Get the Swag on! With Eliumstudio & Martin Julien

Many thanks to:

Co-Founder of Eliumstudio @FredLintz

Fred Lintz

Designing Connected Hardware

UX / UI Designer @julienmartin_

Julien Martin

How to adapt your branding to your app

#GTSO

Wifi: TheFamily

Pwd: lamifasisi

DESIGN & INNOVATION

26 MAI 2016

Pierre Garner Anne Klepper Marc Berthier Elise Berthier Frédéric Lintz

20062011

20062006

IF Design Award2014

20062012

Etoile del’Observeur du Design 2014

CESInnovation Award2014

IF Design Award2009

IF Design Award2014

Janus del’Industrie 2011Etoile de

l’Observeur du Design 2014



IF GoldDesign Award2012




GermanDesign PriceNominee 2012

Janus del’Industrie 2013Mention Eco Design






CES Best OfInnovation Award2012

CESInnovation Award2015Sport & Biotech

CESInnovation Award2015Wearable Technologies


epure 2 Connected Objects & IoT:

A new approach

UNIQUE FAMILY PERSONAL CONSUMER MARKET MULTIPLICATION



Via asapscience

New primary needs

@SPORTS

SECURITY

HEALTH

LEISURES

HOME

TRANSPORT

> @

«Ubiquitous computing names the third wave in computing, just now beginning.

First were mainframes, each shared by lots of people.

Now we are in the personal computing era, person and machine staring uneasily at each other across

the desktop.

Next comes ubiquitous computing, or the age of calm technology,

when technology recedes into the background of our lives.»

Marc Weiser

HUMAN-CENTRICTECHNO CENTRIC

To have

The hardware

I own

The usage

The need

The objects

To be

The service

I use

The experience

The desire

Some new objects

WELL-BEING HEALTH-CARE

Connected lensesSENSIMED Triggerfish®

Novartis Proteus

AliveCor Mobile ECG

Hexoskin T-shirtBreath, Cardio, Activity, Sleep

SCiO Molecular Sensor

Elemark Blood testing - BBBHIV/MST - Hoope

Menstruation - LooncupFertility - YONO

Lsee - Blood analysisFat mass loss after a physical effort

Feet me Shoe solesDiabete - Activity

MelomindMybrain TechnologiesViewing test - smartphone

NETRA Eyenetra

Withings Thermometer

Nima Gluten Tester

Tensiometer

ActivitéSommeil

Depression

WithingsFitbit

JawboneApple watch

LifewaveParkinson patches

Neuronote - Bioserenity Epilepsy diagnostic& following

Blood sugar level / DiabetesSugar Connected watch

Cyrcadia Health BraBreast cancer

COMPANY INNOVATION DESIGN PRODUCT

USER DESIGN CONCEPTION

PRODUCT

APPS

DATA

SOCIAL

FORM FOLLOWS THE FUNCTION

FORM FOLLOWS THE FUNCTION RAW TECHNOLOGY

FORM FOLLOWS THE FUNCTION RAW TECHNOLOGY SEDUCTION

«My juicer is not dedicated to take juice out of lemons. It is used to start conversations.

Philippe Starck, speaking about the Juicy Selif

Ceci n’est pas une pipe.This is not a pipe.

René Magritte

This is not a watch.

CESDesign Award 2016

Fitness, sport and biotech

CESDesign Award 2016

Wearable technologies

MOBILE APP BRANDING

JULIEN MARTIN

@julienmartin_ http://julien.design

HI!👋

Igloojoinigloo.com

Zenlyzen.ly

MOBILE BRANDINGLEGACY

⚡SKEUOMORPHISM⚡

😐

Find My Friends

Address Book iPad

Dring

LEGACY

Skeuomorphism Era: Container-centric

Skeuomorphism Era: Container-centric• Distracting

LEGACY

Skeuomorphism Era: Container-centric• Distracting• Challenging (Bitmaps 😱)

LEGACY

Skeuomorphism Era: Container-centric• Distracting• Challenging (Bitmaps 😱) • Fun

LEGACY

Skeuomorphism Era: Container-centric• Distracting• Challenging (Bitmaps 😱)• Fun• Unique

LEGACY

Minimalism Era: Content-centric

LEGACY

Minimalism Era: Content-centric• Dull

LEGACY

iOS 7

Contacts Mail Messages

Minimalism Era: Content-centric• Dull• Abstract

LEGACY

VSCO Cam

Minimalism Era: Content-centric• Dull• Abstract• Legibility

LEGACY

Minimalism Era: Content-centric• Dull• Abstract• Legibility• UX-Focus

LEGACY

Principle - Prototyping Tool

Branding: The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products.

entrepreneur.com

WHY SHOULD I STAND OUT?


Don’t build an app. Build a brand.


Don’t build an app. Build a brand.A MVP isn’t enough anymore

Down to Lunch


Don’t build an app. Build a brand.A MVP isn’t enough anymoreGrowth ProTips®


Don’t build an app. Build a brand.A MVP isn’t enough anymoreGrowth ProTips®:

• User acquisition



• User acquisition • User retention



• User acquisition • User retention• Evangelism

HOW DO I GET STARTED?

HOW TO STAND OUT?

Device guidelines

Apple Mobile HIG Material Design

Both Available Online. For Free (no dev account required)

The best apps integrate existing assets with a unique look and feel to give users a delightful, memorable experience.

iOS Human Interface Guidelines

Recommended Not Recommended

Device guidelinesBrand guidelines

HOW TO STAND OUT?

Device guidelinesBrand guidelinesStorytelling & Copywriting

HOW TO STAND OUT?

Device guidelinesBrand guidelinesStorytellingDelight your users

HOW TO STAND OUT?

BEST PRACTICES & USE CASES


Fonts & Colors

San Francisco iOS/OS X/Apple TV

Roboto & Noto

Google/Android

Museo Sans

Exljbris

Open Sans

Google FontsTypekit

Open Sans

Google FontsTypekit

Museo Sans

Exljbris

Comic Sans

Nope!

Igloo UI

Zenly UI

Fonts & ColorsConsistency


Captain TrainiOS Android

Captain Train

Fonts & ColorsConsistencyIconography


Igloo App Icon

Zenly App Icon

OuiCar Car Icons

Zenly Emojis

Fonts & ColorsConsistencyIconographyDelightful moments


Igloo Onboarding Views

Twitter Like Animation

Zenly Opening Animation

Fonts & ColorsConsistencyIconographyDelightful momentsParadigms, UX


Tinder “Cards” UX

Snapseed

THANKS! ❤

JULIEN MARTIN@julienmartin_

IGLOOjoinigloo.com

ZENLYzen.ly

Date post:	06-Apr-2017
Category:	Small Business & Entrepreneurship
Upload:	thefamily
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Get the Swag on! With Eliumstudio & Martin Julien

Small Business & Entrepreneurship