1

Executive

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Conclusio

Appendix

T

T

T Authored B

e Summary

od Bucks

Distribution, R

igure 1: 2014

igure 2: Total

Table 1: SNAP

igure 3: Total

thy Philly

Philly Food B

igure 4: Get H

igure 5: Get H

r Survey

on

x

Table A1: Profi

Table A2: Farm

Table A3: Cust By: Meghan Filo

Redemption

Food Buck D

SNAP Sales a

P Sales and Fo

l Sales at Food

ucks Use at

Healthy Philly

Healthy Philly

file of 2014 Ge

mers’ Market P

tomer Respon oromo, Yi-Ming

and SNAP S

Distribution Ch

at Food Trust

ood Bucks Red

d Trust Farme

Get Healthy

Food Bucks R

EBT Sales Co

et Healthy Phi

Profiles

nses by Group g Law, Nicky Uy

Sales

hannels

t Farmers’ Mar

demptions at

ers’ Markets in

Philly Farme

Redemption C

omparison, 20

illy Farmers’ M

ing Factor y, Candace R. Y

rkets in Philad

Food Trust M

n Philadelphia

ers’ Markets

Comparison, 2

012 – 2014

Markets

Young, MS., Ste

delphia 2005-2

Markets, 2010-

a, 2010 - 2014

2012 – 2014

ephanie Weiss,

3

4

2014

-2014

4

8

9

14

15

Jennifer Weissb

2

bourd

Key Find 1) P

pr fr T

2) P lo F ve co

3) P to cu cu m in

4) C F lo pa re di P

Key Chall 1) R

P F m SN

Goals for 1) Im

m di th in

2) C cu su

1 Pennsylva

dings: Philly Food B

rogram contin ruits and vege

Trust farmers’ Philly Food B ow-income m ood Bucks u egetables” (60 oming to mark

Programming o reach shop ustomers (54 ustomers repo

markets. Partic ncome areas an Cooking dem Food Bucks. ocations. App articipant was edemption rat istribution me hilly Food Bu lenge in 2014

Reduction of hiladelphians unding for SN

million. These m NAP sales at T 2015:

mplement str marked 29% in

istribution and he farmers’ m ntroduced duri Conduct farm ustomers to th uch as cookin

ania Departmen

Bucks increas nued to reach tables. The pr markets, $67,9

Bucks use is markets. Com users at low-i 0% vs. 50%) a ket.

g at market su ppers at low %) reported

orted observin cipation in m nd among Phi onstrations a In June 2014

proximately 2 s given a pack te for these ethods. Cooki ucks. These co 4: SNAP benefi receiving SNA

NAP benefits macro-level ch The Food Tru

reamlined te ncrease in rede d redemption

market staff i ing the 2015 s

mers’ market he farmers’ m g demonstrati

nt of Human Se

sed reach to h low-income rogram saw a 998 Philly Foo associated

mpared to no income mark

and “trying new

uccessfully re w-income ma

receiving he ng or participa

market program illy Food Buck at Get Health , The Food T 2,200 people ket of Philly F Philly Food ng demonstra

ooking lessons

fits on the sta AP benefits dr rose in 2014 a hanges in the ust’s farmers’

echnology to emptions sinc of the Philly

s shifting tow season.

tours to inc markets, explai ions, nutrition

ervices, Medical

low-income e customers a

29% increase od Bucks were with improv n-Philly Food

kets were mo w or unfamili

eached farme arkets and P ealthy eating ating in a cook mming was h k users. hy Philly ma

Trust launched e participated Food Bucks w

Bucks (72%) ations are an e s successfully c

ate and federa ropped from $ and by late fall SNAP progra markets in 20

manage grow ce 2013, more Food Bucks p

ward new tec

crease traffic in the various

n lessons, and

l Assistance, Food

e customers i and to increas e in redemptio e redeemed in

ved eating be d Bucks user ore likely to iar fruits and v

ers’ market c Philly Food

information king demonstr higher among

arkets fuel inc d cooking dem d in these c worth $6 to sp ) was the hig excellent and combine food

al levels. In N $66.5 million l, the total ben am likely cont 013 and 2014.

