GET WITH THEPROGRAMMATIC

DEBUNKING THE INDUSTRY’S MOST COMMON MYTHS

TEN MYTHS IN PROGRAMMATIC

1

23 4

56

7 89

10

1PROGRAMMATIC

WILL INEVITABLY LEAD TO THE

DEATH OF THE SALES PERSON

2

PROGRAMMATIC IS EASIER THAN

TRADITIONAL SALES

3PROGRAMMATIC

OPERATIONS REALLY MEANS YOU SET IT &

FORGET IT

4PROGRAMMATIC ONLY WORKS FOR DIRECT RESPONSE, SO CREATIVE DOESN’T MATTER

5

PROGRAMMATIC ONLY FILLS LESS VALUABLE & LESS VISIBLE INVENTORY

6PROGRAMMATIC’S WATERFALL IS DEAD.

7PROGRAMMATIC’S HEADER BIDDING SLOWS EVERYTHING DOWN

PROGRAMMATIC IS A NEW CHANNEL AND REQUIRES A STANDALONE STRATEGY

8

PROGRAMMATIC IS A RACE TO THE BOTTOM

9

10

PROGRAMMATIC VIDEO HAS A LOT OF FRAUD

3TAKEWAYSPROGRAMMATIC IS ABOUT EFFECTIVENESS, NOT EFFICIENCY

PROGRAMMATIC ACTIVATION NEEDS TO BE NIMBLE IN NATURE

PROGRAMMATIC IS STILL ABOUT CONNECTING BRANDS TO CONSUMERS