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European CommissionEnterprise and Industry
Sep 29, 2010 – 2-4 pm
Agency Kompetenznetze Deutschland
Helmut Kergel, Gerd Meier zu Köcker
Brainstorming-Session:
Indicators for
cluster management excellence
European CommissionEnterprise and Industry
Slide 2 European Commission
Enterprise and Industry
13 project partners develop a meaningful set of quality
indicators assessment procedures for the evaluation and
documentation of Cluster Management Excellence
A PRO INNO Europe Initiative to raise
the excellence of Cluster Management in the EU
Project run time:
September 2009 - August 2012
Project coordinator: International Center for
Competitiveness, IESE Business School
European CommissionEnterprise and Industry
Slide 3
Project Overview
European CommissionEnterprise and Industry
Development of indicators
for assessing the
cluster management
Excellence
Working Group 2
European CommissionEnterprise and Industry
Slide 4
Aim of this Brainstorming-Session
Broad presentation of indicators considered to be important when
assessing the cluster management excellence (indicators, where
the project partners have agreed on)
Prioritization of these indicators by the broad public
Discussion of open issues which might be further to be integrated
(work in small groups?)
Providing an opportunity to propose additional indicators
European CommissionEnterprise and Industry
Slide 5
Proposed Agenda:
The European Cluster Excellence Initiative of the EU
Indicators for assessing cluster management excellence
• Presenting indicators being already agreed within the project (20 min)
• Q&A session (10 min)
• Public prioritization/de-priorizitation of excellence indicators
• Introduction to the max. 4 questions to be discussed in small groups (5 min)
Short Break
• Group Work (30 min)
• Reports from the group (4x 5 min)
Wrap-Up
European CommissionEnterprise and Industry
Slide 6
The cluster actors
Focus of the Indicators – the Shell Model
Cluster
managementand its
personnel
Framework condition of the cluster
The entire industrial domain
1
3
2
Level 1 and level 2 (where
necessary) are the focus!
European CommissionEnterprise and Industry
Slide 7
Characteristics of Quality Indicators
Focused on level 1 or level 2 of the shell model
Method of measurement of the parameter(s) of the indicator
shall be clear (not to be presented in public yet)
Lower value threshold defined (not to be presented in public
yet, however not being the only sufficient negative finding
when assessing the cluster management excellence)
European CommissionEnterprise and Industry
Slide 8
Domains of Quality Indicators
1 Structure of the cluster (level 2)
2 Typology, governance, cooperation (levels 1 and 2)
3 Financing cluster management (level 1)
4 Strategy, objectives, services (level 1)
5 Achievements, recognition (level 1)
Domains according to the result of WP 1.1 of the project (screening of methods being
used in various countries to assess quality criteria of clusters)
During the brainstorming session today, only indicators shall be presented, which are
fully discussed within the ECEI consortium
European CommissionEnterprise and Industry
Slide 9
Indicators Domain 1:
Structure of the Cluster (level 2)
1.1.1 Composition of the cluster – Member count in member
categories
1.1.2 Composition of the cluster – Member count altogether
1.2 Regional concentration of the cluster members
European CommissionEnterprise and Industry
Slide 10
Indicators Domain 2 (1):Typology, Governance, Cooperation of the Cluster
2.1 Cluster management maturity
2.2.1 Quantity of human resources for cluster management – only approval by WG
required, issue was discussed already in general
2.2.2 Qualification of human resources for cluster management
2.2.3 Life long learning aspects for the human resources for cluster management
2.2.4 Stability and continuity of human resources for the cluster management
European CommissionEnterprise and Industry
Slide 11
Indicators Domain 2 (2):Typology, Governance, Cooperation of the Cluster
2.3.1 Membership fluctuation – partners resigning membership
2.3.2 Membership fluctuation – new members
