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Get serious about your hotel loyalty program

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© 2013 - TFC International Ltd. Contact Us Jill Goldworn, President [email protected] Denis Huré, CEO [email protected] corporate site www.thefirstclub.net consumer site www.thefirstclub.com REWARD THE WORLD EARN LOYAL HOTEL GUESTS
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Page 1: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

Contact UsJill Goldworn, President [email protected] Huré, CEO [email protected]

corporate site www.thefirstclub.netconsumer site www.thefirstclub.com

REWARDTHE WORLDEARN LOYAL HOTEL GUESTS

Page 3: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

IT’SCROWDED60% of consumers are members of multiple programs and will search for the best deal for any stay.

Data from BizReport study.

Page 4: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

THERE’S ROOMFOR INSTANT REWARDS66% of consumers say it takes at least 3 stays to create a loyalty bond.

Data from BizReport study.

Page 5: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

SOLUTIONTHEIt’s easy, we’ll lift them up for you.

Page 6: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

REWARDTHE WORLDthe first club™ is the first choice for instant digital rewards for individuals and brands delivered anytime to any device.

Page 7: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

REWARDSFOR EVERYONEOur flexible digital solution can be tailored to meet the needs of different customer segments.

Page 8: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

SHORT-STAY

• Instant rewards• Few points needed for low level rewards

CUSTOMERSThey won’t be able accumulate many points, but you can still earn their loyalty.

Page 9: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

BUSINESSTRAVELLERSMost business travellers work in their hotelProvide an on-the-go office with downloadable software.

office security multimedia utilities

Data from the 2013 Frequent Business Traveler Survey.

86%

Page 10: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

COUPLESPremium entertainment—their reason to stay in and order room service.

Page 11: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

FAMILIESAppeal to families traveling with children.

Page 12: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

THE DIGITALADVANTAGE

Page 13: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

MILLIONSOF CHOICES There’s something for everyone.

Page 14: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

WEEKLYCONTENT UPDATES Fresh content to keep your customers engaged.

Page 15: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

EASYIMPLEMENTATIONFull integration into any existing program.

APIsystem

Page 16: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

CUSTOMIZEDTO YOUR BRAND

Page 17: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

BOOSTYOUR ROIA cost-effective, flexible, and measurable solution.

ROI

Page 18: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

PROMOTIONS IDEASDIGITALOutperform traditional discounts and campaigns

Page 19: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

RESERVATIONSPREMIUM“Make a reservation at our hotel and receive a complimentary eBook!”

Page 20: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

COMPLIMENTARYGIFT“After each stay at our hotel, receive a complimentary music track!”

Page 21: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

LOW SEASON OFFER“Receive a complimentary audio book with a minimum stay of 3 days between April 1 and May 30!”

Page 22: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

EARLYBIRD PREMIUM“Book early, get rewarded! Make your reservation at least 60 days prior to your arrival and receive 20 complimentary credits!”

Page 23: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

FAMILYBONUS“Go on holiday with your children! Get a complimentary children’s game when you book a second room in our hotel!”

Page 24: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

REDMEPTION

Our redemption insurance will cover any costs incurred from higher than expected levels of redemption.

INSURANCEEnjoy the success of your promotions without worrying about your budget.

Page 25: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

RATES ACHIEVED

$3

$24

BY OUR CLIENTSAverage amount ($) consumers spent on downloads:

per user

per transaction

Average number of downloads: 50-70 per day

Page 26: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

SUCCESS

VOILA Hotel Rewards is the only point-based guest loyalty program created specifically for a global alliance of independent hotels and small groups.

STORYMembers of VOILA Hotel Rewards are now able to redeem their points for vouchers of the first club™.

Page 27: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

www.thefirstclub.net

HOTELSWE HAVE WORKED WITH

Page 28: Get serious about your hotel loyalty program

© 2013 - TFC International Ltd.

THANK YOU

Contact UsJill Goldworn, President [email protected] Huré, CEO [email protected]

corporate site www.thefirstclub.netconsumer site www.thefirstclub.com

click download enjoy


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