Get Healthy, Get Active - Round 2...Get Healthy, Get Active - Round 2 Kay Thomson, Strategic Lead...

Creating a sporting habit for life 1

Get Healthy, Get Active - Round 2

Kay Thomson, Strategic Lead HealthSuzanne Gardner, Senior Health Manager

Creating a sporting habit for life

We know that inactivity is a key issue

2


And we’ve started working differently

3


Get Healthy Get Active Aims

“People moving more, living more through sport”

• More inactive people playing sport once a week for at least 30

minutes

• A better understanding of sports contribution to improving public

health and the prevention, management and treatment of long

term conditions.

• Sport and wider physical activity commissioned to meet public

health and long term condition prevention, management and

treatment outcomes

• Reduce Health Inequalities

4

MIND

• National campaign

• Expansion of Elefriends online community

• 8 local projects in North East, North West, West

Midlands and London

• Reduce barriers for people with mental health

problems wanting to access sport

5

Everybody Active Every Day

Identifies action in 4 key areas:

• Active society: creating a

social movement

• Moving professionals:

activating networks of

expertise

• Active environments:

creating the right spaces

• Moving at scale: scaling up

interventions that make us

active.

6


Round One Projects

• Lets Get Moving Pathway/Physical Activity Care Pathway

through sport

• Community Asset Based

• Exercise Referral Schemes

• Universal Free offer programme

• Workplace Health

• Community Sport delivery

7Creating a sporting habit for life


SCOPE FUND

SCOPE FUND

SCOPE FUNDPRE-APPLICATION

WORKSHOP

CONSULT WITH PARTNERS

TRAIL FUND

WORKSHOPS

FUND OPENS FOR APPLICATION

DEVELOP YOUR

APPLICATION

AWARDS MADE

Autumn

Winter

October 23rd Everybody

Active, Every Day launch

26th JANUARY 2015

2014/15

November 13th ukactive

Summit, 20th November

BHFNC Conference + local

ones

SUBMIT APPLICATION

POSSIBLE INTERVIEWS

Spring Decisions March

Awards April 2015

PROJECTS BEGIN June 2015


We’ve already learnt alot

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Key Elements to the Projects

10

Round 1 Project Aims

• Engage with 129,275 people

• Get 28,716 inactive people

active for at least 1 x 30

minutes of sport per week.

• Retain and sustain

- 7,180 people at 3

months,

- 6,045 at 6 months

- 4,835 at 12 months

11

Investment

• For every £1 invested by Sport

England, £0.82p was aligned by

local partners to deliver the

projects.

• Local Authority (Public Health

and Sport/Leisure), Clinical

Commissioning Groups and

Charities.

12


Impact April 2013 – July 2014:

Participation From Monitoring Reports


3005 Workplaces


Behaviour change from initial

engagement

14

67,426 people engaged

25,231 Inactive

9,639

active to

1 x 30

38% of those who are inactive

became active at 1 x 30

minutes per week

37% of those initially engaged in

projects were classified as inactive

by the Single Item Measure tool

Key areas of Learning

1. Community Engagement

2. Screening and Monitoring

3. Project Development

4. Insight

5. Working with the NHS

6. Partnerships

7. Training

8. Delivery of Sessions



1. Community Engagement

• Activators, Mentors, & Community Champions are key

• Embedding projects within other community activities can be

a critical recruitment tool

• Tailored marketing

• Community boundaries

• Social bonding approaches

• Family and Friend based Motivational Interviewing



2. Screening and Monitoring

• Reporting on activity levels

• IPAQ easier to complete 1:1 with participants

• Consistency of data collection

• Low literacy levels

• Accessing follow up data is a challenge

• Real time evaluation

17


3. Project Development

• Community insight

• Training for coaches

• Data collection piloting

• Flow diagrams and participant journey

18


4. Insight from Projects

One project identified 4 key themes to understand inactivity:

1) memories of sport

2) attitudes to sport

3) experiencing sport and physical activity

4) hooks and triggers for sport

19


More informal,

flexible

sessions

Sessions

that are

lead by

“someone

like me”

