Get on Page One in Search with Google+ #BConnectedConf

Google+ Get on Page One in Search

©2014 TROOL Social Media Creative Group All Rights Reserved.

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Google is the #1 Search Engine

•YouTube is #2 and is owned by Google

•Google+ is the social layer of this Behemoth


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Search Is Critical so Your Clients Can Find You...

•What does that mean?


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Google Search Is Now Semantic

Semantic Search

•Semantic means that search engines look at the quality of your content, and your social proof NOT just your SEO efforts (PageRank, backlinks, on-page factors, etc)


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If You Want to Be Found

•yesterday’s SEO techniques won’t cut it anymore.

•Google Semantic Search tells you what to do instead—in plain English.


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How to Rise in Search?

By posting quality content and building your social proof with posts on Google+,

you get your posts higher in search

which can increase your traffic

to increase your audience


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Getting on Page One Takes Work!

Create great content using a good search term for which you want to get found (rank)

Build up your authority using Google+ write content and share it

Using Google+ First then embed on your blog

©2014 TROOL Social Media Creative Group All Rights Reserved. 7

Connect to influencers in your niche who ‘lend you authority’ (By sharing your content)

Answering questions and Setting up Polls

Can help increase your authority


Build Social Proof

•Make sure all your social channels are connected with your website and blog

•Build trust with your target audience


Be Consistent

Profile or Page on G+?

Profile

People do business with People NOT Business

To build your network first connect from your personal profile


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Personal Profile

Authorship gives you more visibilityin search

Recognition through use of Gravatar in +++ places online


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Profile photo can appear alongside search results


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You’re a Blogger

•This is where Google authorship comes in (only a Profile can have authorship) which ties to your blog and/or website


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Business Page

There must be an owner with a personal profile to have a business page on Google+


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Business Page

Publisher is like authorship(for sites with more than one author)

Customer hub for outreach

Google comments (plugin)


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G+ Business Page

Created from a personal profile

Create managers

Add Analytics to the Dashboard

You can now see Google Analytics data for your website directly from your Google+ Dashboard



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Business Page

Hangouts on AirReady for your G+ Debut?


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Video Hangouts vs HoA?

Not Recorded

No Record of Chat


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HoA or Hangouts on Air

Schedule for future

Auto Uploaded to YouTube

Distribute links to watch


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And with G+ Hangouts on Air

Google+ and YouTube rise you higher in search results, so you can be found ahead of your competitors.


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And with G+ Hangouts on Air

•Hangout on Air videos can be repurposed reused as content for your website or blog

•Host your own show

•Save thousands on video editing and production


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Hangout with Dalai Lama


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Hangout with Chris Brogan


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Hangout with Fox LA & Maria Quiban


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Hangout with Trinidad & Tobago Band


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Hangout with Ross Matthews


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Hangout with Alison Sweeney


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Hangout with Chris Hadfield


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Hangouts with Friends

I’m Elaine Lindsay you can find me in Google+ http://plus.google.com/+ElaineLindsayhttp://plus.google.com/+GPlusevangelistElaine

@ the corner of search & social!


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http://plus.google.com/+ElaineLindsay

http://plus.google.com/+GPlusevangelistElaine

Date post:	10-May-2015
Category:	Social Media
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