GET SOCIAL! Content Marketing Strategy Must Do’s Rebecca Drew – Senior Account Executive Wesley Hendriks – Customer Success Manager

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Rebecca Drew

Introduction

Over 10 years experience in Search and Staffing industry Recruitment Transformation Background

Advising Recruitment and Search Leaders of how to leverage LinkedIn for their business success

uk.linkedin.com/in/rebeccadrew/ @Rebecca_Drew_

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Over 10 years recruitment experience in Search and Staffing industry HR and Online Communications background

Let’s add more value to your recruiting, sourcing and branding success!

uk.linkedin.com/in/wesleyhendriks/

@WesleyHendriks

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Agenda

What is content marketing and why should you care?

How? Content Marketing Strategy Tips

– Your brand VS your brand perception

– Start listening and know your audience

– Questions and planning

– Examples of great content

– Make use of tools

– Best practice Client Panel

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What is Content Marketing?

“Content marketing is the discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands.”

Content Marketing Association

Why should you care? Build your brand awareness

Engage in better relationships

Recruit more efficiently and effectively

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Your Brand Vs Brand Perception

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Start with listening & know your audience

"If you don’t know who you’re looking for, you’ll waste a lot of time in all the wrong places." – Lou Adler

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What can we create? What content can we share? Who is responsible for what types of content? When are certain topics more relevant? How often should we post? Who will be responsible for following up?

Questions & Planning

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Content planning tips

5 steps to boosting your Talent Brand through content

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Find content / Create content

LinkedIn BuzzSpice Buzzsumo

Examples of Great Content

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Salary Survey – Provide research insights to the industry

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Ask questions… You are likely to get 50% more comments!

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Industry Insights Magazine

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Video content gets 100% more engagement

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Perfect content for active / semi-active candidates

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Great way to introduce the team with a strong image

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Link to articles – this gets 45% more engagement

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“Top tips” and “Best of” lists get you 40% amplification

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Infographics are always a favourite for sharing

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Leading with statistics can help drive up clicks

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What tools do you use? #RecruitIn

Panel

Jonathon Hall Founder, Cranberry Panda

Toby Babb CEO, Harrington Starr

Britt van Capelleveen E-Recruitment Consultant,

Tempo-Team

Alex Hazell Marketing and Events Manager,

The Up Group

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Key Takeaways

1. Set your goals

2. Start listening: Build Personas

3. Segment different content for different channels

4. Make use of tools

Coming up @ 3.45

Track I: Porter Tun

Track II: Queen Charlotte

Building Talent Intelligence with LinkedIn Recruiter

LinkedIn

Getting a Step Ahead: Internal Hiring

Sodexo, LinkedIn