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Get an a for your mba strategy paper

Date post: 14-Jun-2015
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To get a top grade for your MBA strategy paper you need a firm foundation . This slideshow Introduces a new visual method, developed at the world famous Henley Business School in the UK, for analysing your business environment. This is a key part of any MBA strategy paper. It is essential that this part of the paper gets done well to attract a top grade. We show how you can use the new method to tell a clear and compelling ‘story’ that leads from key issues to business threats and opportunities. We also introduce a new tool that enables this analysis to be completed on-line and enables the automatic generation of an outline paper including compelling graphics and tabulated data to support your argument.
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© Rob Collins 2010 Helping you get an ‘A’ grade for your MBA Strategy Paper Dr Rob Collins www.PESTLEWeb.com
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Page 1: Get an a for your mba strategy paper

© Rob Collins 2010

Helping you get an ‘A’ grade for your MBA Strategy Paper

Dr Rob Collinswww.PESTLEWeb.com

Page 2: Get an a for your mba strategy paper

© Rob Collins 2010

Basis for your Strategy Paper

To get a top grade in a strategy paper you need a firm foundation.. An excellent analysis of the business

environment

Explain your analysis in a clear, logical manner

Show how this leads to threats and opportunities for your business

Traditional ‘PEST’ analysis is not enough

Use ‘PESTLEWeb’ to get you on track for that ‘A’ Grade

Page 3: Get an a for your mba strategy paper

© Rob Collins 2010

Why PESTLEWeb?

Enables businesses to identify threats and opportunities in their environment

Allows you to produce an excellent analysis of your business environment for strategy analysis

Quick and easy to learn

Turns a list of unrelated facts...– Into a well-structured argument– Convincing– Relevant

Page 4: Get an a for your mba strategy paper

© Rob Collins 2010

What others are saying …

Your business needs ‘radar’ to scan your current environment for threats and opportunities

Day, G.S. and Schoemaker, P.J.H“Peripheral Vision: Detecting the weak signals

that make or break your company”

Your strategic success depends on a deep understanding of future scenarios

Van Der Heijden, (1996) “Scenarios: The art of Strategic Conversation”

Page 5: Get an a for your mba strategy paper

© Rob Collins 2010

Traditional PESTLE

A ‘key-word’ driven approach to identifying issues....– P : Political– E : Economic– S : Social– T : Technological– L : Legal– E : Environmental

Generates a random list of issues No coherent 'story' or logic

Page 6: Get an a for your mba strategy paper

© Rob Collins 2010

Global Business Environment

Specific Industry

Specific Business

Your Strategy

PESTLE Issues

What…• is changing?• is important?• represents an

opportunity?• represents a threat?

Page 7: Get an a for your mba strategy paper

© Rob Collins 2010

Building your first PESTLEWeb

TM model using

www.PESTLEWeb.com

Page 8: Get an a for your mba strategy paper

© Rob Collins 2010

Issues...

Common symbols to represent issues in your business environment

Page 9: Get an a for your mba strategy paper

© Rob Collins 2010

Brainstorm initial issues ..

Use the editor at www.PESTLEWeb.com to brainstorm and organise your

initial set of issues

Page 10: Get an a for your mba strategy paper

© Rob Collins 2010

Links...

Create links to show causes and consequences

Page 11: Get an a for your mba strategy paper

© Rob Collins 2010

Arguments...

Predict and explain impactson your business

Page 12: Get an a for your mba strategy paper

© Rob Collins 2010

Analysis...

Strengthen the analysis with comments, references and arguments

Page 13: Get an a for your mba strategy paper

© Rob Collins 2010

Rich data...

Add rich supporting information to each issue about risks, confidence and time-scales etc.

Page 14: Get an a for your mba strategy paper

© Rob Collins 2010

Tabulate

Use PESTLEWeb Editor to automatically create tables for

documents

Page 15: Get an a for your mba strategy paper

© Rob Collins 2010

Report

..and even generate 'narrative' output that can be used in essays and reports

Page 16: Get an a for your mba strategy paper

© Rob Collins 2010

Critically Review each Issue

What is changing? What is important? More causes? More consequences? What represents an opportunity? What represents a threat? More information needed?

Page 17: Get an a for your mba strategy paper

© Rob Collins 2010

PESTLEWebTM

turns a list of unrelated facts into a

– Convincing ..– Relevant …– Well-structured ..

…argument

Page 18: Get an a for your mba strategy paper

© Rob Collins 2010

Further Information..

Join us at www.PESTLEWeb.com

Use the PESTLEWeb editor to model your business environment

Read about our current research

Learn more advanced PESTLEWebTM methods

Page 19: Get an a for your mba strategy paper

© Rob Collins 2010

PESTLEWebTM

Picture your Business Environmentwww.PESTLEWeb.com


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