11
| Date post: | 01-Dec-2014 |
| Category: |
Technology |
| Upload: | gagnier |
| View: | 760 times |
| Download: | 2 times |
Christina Gagnier, Founder & CEO@gagnier, [email protected]
If you want to win...You will get hyperlocal.
To get hyperlocal,you need to go
mobile.Before you go mobile,
Build a good website.
Christina Gagnier, Founder & CEO@gagnier, [email protected]
Keeping it Real
1. Real-Time
2. Real Content
For certain verticals, both of these require mobile being built into the campaign.
Christina Gagnier, Founder & CEO@gagnier, [email protected]
Real-Time
Miley Cyrus Principle
They seek instant gratification, so give it to them.
✓ Think Milk. Successful Text Campaign with Younger Demographic
✓ 82% of Americans never leave home without their mobile phone (Synovate, 2009)
✓ Mobile penetration much higher than computer use: pay-as-you-go, $30.00 a month plans, smartphones
✓ Trends: Micro Asks, Microvolunteering
Christina Gagnier, Founder & CEO@gagnier, [email protected]
Real Content
Perez Hilton Principle
Everyone’s a celebrity, so make yourself one.
✓ People like to see themselves and their content featured
✓ Supporter content is authentic, whether precisely on message or not
✓ This is hyperlocal, taking it down to the individual level
✓ For Independent voters, you are making it about “me”
Christina Gagnier, Founder & CEO@gagnier, [email protected]
Real Opportunity
We are All Independents?
The verticals that specifically need real-time, real content
✓ Youth (Liberally, ages 18-40)
✓ The “Traditional” Independent Voter
✓ Women (Career, “Mommy Bloggers,” Connectors)
✓ Latinos
Christina Gagnier, Founder & CEO@gagnier, [email protected]
Real Problem
Our Generations“Youth” did not come out and vote in
2009.
✓ The Easy Why? “Apathetic, Too Progressive, They love Obama”
✓ The Real Why? Efforts were not focused on engaging young voters this year
✓ People ages 18-40 are real-time, real content consumers, whether it be clothes or candidates
✓ Progressives do not have a monopoly on the 18-40 vote. It is up for grabs.
Christina Gagnier, Founder & CEO@gagnier, [email protected]
Real Problem
WomenSoccer Moms Tired, Mommy Bloggers
Better, Recognize The Differences
✓ The iPhone Mom (Greystripe, 2009)
✓ The Career Woman
✓ The Connector
✓ Powerful online community
✓ Diverse community
✓ Looking for someone to create applications, advertisements and content specifically tailored to their needs
Christina Gagnier, Founder & CEO@gagnier, [email protected]
Real Problem
LatinosHigh Mobile Penetration,
Changing Political Views, Growing Market
✓ Young Latinos: Mobile phone use in grassroots organizing
✓ Mobile penetration much higher in this group versus Internet use
✓ Crafting dual language content
✓ Looking for someone to create applications, advertisements and content specifically tailored to their needs
Christina Gagnier, Founder & CEO@gagnier, [email protected]
Young voters aren't presents from the Tooth Fairy. You actually have to have a campaign to turn them
out.
@crystalstrait
Real Lesson
