#GetAgileNZ

@Aamplifynz @CornwallS1

Steven McCrone | Managing Director | Cornwall Strategic

• Working in bomb disposal for the New Zealand Army gave Steve a deep appreciation for assessing risk and taking bold steps to reach a result.

• Steve has a healthy disregard for stale management practices. Cornwall Strategic consults and advises clients on organisational resilience, taking advantage of complexity and uncertainty.

Samuel Williams | Managing Partner | Aamplify | Author of streetwise.marketing

• With some 20 years experience delivering sales and marketing results across EMEA, the USA and APAC, Sam headed up B2B marketing in several technology firms before striking out with Aamplify.

• Speaking, writing and film-making fill his time when he's not working for clients such as Deloitte, Certus and Mindfull.

A tale of two storytellers…

THANK YOU

IN A WORLDOF UNCERTAINTY

WHAT ISSTATUS QUO

WHAT COULD BEDREAM | IDEA

GAP 9,400 secs

“Somehow so many of our choices today, tend to settle with reaffirming the status quo… rather

than inventing what could happen next.”

BJARKE INGELS ARCHITECT

“If documentary is to document our world as it already is, fiction is to fantasise about how it could be.”

Brand can shape reality, in just the same way as fiction can shape fact.

In that sense, architecture is the fiction of the real world. So turning dreams into concrete reality with bricks and mortar.

Brand activation and organisation change turn the abstract into reality.

“Architecture is the canvas for the stories of our lives where our knowledge and technology doesn't limit us…

but rather enables us to turn surreal dreams into inhabitable space to turn fiction into fact.”

“The effect you have on others is the most valuable currency there is.”

JIM CARREY

THE SCIENCE BEHIND THIS ASSERTION

SMALL WORLD NETWORK

ORGANISATION Culture

BRAND Experience

YOU Effect

Is a set of organising principles that defines the experience people will have with an organisation.

BRAND

WHY IS…PERSONAL.

WHY IS… SOCIALLY CONNECTED.

Acland St, St Kilda, VIC Australia - 2 Aug 2013

WHY IS…A PERSONALITY.

WHY IS…EARNED OVER TIME

WHY IS… NOT “BLAH AIRLINES”

VIRGIN AMERICA 6 HOUR PRE-ROLL AD

WHY IS… AN ATTITUDE.

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

MAYA ANGELOU

“No matter what anyone tells you, words and ideas can change the world”

“The human race is filled with passion”

60 SECOND EXERCISE!

Story.

Hidden possibility.

Promiscuous hybrid.

WILIAM HAZLITT

“Man is the only animal that laughs and weeps; for he is the only animal that is struck with the difference between what things are and what they ought to be.”

WHAT ISSTATUS QUO

WHAT COULD BEDREAM | IDEA

GAP

IN A WORLDOF UNCERTAINTY

COMPELLING STORIES

www.duarte.comsparkline

⼦子“He who says he can and he who says he can’t are both usually right”

Filter not analysis

Survival through storytelling

Mental agility is our advantage…

Increasing complexity

We are still risk focused

Storytelling is no longer linear…

BUT

Being deaf constrains our agility

Increased communication

Common surveys cannot absorb the complex reality

It depends…

Let’s do an

engagement survey…

WhyMotivations Behaviours

Feelings Perspectives

What Explicit Narrative

Self Signify

Understanding Context

Narrative Landscape

Recast our value proposition

Control Oriented

Distributed, Dynamic,

Self selected

Goal Oriented

Self-selecting teams

Authentic Archetypes

Let’s do Myers Briggs…

Culture Change

Let’s define our ideal culture…

Team Development

Let’s copy Steve Jobs…

Our fear of change…

Agility is a mode of operation…

…what action are you going to take today?

9,400 secs later

ORGANISATION Culture

BRAND Experience

YOU Effect

THANK YOU

#GetAgileNZ