Date post: | 07-Aug-2015 |
Category: |
Marketing |
Upload: | vi-marketing-and-branding |
View: | 107 times |
Download: | 3 times |
PPC
Pay Per Click or Paid Search Advertising
What did the paid search advertiser say to the potential customer?You just got served.
Components of a Paid Search Account
• Campaigns• Ad Groups• Keywords• Negative Keywords• Ad Text• Landing Page
Metrics
• Clicks• CTR• Cost-per-click• Impression Share• Average Position• Quality Score• Conversions• Bounce Rate• Time on Site• Pages Per Session