Facebook AdsTeoria e pratica dell’advertising in 90 caratteri

Gessica Bicego

Ads are paid messages coming from businesses. They are the voice of the marketer. They can include social context about your friends.

Definition of ads:

I CAN DO IT

Hello world!

!Adv may not promote the sale or use of adult products or

services, including but not limited to toys, videos, publications, live shows or sexual enhancement products

Hello world!

#1

WHAT’S THE PROBLEM?

#2

#3

look

content

target

}Fb policy

pianificazione e strategia

Miopia strategica

pianificazione = seduzione

I want you so bad

step #1

? ????

step #2

STALKINGHARD

step #3

costruzione della fan base

step #4

incremento dell’hype

step #5

engagement

step #6

word of mouth

and be wise!

standard ads: voice of business

page post ads: middle earth

sponsored stories: voice of friend

Facebook Ad

Page Post Ad

Page Like Story

Page Post Like Story

Game Played Story

App Share Story

Check-in Story

Sponsored Result

Promoted Post

Geografico Anagrafico

InteressiConnessioni

}}

{{

PaeseCittà

IP-based

FanNon-fan

Amici dei fan

Sesso/etàPreferenze sessualiSituazione sentimentaleLingua

MusicaProgrammi TV/FilmLibriPagine/GruppiProfessioni

Open Graph Action targeting

Custom audiences

Targeting per interessi

Interessi Precisi (Volcom)

Topic (#skateboard)

Categorie Ampie (Outdoor Sports)

Anatomia di un buon annuncio

#1 IMMAGINE

Comprensibile Emozionale Adeguata

#2 TESTO

Accattivante Didascalico Paratattico

The audience

FB ADS QUIZ

!

THANKS!

gessica.bicego@youngdigitals.com

@minigloo