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GESTALT PSYCHOLOGY

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GESTALT PSYCHOLOGY . GESTALT PSYCHOLOGY . Gestalt is a German word means configuration or forms or patterns . Organized whole in contrast to a collection of parts. - PowerPoint PPT Presentation
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GESTALT PSYCHOLOGY
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Page 1: GESTALT PSYCHOLOGY

GESTALT PSYCHOLOGY

Page 2: GESTALT PSYCHOLOGY
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GESTALT PSYCHOLOGY

Gestalt is a German word means configuration or forms or patterns. Organized whole in contrast to a collection of parts.

Example: Flower is just not a total of petals, calyx, corolla, color, fragrance but something mere than that. According to gestalt the total of the parts is not equal to the whole.

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GESTALT PSYCHOLOGISTS

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GESTALT PSYCHOLOGY

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LAWS or PRINCIPLES

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LAW OF PRINCIPLE - SIMILARITY

states that elements within an assortment of objects will be perceptually grouped together if they are similar to each other.

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LAW OF PRINCIPLE - SIMILARITY

When similarity occurs, an object can be emphasized if it is dissimilar to the others. This is called anomally.

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LAW OF PRINCIPLE - PROXIMITY  states that when an individual perceives an assortment of objects they perceive objects that are close to each other as forming a group

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LAW OF PRINCIPLE - CLOSURE

states that individuals perceive objects such as shapes, letters, pictures, etc., as being whole when they not complete. 

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LAW OF PRINCIPLE - CONTINUATION

Individuals have tendency to continue the contours whenever the elements of the patterns establish an implied direction

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LAW OF PRINCIPLE - PRAGNANZ

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LAW OF PRINCIPLE - FIGURE/GROUND

We tend to pay attention and perceive things in the foreground first. A stimulus will be perceived as separate from its ground.

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INSIGHT LEARNING

 a type of learning or problem solving that happens all-of-a-

sudden through understanding the relationships various parts

of a problem rather than through trial and error.

(VIDEO)

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INSIGHT LEARNING

According to Kohler “Learning is the organism or reorganism of behavior which arises from the interaction of a maturing organism & its

environment. (visual). Insight is the perception of relationship between at least 3 factors

an agent, a goal and intervening condition or obstacles. Flash of understanding which

comes to us all of sudden.

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Applying Gestalt to design

• Each of the laws in this presentation provide a technique that can be used in instructional and interface design to maximize visual aesthetics, and therefore maximize learning potential for users.

• Don’t forget that just as these Gestalt laws are true when defining human perception, the opposite of each is also true. For example, in the diagram below, the figure on the right is DIS-similar to the others and therefore stands out.

Visual Design for Education

Visual Design vs. Verbal Design

What is Gestalt Psychology?

Why is design so important?

Laws of Gestalt

Principles of Visual Design

Applying Gestalt to design

References

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In verbal expression the rules relate to grammar and structure – in visual expression the rules can be explained with Gestalt principles, or “laws” (Schamber, 1986).

Traditionally, these laws of Gestalt show how visualisations can be effective when presenting static visual elements (Chang, 2002).

Applying Gestalt to design

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•According to Kurt Lewin, a learner has inner and outer forces.All these forces interact and impact on the person’s learning.

•It takes complexity of experience , without neglecting anything, but accepting and amplifying all that emerges.

•Knowledge in conceived as a continuous organization and rearrangement of information according to the needs, purposes and meaning.


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