1. Geospatial Analysis to Enhance Business Decision Making Dr. Sergei Andronikov Executive Programs

2. Decision Support Systems DSS = Business IntelligenceComponents: 1. User interface2. 2 Database3 ode s and 3. Models a d Analytical too s a yt ca tools4. DSS architecture and Network 3. Competitive Advantage with Decision Support Systems (DSS)DSS support decision making and have to create changes in products, services or relationshipCRITERIA to gain Competitive Advantage: Must be used. Major Organizational strength Must be unique and proprietary Advantage must be sustainable for at least three yearspayback 4. SPATIAL Decision Support Systems SDSS = Spatial Business Intelligencep Components: 1. User interface 2. Database 3. Models and Analytical tools 4. DSS architecture and Network 5. GIS combines science and arts,, boosts creative thinking by involving bothhemispheres of the cerebral cortexGIS bridge Scientific LeftArtistic Right 6. NEW Competitive Advantage Spatial Visual Interpretation of Business Decisions and What If?... scenarios Managing and Minimizing Risk From Maps to Spatial Analytics and Business Intelligence From What we think to What we know CEO Harrahs 3D and 4D live business decisions live Exploiting new tools as: Web Portals, Geodatabase format, format Geostatistical methods for clustering, clustering streamlining video 7. GIS in Business & Management oSite Analysis & Market Analysis oCustomer Analysis oAnalysis of Demand y oSupply Chain Management What is my drive time from the central facility? How long will it take me to reach delivery locations?gy Which customers should be in separate service areas? How can I track goods through my supply chain? How ca I see what is happening with my supp y c a o can at s appe g ty supply chain? oRisk Management What is my risk accumulation? What is my risk capacity? Where is my coverage? What is my loss estimation? Capital allocation and exposure control with respect to risk oNetwork Routing Modeling oDecision Support System 8. GIS in Management Services Customer Location AnalysisSite Prospecting Analysis 9. GIS in Everyday Business From the everyday business database GIS can represent: Fth d b id t bt o Customer profile by location, demography, purchasing power o Sales success by product, site, and sales representative product site o Site locations of stores, factories, and warehouses o Asset location and analysis o Resource locations of staff, products, and equipment o Delivery routes by land, sea, and air, and much moreWe need to start using ANALYSIS: Geostatistical, Multivariate Statistical, Regression analysis forcurrent events and forecasting the future business operations 10. No need to Reinvent the Wheel ?! 11. Better capitalize on past GIS projects 12. GIS Analogy Analysis f Si l t d A l i of a SimulatedBusiness ANALOGY Technological Disaster159 random samplesof 159 simulated random samples of Customer locations (banks retail(banks, Cesium-137 deposits on the soil centers, etc.) were taken from around the plant were digitized.Bus. Analyst.A Semivariogram has beenA Semivariogram has been created to explore the data and created to explore the data and customize the analysis with windcustomize the analysis with traffic direction, distance-direction lags, patte s a d d ect o , d sta ce patterns and direction, distance- and distribution model. direction lags, and distributionFinal Prediction Map was built model. using Ordinary Kriging. Map is a Final Prediction Map was built continuous surface of predictedi ff di dusing Ordinary Kriging of a value continuous value of incomeBest Route AnalysisBest Destination Route A-s 13. Geostatistical Analysis 14. Key GIS Questions in Business1. What need does GIS fill? 2. Who are the potential users? 3. What business process can be improved or automated? 4. How will GIS technology be integrated with existingdepartment /business infrastructure? 5. How can you leverage GIS data, methods, analysis to getbetter decisions? 5. Will GIS make or save money and time? What is my ROI? 7. Does your GIS model/approach/analysis/decision correct andaccurate? 15. Intersection of GIS and BIGIS and BI were focused on core users.BI graphic dashboards to monitor key business process (proprietary) GIS spatial geographic formatsProvide Access to Data across the Enterprise 16. Intersection of GIS and BIIntegration is recognized by BI providersSAS, InformationBuilders, BusinessObjects, GeoAnalytics APOS Systems, Galigeo, Integeo yg g 17. Intersection of GIS and BI Challenges:o User needs GIS understanding o High data cost at a detailed level o High storage capacity for large areasArcWeb l ti A W b solutions. SSupported by ESRIt dbSource: ESRI Source: ESRI 18. Intersection of GIS and BIUsed in Marketing, Supply Chain Management Service Delivery, Fraud Detection, Warranty AnalysisBut. Training, education???g 19. Spatial Business Intelligence DSS = Business IntelligenceInitiative at SOM GMUMISSION:Education and training in better business gperformances through innovative spatially-enabled Decision Support Systems VISION:To develop, introduce and implement the Fourdevelop introduce, Four-Dimensional Business Intelligence Decision MakingSystem using modern GIS technology to provide any ggyindispensable tool to Businesses and Governments 20. Education Opportunities by Career TierExecutiveExecutive Lecture SeriesSOM: GIS Certificate Distance learning version SOM: MBA/EMBA IndustryIn Decision-Making, Operation M-t, Govt (outside of DC)Business Analysisw/GIS concentration Advanced AnalysisManager Domain-specific Retail, Health, Defense,Graduate Certificate in GIS: GeographyEnvironmental SOM: GIS CertificateMS in Geog.