Get more out of your mobile campaigns
Source: Expedia Media Solutions. Travel Decisions in a Multiscreen World, conducted by comScore Inc., November 2014
Top online sources used in travel planning
45%
55%
Clicked on an ad
Didn't click on an ad
92%
8%
Used a mobile
browser
Did not use a
mobile browser
77%
23%
Mobile Query Share March '14
All Devices Mobile
70%
30%
Mobile Query Share March '15
All Devices Mobile
Call Extensions or Location Extensions
Placement PC/Tablet Mobile
Title Discounts/Deals Discounts/Deals
Description Exclusive Exclusive
Title Accommodations Official Site
Description Travel Guaranteed
Title Accommodations Call To Action
Description Save/Savings Superlative
Title Accommodations Cheap/Affordable
Description Compare Exclusive
Title Accommodations Quality
Description Cheap/Affordable Discounts/Deals
Call Extensions or
Location Extensions
Placement PC/Tablet Mobile
Title Hotels Travel
Description Online Travel
Title Online Discounts/Deals
Description Hotels Last Minute
Title Online Discounts/Deals
Description Travel Destination
Title Price/Pricing Airlines
Description Tickets Destination
Title Compare Airfares
Description Airlines Business
Call Extensions or Location Extensions
Placement PC/Tablet Mobile
Title Last Minute Discounts/Deals
Description % Off Destination
Title Last Minute Discounts/Deals
Description Holidays Cars
Title Save/Savings Type
Description Official Site Discounts/Deals
Title Cheap/Affordable Cruises
Description Vacations Last Minute
Title Online Discounts/Deals
Description Discounts/Deals % Off
Call Extensions or Location Extensions
Placement PC/Tablet Mobile
Title Superlative Destination
Description Superlative Discounts/Deals
Title Last Minute Destination
Description Discounts/Deals Cars
Title Superlative Destination
Description Rentals Destination
Title Last Minute Destination
Description Price/Pricing Rentals
Title Last Minute Cars
Description Save/Savings Destination
5.1%
2.9%
1.9%
1.3%
Thank You