wth of Philly dedicated sta

program. To h chnology. A n

c to markets s benefits acc

d scavenger hu

d Stamps and Cas

in 2014. The se access to a ons from 2013 n 2014. ehaviors am s at low-inco report “eatin vegetables” (4

customers an Bucks users and over o

ration, a new g customers a

crease in red monstrations a cooking dem

pend at the fa ghest of all P effective meth

d access with n

November 201 to $61.9 millio nefits were ba tributed to the

y Food Buck aff time was re help with the new database

s. The tours cepted and inc unts that enco

sh Assistance stat

Philly Food B and affordabil 3 to 2014. At

ong custome ome markets, ng more fruit 48% vs. 33% )

nd was more s. Over half one-fifth (21% feature in 201 at markets in

demption of P at 7 farmers’ m monstrations. armers’ market Philly Food hod for distrib nutrition educ

13, funding to on, a 7% decl

ack up to $66.5 e general declin

ks program. W equired to trac substantial gr

e will be buil

will welcome clude program

ourage custom

tistics reports.

3

Bucks lity of Food

ers at Philly

ts and ) since

likely of all

%) of 14 at 7 n low-

Philly market

Each t. The Bucks buting cation.

o line.1 5 ne in

With a ck the rowth, lt and

e new mming mers to

4

interact with the farmers. When distribution partners were surveyed, 29% indicated that the tours would be useful to their clients.

3) Identify strategies to increase Philly Food Buck distribution in connection with SNAP sales at market. In times of decreasing SNAP benefit levels, there are less SNAP dollars in the marketplace. Although redemption of Philly Food Bucks increased over the past year, SNAP sales at market declined. In 2014, approximately 0.1% of SNAP dollars in Philly were spent at farmers’ markets. SNAP sales accounted for approximately 2.5% of all sales at The Food Trust farmers’ markets, with Philly Food Bucks adding an additional 2.5% in sales. Distribution of Philly Food Bucks through community partners is an effective tool to get new customers to market. This approach will continue in 2015 to increase awareness of farmers’ markets. We will also pursue renewed efforts to tie Philly Food Bucks distribution to use of SNAP benefits at market, which is the foundation of the program: to increase purchasing power for fresh fruits and vegetables among SNAP households. Strategies will include efforts such as improving signage and promotional brochures and editing the cooking demonstration script to highlight Philly Food Bucks as an incentive for SNAP customers, as well as redoubling training efforts with farmers to promote the program among customers.

Philly Foo purchasing their bene program i sites that s increase S of fruits an

Distribu From June was distrib sites, whe distributio Bucks we offices, fo eligible po residents t

od Bucks is a g power for S efits at a part s available to sell local fruit NAP sales at nd vegetables,

tion, Redem

e 2010 throug buted during t ere Philly Foo on partners (7 ere distributed ood pantries, opulations an to shop at farm

a healthy foo SNAP custom icipating mark all SNAP reci ts and vegetab farmers’ mark , and bolster t

mption and

gh December the 2014 seaso od Bucks are 5% in 2014).

d in 2014. Th houses of wo

nd distribute mers’ markets

od incentive p mers at farmers

ket site, they ipients, and in bles across Ph kets, increase the sales of loc

SNAP Sales

2014, $534,94 on. Philly Foo

directly conn See Figure 1

hese partners orship and co Philly Food for fresh pro

Launch at 7 Foo the top step ins farmers particip Food B people were di Results cooking an ingr (48%) g experie new wa particip and int respecti

program deve s’ markets. Fo receive a $2

n 2014, Philly F hiladelphia. Th

the affordabil cal farmers.

s

44 in Philly Fo od Bucks coup nected to SN on page 6 fo

s—which incl mmunity-base Bucks as a

oduce. After re

hed in June 2 od Trust farm of every ho structions of s vending at pants tasted t Bucks to spe

participated istributed.

s from the co g demo expo redient or pr gained expo nce, and ov ays to prep

pants reporte tent to purc ively).

eloped and lau or every $5 th

coupon for Food Bucks c hrough the pro lity of produc

ood Bucks wa pons are main

NAP sales (17 or a complete lude recreatio ed organizatio promotional

eceiving this o

2014, the serie