Anxiety & lack of

confidence of

exceeding

physical

limitations

Understanding

what is not

working &

adapting delivery

Supporting

families to be

together


5. Working with the NHS

• Early involvement of GPs is critical

• Important to be realistic about what can be implemented through Primary

Care

• Delivery to date suggests that embedding sport/activity into health

settings is more effective than embedding health into sport sessions

• Attending GP Locality meetings and training

• Patient records can be a useful recruitment tool - be aware of over

estimating patients

• Perceptions of health professionals can skew which activities they

refer/signpost too

• Referral league tables can encourage “healthy” competition 21


Training Health Professionals

• 1/5 were aware of the current UK physical activity guidelines

• Majority acknowledged that it’s their role to promote physical activity

• Main reason for not discussing physical activity with patients is lack of

time

• 76% of Primary Care Staff felt more confident in advising patients post

training

• Adapt training to meet the needs of health professionals

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6. Partnerships

• Consistency and quality of communications

• MOU’s and SLAs to agree delivery can aid projects

• Local turbulence in structures and staff capacity has been a

challenge

• Compromise

• Political support can boost project visibility

• Widening partnerships

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8. Delivery of Sessions

• Seasonality

• Fitness, walking, running, cycling and

swimming most popular

• Working with volunteers takes time!

• Take activities to existing groups

• Local Sports club capacity to deliver

can be a challenge

• Low baseline levels of fitness can

make pitching the sessions at the right

level difficult

25


Principles for Developing your Project

• Undertake, utilise and continually gain insight

• Use MOU’s and SLAs to aid project governance

• Consider how Activators, Mentors, buddies and

champions can add value to you delivery

• Sessions must be adaptive and based on needs.

Activity provision should fit the individual, not fitting

the individual to existing provision

• Think through effective and efficient ways to get

follow up data

26


Principles cont.

• Consider the training and support needs of

coaches

• Be realistic about what can be delivered

through primary care

• Continue to build partnerships throughout

delivery.

• Utilise real time evaluation to maximise impact

and enable efficiencies.

27


Things we will learn as we go forward

- Recruitment and engagement methods for sustained behaviour

change

- Understanding different delivery mechanisms

- Impact of engaging in sport on overall physical activity levels

- Health and psychological impacts

- Effectiveness of geographical targeting

- Effectiveness of sport within medical pathways

- Effectiveness of incentives

- Understanding how to best support delivery of sport to inactive

people

- Cost effectiveness

28

Key Criteria Round 2

• Inactivity focused

• A clear proposal focusing on long term behaviour change & habit

creation

• Academic expertise & strong evaluation focus

• Locally led, developed & delivered

• Alignment with & approval through HWB, CCG, DPH,

commissioners

• MOU with key partners

29

£100 – 500K


What we will fund

• Brief Interventions

• Long Term Conditions – Primary and Secondary prevention

focused (including exercise referral approaches through sport

where they adhere to the latest NICE Guidance)

• Community Asset based approaches

• Family and Intergenerational approaches to sport

• Other, this list is not exhaustive

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Higher Priority will be given to projects

that • Are linked to clearly identified priorities in local plans

• Have been identified by local commissioners as a future

priority area for funding

OR

• Is a project that will meet their strategic aims

• Utilise non-traditional locations and venues for their activity

• Have a high level of confirmed partnership funding for the

whole life of the project rather than just one year.

31


Lower Priority will be given to projects

that

• Single Sport Projects

• Are universal and not purely focused on

inactive participants

• Are substantially focused on schools

• Could have applied to other Sport

England funding streams between

October 2014 – January 2015.

32


Documents to consider as you prepare

your application

• Everybody Active, Everyday

• Get Healthy, Get Active – what we’ve learnt report

• Inactivity & Sport – a review of the evidence.

• Start Active, Stay Active, CMO Guidelines for

Physical Activity and Health

• Your own local Health and Wellbeing strategies and

Clinical Commissioning Group priorities

• Youth Insight Pack

33


Assessing You Application

Application Form % towards

your

assessment

rating

Needs & Evidence Base 20%

Quality and strength of the delivery

plan

30%

Project Partnership 15%

Sustainability 15%

Evaluation 20%

34


A Strong Project will demonstrate…..

