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This is Video 1.1A in the course: Get Paid To Write Module 1: The business of copywriting – what it takes to be successful
This is Video 1.1A
in the course:
Get Paid To Write
Module 1:
The business of copywriting – what it takes to be successful
Learning outcomes:
How to:
• Become a successful copywriter
• Get priorities clear and set goals
• Work to your strengths
• Outsource to save time and money
The pros and cons of being a freelance copywriter:
• I’ll be honest – 25 years in the business
• It’s good to know these upfront so you can expect them
The pros and cons of being a freelance copywriter:
• Accept them or change the bits you don’t like
• It’s not for everyone – but those who it is for LOVE it
The pros and cons of being a freelance copywriter:
• How will you know – try it
• Get clear about what it involves but don’t research too much
The pros and cons of being a freelance copywriter:
• These principles relate to ALL freelance businesses (not just copywriting –graphic design, web developers, coaches, accountants, musicians etc.)
The pros:
• What’s your worst nightmare memory of work?
• Why am I asking you to remember this?
The pros:
• You need to have a strong image/sound/smell that reminds you why you want a freelance business
• Pin it up or make a note so you can see it at all times
The pros:
• It will get hard – you need to be reminded of why you want it
• Work for yourself – no boss, you control your diary
The pros:
• Flexible – you can work at night, on weekends, whenever
• Work at home – no commute, no make-up, no high heels
The pros:
• Choose your clients – work with people you like on products you like
• Time efficient – no more politics, no unnecessary meetings
The pros:
• Digital – most work takes place via phone and email
• Make as much or as little as you like –you control your fees and the hours you put in
The pros:
• There are no overheads, staff, minimal outgoings
The cons:
• You have to be a constant marketer – no marketing? No business
• You have to get GOOD and EFFICIENT at marketing – this is a crash course in small business marketing
The cons:
• You are a small business owner – you have to be across all aspects of running a business
The cons:
• There are no massive overheads but there are expenses that need to be borne upfront:
• Website
• Email system
• PA (or virtual PA)
• Computer/Internet
The cons:
• You have to deliver and be good at what you do (more on that later)
• No work, no pay – as an employee you get paid even if you’re hungover, tired, or don’t even turn up – not as a freelancer
The cons:
• You have to be service oriented – the customer is right (most of the time)
7 most common problems freelance copywriters face:
How to:
1. Find work
2. Build confidence
3. Charge for work
7 most common problems freelance copywriters face:
4. Deal with difficult clients
5. Overcome rejection
6. Sustain motivation
7. Deal with marketing and administration
Top 7 reasons why people don’t succeed at copywriting:
1. Lack of clear goals
2. Lack of time
3. Lack of money
4. Lack of confidence
Top 7 reasons why people don’t succeed at copywriting:
5. Fear of failure
6. Fear of success
7. Blame others
This is the end of Video 1.1A
in the course:
Get Paid To Write
Module 1:
The business of copywriting – what it takes to be successful
