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In the next hour you’ll learn….
• Case Studies• Planning Tools • Sample Policies• Free Analytic Tools• Industry Best Practices
blanc burgers + bottles
Goal:Generate word of mouth buzz through first person testimonials and provide outlet(s) to
facilitate conversations.
Proactive
website
Earned Media
2010 Best Burger
KC Magazine
New Restaurants
Chef Bio
Food Network
Get Started.
Reactive
Open Table
Yelp
Online Magazines
Awards
UrbanSpoon
BlogsGroupon
Location Based Media
Local Partnerships
Get Started.ResearchPlanDelegate CollaborateAssess
Resources
•SWOT•Survey•Hire Consultant•Marketing Blogs•Industry Publications•Indices •Subscriptions •Expert Opinion(s)•Forums•Professional Networking
Research
Observation Formal Study
Existing Info
Get Started.ResearchPlanDelegate CollaborateAssess
Get Started.ResearchPlanDelegate CollaborateAssess
Who should be responsible for social media marketing within your organization?
Centralized• Planned• Managed• Accountability & reporting
Courtesy of Jeremiah Owyang
Organic• Organic growth• Experimental• Not coordinated• High trust
Courtesy of Jeremiah Owyang
Coordinated• One hub sets standards• Business units undertake own efforts• Spreads widely around the organization• Takes time
Courtesy of Jeremiah Owyang
Get Started.ResearchPlanDelegate CollaborateAssess
Get Started.ResearchPlanDelegate CollaborateAssess
Did you meet your objectives?
Demo/Geo/Socio Social Media Monito
ringCoupon Redemption
Free Tools for ROI
Google AlertsGoogle AnalyticsHootsuiteTweetdeckMashableInsightsTwitter Klout MailChimp
Policies• Community• Internal• Crisis Management
Application Transparency Non-Disclosure Respect Brand Standards Approval Backup Plan
Social Media Policies
Get Better.AssessmentAutomationMeasuring ResultsTweaking ActionsNext Steps
Get Better.AssessmentAutomationMeasuring ResultsTweaking ActionsNext Steps
Understand the online habits of your target audience.
Give then take. After publishing original content on any
platform, update your other profiles and optimize content.
Monitor all social media platforms every day so that you don’t miss an opportunity to engage with the community.
Follow a content creation & distribution plan.
Social Media Best Practices Tips
Conversations
New Post (Minimum)
New Post (Optimum)
Conversations
New Post (Minimum)
New Post (Optimum=30)
Potential Client Interaction
Refollows
Retweets
Conversations
New Post (Minimum)
New Post (Optimum)
Conversations
New Post (Minimum)
New Post (Optimum)
Potential Client Interaction
Conversations
New Post (Minimum)
New Post (Optimum)
Potential Client Interaction
Conversations
New Post (Minimum)
New Post (Optimum)
YouTube
Tw
itte
rPhoto
Shari
ng
Face
book
Blo
g
0 1 2 3 4 5 6 7 8 9 10
Social Media Frequency Best Practices
General Social Media Rules
•Talk about other brands 12 times as much as your own•Be positive•Respect•Promote local business•Find your voice & use it – don’t be gimicky •Be social! Engage regularly and build relationships.