2.4 Clarity of roles in the context of decision-making
2.5 Direct contacts between cluster management and the cluster members
2.6.1 Degree of cooperation between members
2.6.2 Key actor involvement
European CommissionEnterprise and Industry
Slide 12
Indicators Domain 3:
Financing Cluster Management
3.1 Prospects of the financial resources of the cluster
management
3.2 Cluster membership fee for partners existing
European CommissionEnterprise and Industry
Slide 13
Indicators Domain 4 (1):
Strategy, Objectives, Services of the Cluster
4.1.1 Process of strategy-building – evidence base
4.1.2 Process of strategy-building – written format of strategy
4.1.3 Process of strategy-building – action plan for implementation
4.1.4 Process of strategy-building – controlling instruments
4.1.5 Process of strategy-building – strategy update periods
European CommissionEnterprise and Industry
Slide 14
4.2 Assessment of strategy
Cluster Strategy Matrix to be completed between strategic
geographical foci and general strategic lines of the cluster
A total of 100 points shall be distributed within the matrix according
to the strategic importance of every field of the matrix
The results are to be interpreted to determine the main strategic
lines (strategic pillars) of the cluster
Indicators Domain 4 (2):
Strategy, Objectives, Services of the Cluster
European CommissionEnterprise and Industry
Slide 15
Other 3
Other 2
Generating commercial business
local regional national European Inter-
national
Information and Experience Exchange
Cooperation with cluster members (in general)
R&D
Qualification, Training, Human Resources Services
Entrepreneurship
Marketing and PR
Other 1
Other 3
Other 2
Generating commercial business
local regional national European Inter-
national
Information and Experience Exchange
Cooperation with cluster members (in general)
R&D
Qualification, Training, Human Resources Services
Entrepreneurship
Marketing and PR
Other 1
Cluster Strategy MatrixGeographic focus
Ge
ne
ral str
ate
gic
line
s=
str
ate
gic
pill
ars
of
the
clu
ste
rstr
ate
gy
100 Points to be distributed
according to
strategic importance
European CommissionEnterprise and Industry
Slide 16
Indicators Domain 4 (3):
Strategy, Objectives, Services of the Cluster
(4.3 Focus of Strategy (definition of max 6 pillars))
- not to be discussed today -
(4.4.x Services)
- see discussion later -
4.5 Specific working groups active
European CommissionEnterprise and Industry
Slide 17
Indicators Domain 4 (4):
Strategy, Objectives, Services of the Cluster
4.6.1 Cluster communication strategy/concept/actions internal
4.6.2 Cluster communication strategy/concept/actions external
4.6.3 Cluster website(s)
European CommissionEnterprise and Industry
Slide 18
Indicators Domain 5 (1):
Achievements, Recognition of the Cluster
5.1.1 Cluster visibility and recognition – member-specific
requests
5.1.2 Cluster visibility and recognition – domain/cluster
specific requests
5.1.3 Cluster recognition in publications etc.
European CommissionEnterprise and Industry
Slide 19
Indicators Domain 5 (2):
Achievements, Recognition of the Cluster
5.2.x Success stories
5.3.1 Customer satisfaction survey – within membership
5.3.2 Customer satisfaction survey – beyond the cluster members
European CommissionEnterprise and Industry
Slide 20
Open issues for discussion
during this session:
1. Effectiveness, efficiacy of cluster management: How to assess and measure?
2. Value chain coverage by the members of the cluster: Dies this have relevance
for the cluster management excellence? How can the value chain coverage be
measured in a manner valid and comparable for all industrial sectors?
3. How to measure outputs and effects of actions/services stimulated by the cluster
management?
4. Any items missing, which shall be assessed in the context of determining the
excellence of cluster management? How can the items be measured?
European CommissionEnterprise and Industry
Slide 21
Sep 29, 2010 – 2-4 pm
Agency Kompetenznetze Deutschland
Helmut Kergel, Gerd Meier zu Köcker
c/o VDI/VDE Innovation + Technik GmbH
Berlin/Germany
Brainstorming-Session:
Indicators for
cluster management excellence