GET “RICH” OR DIE TWEETING

HOW ENGAGING CONTENT CAN SAVE YOUR SOCIAL MEDIA AND HOW ANYONE CAN DO IT

MY NAME IS MAX AND I AM YOUR SOCIAL MEDIA SHERPA LONGWOOD UNIVERSITY CLASS OF 2011. MAJORED IN COMMUNICATION STUDIES WITH A CONCENTRATION IN MASS MEDIA. SOCIAL MEDIA MANAGER AND DIGITAL MARKETING SPECIALIST. BUT MORE IMPORTANTLY…

I AM A MILLENNIAL WITH A SMARTPHONE AND I KNOW HOW TO USE IT.

WHAT IS “RICH MEDIA”? ACCORDING TO ENTREPRENEUR MAGAZINE, RICH MEDIA IS “ANY FORM OF CONTENT THAT DEVIATES FROM NORMAL TEXT AND STATIC IMAGES AND ENGAGES WITH THE END USER.”

https://www.entrepreneur.com/article/233521

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1. MOST INTERACTIVE MARKETING TOOLS AVAILABLE

HIGHLIGHT YOUR CREATIVITY, ENHANCE USER EXPERIENCE

GENERATES A BUZZ THAT INCREASES ENGAGEMENT

GIVES YOU OPPORTUNITY TO PROMOTE YOUR BRAND IN A NEW WAY

WHAT MAKES RICH MEDIA WORK?

EXAMPLES…

TIME-LAPSE

VIRTUAL TOUR

PHOTO TUTORIAL VIDEO

STEP-BY-STEP LIVE PROMO

RICH MEDIA INCREASES SOCIAL MEDIA ENGAGEMENT.

THE BOTTOM LINE:

1. SOCIAL MEDIA IS INHERENTLY RICH

SOCIAL MEDIA IS 80% MOBILE

SOCIAL MEDIA IS ALWAYS EVOLVING

GENERATIONALLY SPEAKING…

61%

67%

56%

Millennials

Gen-Xers

Boomers

“FLORISTS ARE MY FAVORITE OR ONE OF MY

FAVORITE WAYS TO PURCHASE FLOWERS.”

GENERATIONALLY SPEAKING…

32%

29%

0%

Millennials

Gen-Xers

Boomers

“MY PREFERRED METHOD OF RECEIVING

INFORMATION AND TRENDS ABOUT FLOWERS IS

SOCIAL MEDIA.”

“FRIENDS AND FAMILY” IS

#1 ACROSS ALL DEMOGRAPHICS

GENERATIONALLY SPEAKING…

6

7

4

Millennials

Gen-Xers

Boomers

“I SPEND THIS MANY HOURS PER WEEK ON

SOCIAL MEDIA…”

GENERATIONALLY SPEAKING…

60%

67%

51%

Millennials

Gen-Xers

Boomers

“I AM THIS LIKELY TO PURCHASE FROM A BRAND

THAT I FOLLOW ON SOCIAL MEDIA…”

WHAT DOES IT ALL MEAN? WHEN IT COMES TO BUYING

FLOWERS…

EVERY DEMOGRAPHIC PREFERS

FLORISTS,

ESPECIALLY GEN-XERS. GEN-XERS SPEND MORE TIME ON

SOCIAL MEDIA AND ARE MORE

LIKELY TO PURCHASE FROM BRANDS

THEY FOLLOW THAN ANY OTHER

DEMOGRAPHIC.

WHAT DOES IT ALL MEAN?

EVERY DEMOGRAPHIC PREFERS TO

LEARN ABOUT FLOWERS FROM

FRIENDS AND FAMILY,

BUT MILLENNIALS AND GEN-XERS

ALSO PREFER SOCIAL MEDIA.

CREATE SHAREABLE “EXPERIENCES” THAT WILL BE SEEN BY FRIENDS AND FAMILY AND INFLUENCE

FLOWER BUYING.

CONTENT OPPORTUNITY

ALERT!!!

71% CONSUMERS ARE LIKELY TO RECOMMEND

A BRAND WITH WHICH THEY HAVE HAD

A GOOD SOCIAL MEDIA EXPERIENCE.

Data from Ambassador Social

40X RICH MEDIA CONTENT IS MORE LIKELY TO

BE SHARED THAN REGULAR CONTENT.

Data from HubSpot

CONSIDER THE FOLLOWING:

SO…

AND A POSITIVE SOCIAL MEDIA EXPERIENCE

LEADS TO MORE BUSINESS…

IF RICH SOCIAL MEDIA LEADS TO A

MORE POSITIVE SOCIAL EXPERIENCE…

LET’S CREATE SOME

RICH SOCIAL MEDIA!!!

VIDEO • 51% OF ALL VIDEO

PLAYS ARE ON MOBILE DEVICES

• 4X AS MANY CONSUMERS WOULD RATHER WATCH A VIDEO THAN READ A BLOG

• SQUARE VIDEO HAS HIGHER PLAY RATES THAN HORIZONTAL OR PORTRAIT

• APPS: APPLE CLIPS

LIVE VIDEO • 80% OF BRAND

AUDIENCES PREFER TO WATCH LIVE VIDEO THAN READ A BLOG POST.

• 82% PREFER LIVE VIDEO TO SOCIAL POSTS.

• FACEBOOK USERS SPEND 3X MORE TIME WATCHING LIVE VIDEO THAN TRADITIONAL VIDEO.

• APPS: FACEBOOK, INSTAGRAM, TWITTER, YOUTUBE

VR/360 VIDEO • 360-DEGREE VIDEO

HAS 29% HIGHER VIEWS THAN THE SAME VIDEO IN TRADITIONAL FORMAT

• MILLIONS OF FACEBOOK USERS ARE WATCHING 360-DEGREE VIDEOS DAILY

• APPS: SPLASH