Custom Ford Dealers Inc.Toyota Canada Foundation Trillium Automobile Dealers AssociationVarious donors in memory of Fred EndleyVolkswagen Canada Inc.WALKAWAY Canada IncorporatedWasaga Beach Corvette ClubWhiteoak Ford Lincoln

SUPPORT STUDENT SUCCESS WITH AWARDS AND SCHOLARSHIPS

If you would like information about awards and scholarships for Georgian College students please contact:

Liam Squires, Awards OfficerAdvancement and Community Development

705.728.1968, ext. [email protected]

GeorgianCollege.ca/awardsCharitable registration no.: 11893 7283 RR0001

THANK YOU for supporting student scholarships for the Automotive Business School of Canada

www.GeorgianCollegeAutoShow.ca JUNE 2015 | GEORGIAN COLLEGE AUTO SHOW 23 AD{TS3943278}

CAPTAIN AND CO-CAPTAIN LISTAcura Peter Confortti Michael Schlueter

Audi Sean Kessler Demi Butler

BMW Shannon Douglas Zach Bissette

Cadillac Cody Price Gabriel Tremblay

Chevrolet, Buick, GMCRyan Li Cameron Fairbrass

Fiat Chrysler AutomobilesFrancis Botko Ian Meckenna

Ford Bill Banting Ross Vinskas

Grand Touring Valarie Rivest Arsalan Siddiqui

Honda George Foster Dan Moore

Hyundai Chris Anderson Bogdan Tofan-Petre

Jaguar Land Rover Chanelle Gonthier Serge Decublis

KIA Victor Oporta Josie Duguay

Lexus Olivier Martel Sandeep Jassal

Lincoln Jacob Reimer Lin Ken

Mazda Jackson White Ryan Kiesewetter

Mercedes Benz Joseph Miller Emily Xang

Mitsubishi Brandon Chagnon Ian Madeiros

Nissan Nathan Jones Josh Novakowski

Porsche Laurence Desaulniers Bryce Green

Subaru Reid Williams Dana Churchill

Toyota/Scion Nick Patton Patrick Saunders

Volkswagen Anthony Simms Daniel Montesanti

Volvo Riley Nicholson Steve VanVught

Physical Resources Mike Maternicki Cole Watkins

Special Events Binay Batra Parth Ghandi

Proud to be serving Barrie and the surrounding area for over44 years with great quality new and pre-owned vehicles.

As a proud supporter of Georgian College I would like to congratulate the studentsfor putting on another incredible show this year.

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