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Get Healthy Philly Farmers Market and Philly Food Bucks ... ... 2014, $534,94 n. Philly Foo directly...

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  • Executive

    Philly Fo






    Get Heal









    T Authored B

    e Summary

    od Bucks

    Distribution, R

    igure 1: 2014

    igure 2: Total

    Table 1: SNAP

    igure 3: Total

    thy Philly

    Philly Food B

    igure 4: Get H

    igure 5: Get H

    r Survey



    Table A1: Profi

    Table A2: Farm

    Table A3: Cust By: Meghan Filo


    Food Buck D

    SNAP Sales a

    P Sales and Fo

    l Sales at Food

    ucks Use at

    Healthy Philly

    Healthy Philly

    file of 2014 Ge

    mers’ Market P

    tomer Respon oromo, Yi-Ming

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    Distribution Ch

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    ood Bucks Red

    d Trust Farme

    Get Healthy

    Food Bucks R

    EBT Sales Co

    et Healthy Phi


    nses by Group g Law, Nicky Uy



    t Farmers’ Mar

    demptions at

    ers’ Markets in

    Philly Farme

    Redemption C

    omparison, 20

    illy Farmers’ M

    ing Factor y, Candace R. Y

    rkets in Philad

    Food Trust M

    n Philadelphia

    ers’ Markets

    Comparison, 2

    012 – 2014


    Young, MS., Ste

    delphia 2005-2

    Markets, 2010-

    a, 2010 - 2014

    2012 – 2014

    ephanie Weiss,










    Jennifer Weissb



  • Key Find 1) P

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    Goals for 1) Im

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  • 4

    interact with the farmers. When distribution partners were surveyed, 29% indicated that the tours would be useful to their clients.

    3) Identify strategies to increase Philly Food Buck distribution in connection with SNAP sales at market. In times of decreasing SNAP benefit levels, there are less SNAP dollars in the marketplace. Although redemption of Philly Food Bucks increased over the past year, SNAP sales at market declined. In 2014, approximately 0.1% of SNAP dollars in Philly were spent at farmers’ markets. SNAP sales accounted for approximately 2.5% of all sales at The Food Trust farmers’ markets, with Philly Food Bucks adding an additional 2.5% in sales. Distribution of Philly Food Bucks through community partners is an effective tool to get new customers to market. This approach will continue in 2015 to increase awareness of farmers’ markets. We will also pursue renewed efforts to tie Philly Food Bucks distribution to use of SNAP benefits at market, which is the foundation of the program: to increase purchasing power for fresh fruits and vegetables among SNAP households. Strategies will include efforts such as improving signage and promotional brochures and editing the cooking demonstration script to highlight Philly Food Bucks as an incentive for SNAP customers, as well as redoubling training efforts with farmers to promote the program among customers.

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    eceiving this o

    2014, the serie

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