& Cartog: GeographyMS in Engineering: SITEIn Business DSS/AnalysisMA in Public Policy: SPP GIS Analyst Minor in GIS: G Mii GIS Geographyh ESRI Training Geospatial Intelligence Certificate - DefenseGIS 101 2-3 days training and Prof. Certificate in GIS: OCPE IT FundamentalsGIS Technician 21. Potential customers in the DC Area Potential customers distribution within the leading market segments 22. GIS in Bus. Education: SWOT AnalysisStrengths Weaknesses o Utilize already created infrastructure,o Start-up programs; availability of GIS technological tools and vast o Need to develop strong appealing content; business datasets; o Need to attract participants, gain the market o Innovative and powerful in providing recognition; knowledge of getting competitive edge; o Programs are required basic knowledge of GIS o Results are applicable to different programs and availability of GIS software. and/or problems; o Provide real-time analysis and solutions; o Easy to apply and integrate to existing organizational infrastructure Opportunities Threats o Continuing recognition of Spatial Data and o Competitors with established brand names in Spatial Decision Support Systems;business; o Growing Federal Geospatial market; o Training consultant teams with insight o Increasing GIS applications in Industry areas; recognition; o Expanding role of GIS in the Web, E- o Better financed competitors; commerce, and mobile environments; o Low entry cost for new programs. o Integration of Business Intelligence and GIS technology on Executive dashboards; o National GIS Initiative proposal. 23. Academic SBI Education For Academic Credit:Spatial Business Intelligence Academic Graduate Business GIS Certificate (15 credit hours, 5 GIS & Business Graduate courses)hours Executive MBA with electives courses in Spatial Business I t lli B iIntelligence MBA or MSTM Degree with a track in Spatial Business Intelligence 24. Executive SBI-GIS Education Executive Seminar Series:On the Leading EdgeggFiveExecutiveSeminarsin2008: oThe Value of Spatial Intelligence to EnhanceDecision Making in Business May 2 oDesign and implementation of GIS Enterprise.Value of investing in GIS May 9y oGIS in Enhancing Marketing Decisions andStrategy May 16 oContemporary Strategy Analysis: SDSS andStrategy Computer Simulations May 23 oExecutive Decision Support System: AdvancedSpatial and 3D Analysis for Better Decision andVisual Interpretation May 306 25. GIS Application in SOM Executive Programs 26. This presentation was created with using design template from PoweredTemplates.com' The presentation is powered by PoweredTemplates.com' Template Design by PoweredTemplates.com'Thank you for your attention! Questions? Dr. Sergei AndronikovExecutive ProgramsSchool of ManagementTelephone: (703) 993 - 9801E-mail:sandroni@gmu.edu 27. GIS in Financial Serviceso Sales Patterns & Market Historieso Analysis f Profit M d l InefficienciesA l i of P fit Model I ffi i io Audit Conductingo Fiduciary Regulationso Risk Management and Analysiso Regulatory Compliance gypo Business Continuity Planningo Asset and Facilities Managemento Operation Management 28. GIS in Marketing Analysis Where is my trade area? What is my market penetration? What is my market share? Where should I locate a new store,warehouse or other f ilit ?h th facility? What is my customer profile? What is marketing strategy? 29. GIS in Marketing Analysis Where is my trade area? What is my market penetration? What is my market share? Where should I locate a new store,warehouse or other f ilit ?h th facility? What is my customer profile? What is marketing strategy? 30. GIS in Financial Serviceso Sales Patterns & Market Historieso Analysis f Profit M d l InefficienciesA l i of P fit Model I ffi i io Audit Conductingo Fiduciary Regulationso Risk Management and Analysiso Regulatory Compliance gypo Business Continuity Planningo Asset and Facilities Managemento Operation Management 31. Intersection of GIS and BIDesktop Integration. Bridge ApplicationsServer Integration.ArcWeb ServicesSource: ESRI 32. T Analysis of a Simulated TechnologicalDisaster BROWNS FERRY NUCLEAR POWER PLAN 104 active commercial nuclear power reactors i the United States, mosttii ll tin th U it d St tt of them located east of the Mississippi RiverMillions of people live in close proximity to these facilities, with most of the population on the Eastern Seaboard living within less than 100 miles. p pg Geostatistical DemographicRoad Network Analysis Analysis AnalysisSimulated radioactiveA three-ring buffer A regional network samples are takenwill be overlayed onwill be built using from the soil around thethe radiationtime and distancereactor to determinedispersion plume toweights to the probable directionexamine the develop and examine and extent of the characteristics of several radiation dispersionthe population evacuation scenarios plumepotentially affected 33. Risk & Vulnerability Analysis Source: ESRI http://www.gis.com/showcase/graphics/government/wildfire_large.jpg 34. Debris & Removal Planning Source: USACE 35. Debris Transportation Planning Source: USACE 36. Resources Management Locations of EMPLOYEES, MEDICS, TRUCKS, TRUCKS AND FOOD SERVICES (For demonstration purposes only)l ) Source: GWU