Date post: | 01-Nov-2014 |
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Business |
Upload: | ruchi-bhatia |
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How to Thrive in a
New Uncertain World
When Economy is under bad shape
Euro Zone Crisis US Trillion $ DebtCompanies will be forcedTo Do more with lessBudget Cuts Everywherehttp://en.wikipedia.org/wiki/European_sovereign_debt_crisis
http://articles.timesofindia.indiatimes.com/2011-11-15/software-services/30401052_1_infosys-rupee-estimates-budget-cuts
Growth will come from
BrazilRussiaIndiaChinahttp://www.nytimes.com/2011/08/11/opinion/where-will-economic-growth-come-from.html
http://www.ey.com/GL/en/Issues/Business-environment/Six-global-trends-shaping-the-business-world---Emerging-markets-increase-their-global-power
The World of Work has become
Flatter and HyperInterconnected
http://www.thomaslfriedman.com/bookshelf/hot-flat-and-crowded
And Digital Eminence is the
New Currency
http://www.socialnomics.net/2012/01/10/digital-integrity-vs-digital-reputation/
Digital Eminence = Sum of how You Think, Act and Behave Online
ReputationExpertiseKnowledge SharingIdentity BrandingInfluenceAuthority Valuehttp://www.personalbrandingbook.com/
Business Influence is Measured by
Deep Expertise that you share through Social Ecosystem Without diluting age old PrinciplesPeople dont do business with companiesPeople do business with good Peoplehttp://www-01.ibm.com/software/collaboration/social/business/software.html
Experts and CEOs are Embracing
Open Networking Platforms
http://www.wired.com/wiredenterprise/2012/01/ginni-rometty-says-hello/
Building Advocacy for your Brand
Is the Key to unlocking New( Markets) Opportunities
http://www.readwriteweb.com/archives/social_media_roi_dells_3m_on_twitter_and_four_bett.php
1. Dell Computers announced last night that it has surpassed $3 million in sales via links from one of its Twitter accounts
2. Social media saved Cisco $100,000
http://thenextweb.com/socialmedia/2011/07/16/the-roi-of-social-media-10-case-studies/
Business Conversations have shifted to Social Platforms
http://mashable.com/2010/02/23/fortune-100-social-media/
Businesses has always been Social
Social is the New BusinessConsumers now wieldunprecedented power over
how brands are perceived
and purchases are made
Influencers are indulging inOnline conversations about your brand/product/service
Tap & engage with the influencershttp://www.ibm.com/smarterplanet/us/en/socialbusiness/overview/index.html
In the long term, the risks of Doing Nothing is the bigger risk
Social Business is the need of the hour Social Business is here to stay Get Social !https://twitter.com/search?q=%23ibmsocialbiz
Gracias !
Presentation Created by Ruchi Bhatiahttps://twitter.com/#!/rucsbhttp://in.linkedin.com/in/rucsb23