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This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing
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Page 1: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

This is Video 5.1B

in the course:

Get Paid To Write

Module 5:

Building a database, email marketing

and content marketing

Page 2: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing
Page 3: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Website/

EmailCustomer

Traditional marketing:

Page 4: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Website/Email Content Customer

Content marketing:

Page 5: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

“This will

be useful” .

Page 6: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

“This

will be

entertaining”

Page 7: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Based on the notion that delivering:

• High-quality

• Relevant

• Valuable information to prospects and customers

…drives profitable consumer action

Content marketing:

Page 8: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

The rise of customised content:

Page 9: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing
Page 10: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing
Page 11: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing
Page 12: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing
Page 13: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing
Page 14: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

• Here is a process/product I have created

• You are welcome to use this process

How to make money from

content creation:

Page 15: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

• It generates copywriting work for you

with minimal effort

• Here’s the promotional flyer sample

and a script:

How to make money from

content creation:

Page 16: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing
Page 17: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing
Page 18: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

The process:

• Step 1: Creative briefing

Content creation process:

Page 19: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

“We take a brief over the phone to get to

know you and your business a little better.

This will help us get clear about what you

want your content to achieve.”

Content creation process:

Page 20: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

• Step 2: Pre-webinar research

Content creation process:

Page 21: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

“We research your company, your industry and your competitors to get a clear understanding of what environment you are working in and what you need to do to stand out in that space. A detailed listing of questions (and some suggested answers) is created. This will form the basis of the webinar interview.”

Content creation process:

Page 22: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

• Step 3: Webinar recording

Content creation process:

Page 23: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

“We record the webinar. Bernadette

Schwerdt, The Copywriting Coach, will be

the interviewer. She will bring her

presenting skills to the table and help shine

the light on you and guide you in answering

the questions to help position you as the

authority on your topic.”

Content creation process:

Page 24: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

• Step 4: We start writing

“You relax, get back to doing what you do best

- running your business - and we roll up our

sleeves and get writing.”

Content creation process:

Page 25: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

• Step 5: We send you the copy

“We send you the copy and provide you with

2 sets of revisions to make sure we get it just

right. You review. We edit. You approve.

Done!”

Content creation process:

Page 26: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

• Gives the client a quality piece of content

for their home page

• Helps prospects ‘get to know you’ -

builds trust/rapport

What’s in it for the client?

Page 27: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

• Shifts the sales process from ‘telling’ to

‘showing’

What’s in it for the client?

Page 28: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Blogs:

• Provides keyword-rich, engaging content

for website

• Drives traffic to your site

What’s in it for the client?

Page 29: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Blogs:

• Increases Google ranking

• Demonstrates your expertise

What’s in it for the client?

Page 30: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Newsletters

• No delays - newsletters are ready to go

• Can easily be converted into ‘tips sheets’

or ‘cheat sheets’

What’s in it for the client?

Page 31: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

eBook creation

• Demonstrate thought leadership

• Use as a lead generator for email newsletter sign-ups

• Sell it

What’s in it for the client?

Page 32: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Website FAQ

• Answers all your prospects’ questions,

quickly and easily

• Increases Google ranking

What’s in it for the client?

Page 33: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Blog headlines

• Gives you extra content/blog titles for

future use

• Provides new ideas for ‘cheat sheets’

What’s in it for the client?

Page 34: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Blog headlines

• Can re-purpose and use as copy on your

website

What’s in it for the client?

Page 35: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Social media calendar

• Pre-written tweets/posts help promote the

blogs/articles

• Quick and easy to use

What’s in it for the client?

Page 36: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Social media calendar

• Maximises the distribution of your content

What’s in it for the client?

Page 37: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Email programs:

• MailChimp - http://mailchimp.com/

• Infusionsoft - http://www.infusionsoft.com/

http://mailchimp.com/
http://www.infusionsoft.com/
Page 38: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Email programs:

• Campaign Monitor -

http://campaignmonitor.com

• Aweber - http://www.aweber.com

http://www.infusionsoft.com/
http://www.aweber.com/
Page 39: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Email programs:

• GetResponse -

http://www.getresponse.com

• iContact - http://www.icontact.com

http://www.getresponse.com/
http://www.icontact.com/
Page 40: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Website themes:

• Elegant Themes -

http://www.elegantthemes.com

• Woo Themes - http://www.woothemes.com

http://www.elegantthemes.com/
http://www.woothemes.com/
Page 41: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Website themes:

• Studio Press -

http://www.studiopress.com

• Theme Forest - http://themeforest.net

http://www.studiopress.com/
http://themeforest.net/
Page 42: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Domain names:

• GoDaddy - http://www.godaddy.com

• NameCheap -

http://www.namecheap.com

http://www.godaddy.com/
http://www.namecheap.com/
Page 43: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Hosting:

• HostGator - http://www.hostgator.com

• BlueHost - http://www.bluehost.com

http://www.hostgator.com/
http://www.bluehost.com/
Page 44: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Other resources for you:

• WordPress - http://wordpress.org

• Facebook - https://www.facebook.com

http://wordpress.org/
https://www.facebook.com/
Page 45: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

Other resources for you:

• YouTube - http://www.youtube.com

• Twitter - http://twitter.com

http://www.youtube.com/
http://twitter.com/
Page 46: Get Paid To Write - Amazon S3 · 2016-02-29 · This is Video 5.1B in the course: Get Paid To Write Module 5: Building a database, email marketing and content marketing

This is the end of Video 5.1B

in the course:

Get Paid To Write

Module 5:

Building a database, email marketing

and content marketing


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