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Get App Art isn't easy! Even the big guys fumble..

Date post: 17-Oct-2014
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Description:
Creating 'wow' art for apps is a tough business! This presentation examines how the mightiest of the mightiest - Facebook, The Economist and Google miss out on getting consumer delight 'just right'! Of course, there are some ideas inside also :-)
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iArt! Get it right! App Art is important! By - Alok ‘Rodinhood’ Kejriwal
Transcript
Page 1: Get App Art isn't easy! Even the big guys fumble..

iArt! Get it right!App Art is important!

By - Alok ‘Rodinhood’ Kejriwal

Page 2: Get App Art isn't easy! Even the big guys fumble..

iArt is the art of the ‘i’

If you want your iApp (an app on Apple’s iTunes store) to be worthy of respect, then try & swoon ‘iConsumers’ like me!

Remember:

• We are badly spoilt by great existing iArt on the iTunes stores..

• We are brainwashed by the incredible design & aesthetic style of Steve Jobs!

Page 3: Get App Art isn't easy! Even the big guys fumble..

Examples of great iArt?

Page 4: Get App Art isn't easy! Even the big guys fumble..
Page 5: Get App Art isn't easy! Even the big guys fumble..

Some recent iArt ‘fumbles’ by Facebook, Google and The Economist.

Page 6: Get App Art isn't easy! Even the big guys fumble..

Google’s Chrome App thumbnail sucks :-(

Page 7: Get App Art isn't easy! Even the big guys fumble..

Some suggestions by our team!

Page 8: Get App Art isn't easy! Even the big guys fumble..

The facebook mobile notification is ‘Pokey’ :-(

Page 9: Get App Art isn't easy! Even the big guys fumble..

Some ideas : 1) A slightly gentler ‘poke’?

Page 10: Get App Art isn't easy! Even the big guys fumble..

Some ideas : 2) Why poke at all?

Page 11: Get App Art isn't easy! Even the big guys fumble..

Some ideas : 3) An improved tab ?

Page 12: Get App Art isn't easy! Even the big guys fumble..

Some ideas : 4) Another, kinder poke?

Page 13: Get App Art isn't easy! Even the big guys fumble..

Some ideas : another tab version

Page 14: Get App Art isn't easy! Even the big guys fumble..

The ‘Tar balls’ in The Economist’s iPad app

Page 15: Get App Art isn't easy! Even the big guys fumble..

Some ideas : 1) Gentler, muted, red balls?

Page 16: Get App Art isn't easy! Even the big guys fumble..

Some ideas : 2) Elegant, muted red dashes?

Page 17: Get App Art isn't easy! Even the big guys fumble..

Some ideas : 3) Muted grey dashes?

Page 18: Get App Art isn't easy! Even the big guys fumble..

Some ideas : 4) Tar balls, but softer, greyer?

Page 19: Get App Art isn't easy! Even the big guys fumble..

The Me-Slide! Send me feedback and connect up!

e-mail - [email protected]

Facebook - facebook.com/rodinhood Twitter - @rodinhood

Blog - rodinhood.com

Personal social network -therodinhoods.com

Page 20: Get App Art isn't easy! Even the big guys fumble..

An important note.

This is a post written by me in my personal capacity and not as the CEO of games2win (g2w).

As the CEO of games2win, I publicly acknowledge (via our blogs and media) that g2w is NOT the gold standard for Art, UI or UX! Hence, please do not consider this to be any sort of chest thumping..!

Games2win is trying hard to learn and improve, and that is the spirit behind innocent and harmless experiments like this one!


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