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Get Started. Get Better.

Date post: 28-Nov-2014
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A simple guide to getting started with social media. Highlights restaurant industry case study success with social media. Original content from Ami Bensman of Market Taste as well as borrowed content and best practices from experts Chris Brogan and Jeremiah Owyang.
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Page 1: Get Started. Get Better.
Page 2: Get Started. Get Better.

In the next hour you’ll learn….

• Case Studies• Planning Tools • Sample Policies• Free Analytic Tools• Industry Best Practices

Page 3: Get Started. Get Better.
Page 4: Get Started. Get Better.

blanc burgers + bottles

Goal:Generate word of mouth buzz through first person testimonials and provide outlet(s) to

facilitate conversations.

Page 5: Get Started. Get Better.

Proactive

website

Facebook

twitter

Earned Media

2010 Best Burger

KC Magazine

New Restaurants

Chef Bio

Food Network

Page 6: Get Started. Get Better.

Get Started.

Reactive

Open Table

Yelp

Online Magazines

Awards

UrbanSpoon

BlogsGroupon

Location Based Media

Local Partnerships

Page 7: Get Started. Get Better.

Get Started.ResearchPlanDelegate CollaborateAssess 

Page 8: Get Started. Get Better.

Resources

•SWOT•Survey•Hire Consultant•Marketing Blogs•Industry Publications•Indices •Subscriptions •Expert Opinion(s)•Forums•Professional Networking

Research

Observation Formal Study

Existing Info

Page 9: Get Started. Get Better.

Get Started.ResearchPlanDelegate CollaborateAssess 

Page 10: Get Started. Get Better.
Page 11: Get Started. Get Better.

Get Started.ResearchPlanDelegate CollaborateAssess 

Who should be responsible for social media marketing within your organization?

Page 12: Get Started. Get Better.
Page 13: Get Started. Get Better.

Centralized• Planned• Managed• Accountability & reporting

Courtesy of Jeremiah Owyang

Page 14: Get Started. Get Better.

Organic• Organic growth• Experimental• Not coordinated• High trust

Courtesy of Jeremiah Owyang

Page 15: Get Started. Get Better.

Coordinated• One hub sets standards• Business units undertake own efforts• Spreads widely around the organization• Takes time

Courtesy of Jeremiah Owyang

Page 16: Get Started. Get Better.

Get Started.ResearchPlanDelegate CollaborateAssess 

Page 17: Get Started. Get Better.

Get Started.ResearchPlanDelegate CollaborateAssess 

Page 18: Get Started. Get Better.

Did you meet your objectives?

Demo/Geo/Socio Social Media Monito

ringCoupon Redemption

Free Tools for ROI

Google AlertsGoogle AnalyticsHootsuiteTweetdeckMashableInsightsTwitter Klout MailChimp

Page 19: Get Started. Get Better.

Policies• Community• Internal• Crisis Management

Page 20: Get Started. Get Better.

Application Transparency Non-Disclosure Respect Brand Standards Approval Backup Plan

Social Media Policies

Page 21: Get Started. Get Better.

Get Better.AssessmentAutomationMeasuring ResultsTweaking ActionsNext Steps

Page 22: Get Started. Get Better.

Get Better.AssessmentAutomationMeasuring ResultsTweaking ActionsNext Steps

Page 23: Get Started. Get Better.

Understand the online habits of your target audience.

Give then take. After publishing original content on any

platform, update your other profiles and optimize content.

Monitor all social media platforms every day so that you don’t miss an opportunity to engage with the community.

Follow a content creation & distribution plan.

Social Media Best Practices Tips

Page 24: Get Started. Get Better.

Conversations

New Post (Minimum)

New Post (Optimum)

Conversations

New Post (Minimum)

New Post (Optimum=30)

Potential Client Interaction

Refollows

Retweets

Conversations

New Post (Minimum)

New Post (Optimum)

Conversations

New Post (Minimum)

New Post (Optimum)

Potential Client Interaction

Conversations

New Post (Minimum)

New Post (Optimum)

Potential Client Interaction

Conversations

New Post (Minimum)

New Post (Optimum)

YouTube

Tw

itte

rPhoto

Shari

ng

LinkedIn

Face

book

Blo

g

0 1 2 3 4 5 6 7 8 9 10

Social Media Frequency Best Practices

Page 25: Get Started. Get Better.

General Social Media Rules

•Talk about other brands 12 times as much as your own•Be positive•Respect•Promote local business•Find your voice & use it – don’t be gimicky •Be social! Engage regularly and build relationships.


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