• Excellent understanding of the area, its needs and

opportunities for participation.

• Driven by consultation and insight

• Strong strategic context

• Detailed and costed delivery plans

• Realistic but ambitious targets for increasing participation

• Clear risk management approaches

• Strong partnerships

• Partnership funding

• Robust plans for sustaining participation

• Embedding Standard Evaluation Framework within their

research methodology

35


Needs & Evidence Base: Key Questions

• Insight and how it has been used to inform

what you do

• Consultation – potential participants,

Commissioners and partners

• Strategic Needs

• Statistics

• Market Segmentation, latent demand etc.

36


Delivery Plan: Key Questions

• How will you reach and market your project to

inactive people?

• What will you deliver, how and where?

• What inclusion criteria will you have?

• How will monitor the effectiveness of what you do?

• Identify risks to delivery

• What scale of impact do you want to achieve?

• How does the project represent value for money.

37


Target Setting Case Study: County

Durham Sport

38


Target Setting Case Study: UKActive

39

Learning from Previous delivery

Understand the pool of patients who will benefit from

the offer. Ukactive model is 25% of patient list

Consider conversion rates of how many patients will take up the offer of a brief intervention.

Ukactive model is 10 - 13%.

Consider how you will make the offer and get those converted

to attend their first session

Consider what resources you will have available and the costs associated with initial

appoinments

Consider how many patients are likely to be a No show. How

will you minimise this? PH interventions tend to have approximately 30% DNAs

Consider how you will capture the outcomes including follow

up data.

Consider how can you maximise efficiencies in the system to provide the most cost effective delivery of the

outcomes.

Use Live monitoring data to tweak your delivery model and

make improvements where needed.


Setting the Targets for your project:

What we want to understand

40


Time to think and discuss

How will you use the learning and case studies to help you

develop your project approach?

Which parts of the learning are most pertinent for what you

want to do?

How will you use it to determine the targets for your project?

41


Project Partnership: Key Questions

• How will the project be led and managed?

• Who are the partners and what role will they play?

• What is the performance track record of the

partners?

• What have you learnt from previous projects that

you are applying to this project?

• What partnership funding is being provided?

42


Sustainability: Key Questions

• What methods will you use to ensure participants

will continue to participate beyond the life of the

project?

• What wider social, economic or cultural outcomes

that will be delivered to and how will use the

information to attract future funding.

• How does the project fit into long term strategic

plans?

• What is the potential for the project to be scaled up

or replicated elsewhere?

43


Research & Evaluation: Questions

• What will your research question be

• Who is your academic/evaluation partner?

• What methodology will you use and how does it

align to the SEF?

• How will you ensure adequate follow up of

participants?

• What ethical requirements are there?

• How long will it take you to build your evaluation

processes and pilot them?

• How will you disseminate the findings?

44


Evaluation Guidance

• Expectation of working with an academic partner /

evaluation specialist

• Adhere to the Standard Evaluation Framework

• MOVES

• Take into account learnings from Round 1

• Common metrics (likely to be similar to round 1)

– Single Item Measure

– IPPAQ

45


Typical Mistakes We See

• Not aligning to the funding criteria

• Not using the guidance in the form to support the

provision of full answers

• Making assumptions about what the assessor

knows. Explain things in full.

• Including things that are ineligible under our funding

• Not taking into account previous learning and insight

• Budgets not adding up

46


We recommend

• You read all of the guidance and recommended

documents fully

• Contact us with any queries you have

• Consult with partners and local commissioners

• Read the “what we’ve learnt report” and use it to help

guide your project development

• Ask someone not involved in the project to read through

your application before you submit it….. Does it make

sense?

• Get someone to double check your budgets

• Submit it all on time!

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Your Application

• Online Application form

• Delivery Plan

• Budget and Financial Plan

• Job Descriptions

• Evidence of partnership

funding or that you have

sought it

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Queries you may have

• http://www.sportengland.org/funding/our-different-funds/

• [email protected]

• Grants helpline on 08458 508 508

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http://www.sportengland.org/funding/our-different-funds/

mailto:[email protected]

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