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A community-wide healthy lifestyles initiative for kids and families
A community-wide healthy lifestyles initiative for kids and families
GetUp, Montgomery County is about helping our kids make healthier lifestyle choices, especially when it comes
to eating better and being more physically active.
It’s about driving a culture change in Montgomery County where community partners make it easier for
kids and families to lead healthier lives.
Why do we need this?
Ohio’s kids are increasingly unfit Ohio’s kids now weigh in as the 15th fattest in the nation At least 500,000 kids in Ohio age 10-17 are currently
overweight or obese An estimated 24% of local kids are overweight or obese
(Children’s Medical Center parent survey,2008). Poor health has lifetime impact for our kids Healthy kids learn better and live longer lives
Poor health is costly For families, health care providers, our education system
and ultimately for our community An out-of-shape, high-cost future workforce can not be
competitive for new jobs
Why do we need this?
A closer look at the cost factor as adults $1400 – estimated amount an overweight or obese
person spends each year for health care above that of a fit person (Journal of Health Affairs study, 7/09)
358,736 - estimated Montgomery County adult population currently overweight or obese
$502 million –annual additional spend by Montgomery County unfit adults verses fit adults
$25 million – projected annual savings* if just five percent** of Montgomery County’s unfit population adopts a healthier lifestyle
Lost productivity – unmeasured!
• Collective estimate based on individual spend using JHA $1400 per calculation; not an organizational savings projection. ** This equates to 17,936 adults locally significantly reducing their BMI levels to a healthy range. Behavior change should be
considered a long-term process.
Primary Target
GetUp is focused on: Kids age 2 - 12 Parents & caregivers of kids age 2-12 Teachers – particularly pre-school, after-school
and summer camp programs
GetUp must involve: Everyone who influences children’s choices A community-wide, grassroots effort Collaborative, inspired partners
Mission & Goal
Improve childhood wellness by creating a culture throughout Montgomery County in which children and their families have the motivation, ability and opportunity to lead healthier lives
Montgomery County’s children will make healthier lifestyle choices by increasing physical fitness, improving nutritional intake and consuming an appropriate number of calories daily
Intended Long-term Outcomes
Community-wide recognition and awareness of the relationship between unhealthy lifestyles and obesity-related diseases such as heart disease and diabetes
Improved opportunities for physical activity for children and families
Improved access to healthy foods/beverages, and reduced access to unhealthy foods and beverages
Improved coordination of policies and resources aimed at obesity prevention
Reduction in inappropriate Body Mass Index (BMI) levels in the Montgomery County population
Decreased occurrence of overweight and obese Montgomery County children, and a reduction in obesity-related disease and overall healthcare costs
Healthy Lifestyles Rx
5 Fruits & vegetables a day
2 hours or less of screen time
1 Hour of active play each day
Almost None sugary beverages
Partnership Power!
3 Star Partner Program
Green Star Partner GetUp messenger advocate Visible posters and signage Distributes 521AN information Promotes GetUp on website Completes ‘handshake’ doc Participates in GetUp Partner
rally or events
3 Star Partner Program
Blue Star Partner Program delivery partner Identifies & promotes a
program as 521AN-related Working to establish a Wellness
policy & Wellness committee Improves program measurability Meets all components of Green
Star Partner level
3 Star Partner Program
Gold Star Partner Systemic, role-model partner Institutes a 521AN-related program
or new idea Incorporates best practice measurability Helps drive culture change Engages other GetUp partners Advocates for healthy living First option to participate in public
success stories, if available Actively promotes GetUp and 521AN Meets all components of Green and Blue
Star Partner levels
Partner-2-Partner
Mutual ‘handshakes’ Non legal, friendly document Defines what partner will do; what
GetUp will do Helps to establish levels (types) of
partnerships Helps partner determine
measurability Goal is to have 70 to 100 signed
‘handshakes’ by early November
Shared Visibility
Website
Interactive Exciting Information-
packed Activity
suggestions Geared to
parents, teachers & kids
Live Oct 31
Rollout Visibility
State of Our Kids Health
Printed, consumer-friendly “report” Purpose - establishes:
Why we need GetUp/preventative health program Baseline measures for future progress
Audience Potential partners Politico’s, change agents, media
Distribution Handout at news conference Select mailing to school superintendents, various
politico’s, etc.
Based on analysis of available data 2009 Baseline Awareness & Information/Media Use Survey (CUPA) YMCA of Greater Dayton Summer 2009 BMI and Physical Fitness Measurement 2008 Dayton Children’s Pediatric Health Assessment The Robert Wood Johnson Foundation 2009 National Poll on Children’s Health The U.S. Centers for Disease Control and Prevention Ohio Youth Risk Behavior Survey 2007 Ohio Family Health Survey 2008 2006 Healthy Ohioans report
Tentative Nov distribution
Rollout Visibility
Partner Rally Gathering of Initial Partners
Purpose Excite, Envision, Engage! Explain GetUp program & 521AN messaging Encourage partner collaboration
Audience Current and potential partners Politico’s, change agents, media
Distribution Email invite – Oct 19 Partner Packets – including 521AN poster Pre news release announcing Gold Star partners News release announcing all ‘handshakes’ to date – at event
November 10 @ 7:30 a.m. Sinclair Ponitz Center
Rollout Visibility
Public education campaign Purpose
Broadest reach to kids & parents Build awareness Message recall and action Encourage website access
Audience Parents, teachers, children
Distribution Teaser – starting mid-Dec
Encourage family-based New Year’s Resolutions
Visit website for more information Billboards, print, radio
Co-media TV – starting Dec Explore potential w/select partners, area
health clubs
Media launch – starting Dec 27 521AN emphasis Billboards, print, radio Social networking sites
Let’s GetUp Together!
All we need is YOU!
